Problem: Platform operation and material operation are not essential things that information flow optimizer should pay attention to. In fact, advertising and information flow pay attention to originality, not the more beautiful the picture, the higher the quality, and sometimes short answers to pain points are more useful.

In essence, data analysis is only a question of thinking and logic, not a particularly in-depth and difficult analysis. In terms of certificates, there is a certificate from Broadlink Optimizer that you can learn, but in fact, ten certificates are not as useful as the actual delivery experience.

Benny, as the founder of Wings class, has just been engaged in information flow for more than five years. I hope to provide my own thoughts from this perspective:

1 Understand the most basic bidding rules and related indicators of mobile advertising platforms. The easiest way is to register a headline advertising platform account and watch the free video of Headline School.

2 Seriously study marketing knowledge and have a basic concept of marketing concept, consumer psychology and user analysis logic. Crowd orientation analysis is actually the core part of information flow orientation, which corresponds to the targeted planning and delivery plan of consumers, covering creativity, materials and the overall idea of landing pages. This section suggests that you can look at some platform cases of the official WeChat account of the advertising platform. For the specific population analysis of different products, it is necessary to do corresponding research or view relevant data reports.

3. Clear up the logic, formulate a reasonable account structure and continuously optimize it. The arrangement of different schemes, the clear thinking and logic of testing, and the optimization of information flow are actually a process of continuous testing and improvement, systematically analyzing problems and finding solutions.

4 mentality should be both keen and patient. Sensitive perception of industry trends and platform information, and timely adjustment; The competition of mobile advertising platform is fierce, and the traffic is easily unstable. When the previous account is unstable, you must be patient, just hold your horses and don't mess up.

5 the mentality of continuous learning drives the group forward. There are many things to learn in advertising optimization, such as copywriting creativity, planning, material analysis and production, website construction of landing pages, knowing some skills, knowing how to monitor the delivery effect and analyzing the data after delivery. It is easy to fall into self-satisfaction efforts behind closed doors, and it is particularly important to communicate skills with the unified optimizer team.