1. How to attract and acquire more potential customers?
E-commerce companies mainly engaged in import business such as Jumeiyoupin, Vipshop, Honey Tooth Baby prefer to use SEO. I'm Li Jianfu.
For more industry information, please chat: promotional marketing such as llichen 1029 online advertising, using vouchers, exclusive red envelopes, etc. To attract users to register or download the app, and then register through email address and phone number, binding users to become registered members. Vipshop will provide users with a variety of registration options, paving the way for marketing by email and SMS.
Second, the import tariff has dropped, and the price war is still going on?
For the purchase of overseas goods, price is the focus of consumers' attention, and "price war" is also the main marketing tactic of importing cross-border e-commerce Fortunately, the State Council has approved a pilot project to reduce import tariffs on some consumer goods: from June 1 day, the import tariffs on skin care products, suits, booties, diapers and other products will be temporarily reduced, with an average reduction of more than 50%. Among them, the import tariff on suits, furs and clothing will be reduced from 14%-23% to 7%- 10%, booties and sports shoes from 22%-24% to 12%, diapers from 7.5% to 2%, and skin care products from 5% to 5. This is good news for consumers and imported cross-border e-commerce, but according to the regulations of China's customs department, in the process of customs clearance and import of goods, in addition to customs duties, it is also necessary to levy taxes such as value-added tax and consumption tax according to different types of goods. Therefore, simply relying on the adjustment of "price" changes to stimulate marketing sales may still be weak.
Third, EDM case: Amazon overseas purchase vs JD.COM global purchase
1. Amazon Overseas Shopping Store is an overseas shopping service specially launched by Amazon for the convenience of China consumers. Welcome to chat: llichen 1029 Chinese overseas shopping services, including clothing, shoes and boots, mother and baby, beauty cosmetics, toys, personal health care, outdoor sports, electronics, home, kitchen utensils and other international goods, covering hot-selling brands. It claims that 100% of the goods on sale come from Amazon, USA, and publicizes to customers at the point of marketing appeal: pure overseas purchase, international real-time price, cross-border timely delivery, localized customer service, and makes full use of its advantages in the global commodity procurement and distribution network.
2.JD.COM Global Shopping Flagship Store has launched a special "National Pavilion", which allows users to choose products according to the preferences of countries around the world. Impress customers with genuine guarantee, global direct supply, worry-free after-sales and novelty as marketing appeal points.
3. Amazon VS JD.COM. COM: daily price promotion email
Amazon has a perfect global e-mail marketing system and attaches great importance to e-mail marketing at home and abroad. Its e-mail marketing involves customer sales processes such as daily promotion, after-sales service, and improving customer consumption experience. It is also the frontier of accurate personalized marketing based on big data marketing applications among customers, data and channels.
JD.COM has been sending e-mails to users about products, promotions and services. After years of marketing accumulation, it also began to recommend personalized emails of products that users may be interested in according to their shopping and browsing habits, and created surprises for users by providing high-value goods in emails, thus enhancing the user experience of email marketing and making emails a long-term communication channel with users.
4. Amazon VS JD.COM. COM: smart and creative special mail
The creative packaging of mail marketing is the best proof to test the skills of marketers. In daily mail marketing, how to skillfully integrate festivals, cultures, hot emergencies and other resources around products and services to create emails that stimulate users' needs and attract users' attention can bring some blowout effects to emails from time to time and become a bright spot in annual marketing. Amazon's list of top products in the world and JD.COM. Customizing flowers for Valentine's Day is a good idea.
4. Where is marketing opportunities that imports cross-border e-commerce?
In 20 14, the transaction scale of cross-border electronic commerce in China was 4.2 trillion, up 33.3% year-on-year. By 20 16, the scale of cross-border e-commerce in China will reach 6.5 trillion, accounting for 25% of the total import and export transactions. IResearch predicts that the scale of imported cross-border e-commerce will reach 1.3 trillion in 20 17, with a compound annual growth rate of 35% in the next three years. The high demand for overseas goods in the domestic market has made the imported cross-border e-commerce market in its infancy a blue ocean. At the end of June, Hangzhou announced the "Implementation Plan of China (Hangzhou) cross-border electronic commerce Comprehensive Experimental Zone", which displayed the "list of institutional innovations" and benefited cross-border e-commerce enterprises and ordinary consumers. 249 enterprises, including Alibaba, JD.COM and Ocean Terminal, were recognized as the first batch of pilot enterprises in China (Hangzhou) cross-border electronic commerce Comprehensive Experimental Zone.