The disclosure of this news was decided by the Party Committee of Dongfeng Motor Group Co., Ltd.: In September 2020, Zhou Xianpeng was appointed as the assistant general manager of Dongfeng Motor Group Co., Ltd., and Chen Hao was appointed as the assistant general manager of Dongfeng Motor Group Co., Ltd.
On the same day, the official announcement was made: Since September, Chen Bin has served as Assistant to the President of Dongfeng Motor Group Co., Ltd., Executive Deputy General Manager and Party Secretary of Shenlong Automobile Co., Ltd.
Chen was appointed as the general manager of Dongfeng Motor Co., Ltd. by Li Junzhi, and Wei succeeded Li Junzhi as the general manager of China Dongfeng Motor Industry Import and Export Co., Ltd. and the general manager of the international business department of Dongfeng Motor Group Co., Ltd.
Dating back to June, from 12 June, Feng Changjun was appointed as the Standing Committee Member and Chief Accountant of Dongfeng Company; On July 30th, Yang Qing was appointed as the director and deputy secretary of the Party Committee of Dongfeng Company, and no longer served as the deputy general manager of Dongfeng Company. Cheng Daoran retired at the age of; Since Yan Hongbin was transferred back to the group headquarters from Dongfeng Shen Feng on August 28th, Dongfeng Motor has completed a new round of senior management position changes. Compared with the previous state, several new executives have both technology and marketing, and they are younger. At one time, Dongfeng Motor executives were like a cloud.
(Image from Dongfeng Motor News and Dongfeng Headline)
Although the headquarters is located in the epicenter of the domestic COVID-19 epidemic in early 2020, on August 28th, Dongfeng Motor's 2020 interim results report showed that the total operating income in the first half of 2020 was 6.46 billion, down 4.4% year-on-year; Realized a net profit of 290 million, a year-on-year increase of19.4%; Earnings per share is 0. 15 yuan. During the reporting period, the company's gross profit margin was 65,438+02.8%, up 0.5 percentage point year-on-year, and its net profit margin was 4.6%, up 65,438+0.65,438+0 percentage point year-on-year.
In terms of sales data, in the first half of 2020, the Group achieved sales revenue of 50.576 billion yuan, a year-on-year increase of 4.4%. By analogy of proportional consolidation, the sales revenue of the Group in the first half of the year was 65.438+006.732 billion yuan, down 9.7% year-on-year, and the total sales volume was 65.438+065.438+0445 million vehicles, down 65.438+008 year-on-year.
The industry believes that Dongfeng Motor is in the epicenter and it is not easy to achieve this result. On the other hand, among Dongfeng Motor passenger car brands, Dongfeng Nissan, Dongfeng Honda and Dongfeng Da Yue Kia have a strong growth momentum against the market, but at the same time, Dongfeng Ying finidi, Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Renault, etc. owned by Shenlong are not eye-catching, especially in the development of independent brands, although on July 65438,
Therefore, people in the industry judge that this round of intensive transfer of Dongfeng Motor executives is related to the strength of Dongfeng Motor, and there will even be greater actions in the later period. For this reason, the red dot of the auto market is concerned that the executives who have transferred to other posts in this round are all strong people with profound technical and marketing resumes and obvious composite advantages. Judging from the news obtained by Dongfeng Motor, it is expected that Dongfeng Motor will make a big move in the next step, but it is not convenient to disclose it for the time being.
Among the executives transferred this round, three executives are dedicated "Dongfeng people": Zhou Xianpeng, Chen Hao and Bin Chen. They are all expert executives who have taken root in Dongfeng since they joined the company and followed the development of Dongfeng Motor step by step.
1984 entered Dongfeng in July, and worked as a technician in the inspection department of the Second Automobile Frame Factory, secretary of the Youth League Committee, deputy director of Zhongchong No.1 Workshop, deputy section chief of the inspection department, director of the production department of Dongfeng Company and director of the production and operation department of heavy truck company. It can be said that he started from technology and experienced key links such as technology and manufacturing.
In June, 20001year, Zhou Xianpeng took the post of deputy general manager of Fengshen Automobile Co., Ltd., and in June, 2006 54 38+00, Zhou Xianpeng was promoted to the position of Party Secretary of Dongfeng Nissan.
As a member of Fengshen Automobile, a five-person preparatory group for Dongfeng South Strategy in 2000, Zhou Xianpeng will not appear in public more times, but whenever there is a sudden change, Zhou Xianpeng will take timely action and be privately called "the anchor of Dongfeng Nissan" by the media.
On February 20 14, he was appointed as Party Secretary and Deputy General Manager of Dongfeng Nissan Passenger Car Company, which consolidated his position and kept Dongfeng Nissan growing at a high speed. Zhou Xianpeng has gradually become a representative executive who grows steadily every two years-in February, 2065438+2006, Zhou Xianpeng was promoted to vice president of Dongfeng Co., Ltd. and concurrently served as Dongfeng Qichen. In May of 20 18, Zhou Xianpeng was appointed as the executive vice president of Dongfeng Motor Co., Ltd. again until he was promoted to assistant general manager and executive vice president of Dongfeng Motor Group Co., Ltd.
The resumes of Chen Hao and Zhou Xianpeng are very similar, and they are typical of the younger generation of Dongfeng Motor executives. As a post-1970s Chen Hao, he joined Dongfeng Motor from/kloc-0 to July, 1992. He has served as a technician, secretary of the Youth League Committee of No.1 Automobile Foundry Plant, deputy director of the Youth League Committee Organization Department of Dongfeng Motor Company and director of automobile business of Dongfeng Motor Company.
In 2002, Chen Hao went south as the director of the general manager's office of Guangzhou Fengshen Automobile Co., Ltd., and one year later became the director of the regulations department and the director of the general manager's office of Dongfeng Nissan Passenger Car Company. Seven years later, Chen Hao became the Director of Dealer Support Department of Dongfeng Nissan Passenger Car Market Sales Headquarters.
On July 20 10, Chen Hao took office as the general manager of Dongfeng South, and after more than three years, he was transferred to the position of deputy director of Dongfeng Nissan passenger car market and sales headquarters. It is in this position that Chen Hao, who is approachable, began to be known by the media, that is, when Chen Hao was in charge of Dongfeng Nissan's market sales, Dongfeng Nissan achieved the historical peak of terminal sales exceeding one million vehicles for three consecutive years, and reached the milestone of cumulative sales exceeding ten million vehicles ahead of schedule.
From the front-line technical post to the group headquarters, and then to the sales company and brand marketing executive post, Chen Hao's characteristic is that when it comes to technology, he is meticulous, and when it comes to market, he is fast and steady, and he has deep attainments in both passenger car technology and marketing.
Similar to Zhou Xianpeng and Chen Hao, Bin Chen is also a typical Dongfeng man-since 1998 entered Dongfeng Axle Co., Ltd. as an intern, he has been rooted in Dongfeng Motor Co., Ltd., and has successively performed his duties as deputy director of product development, technical management of purchasing and supply department, product research and development center, assistant director of Shiyan factory, minister of purchasing department of Dongfeng Dana Axle, secretary of the Youth League Committee of Dongfeng Motor Co., Ltd., secretary of Party Committee and general manager.
Red dot observation
Judging from the coverage of this round of intensive transfer of executives, Dongfeng Motor's senior management team is younger, and professional changes in technology and marketing management are gradually taking shape. Compared with the current severe and uncertain industry situation, this executive transfer is actually the beginning of a top-down general mobilization. Intensive job transfer is coming to an end, and it depends on Dongfeng Motor to act quickly!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.