Renaming Flying Pig will be aimed at the generation growing up under the Internet. Combined with Ali's ecological advantages, consumers can get a more free and imaginative journey through the Internet, which has become the industry benchmark for young people's vacations, especially overseas travel services.

The significance of renaming

First of all, the obvious effect is that the "flying pig" is more recognizable. Previously, Ali Travel had different names such as "Ali Travel", "Ali Travel Go" and "Go", which easily caused confusion in brand memory.

Secondly, according to Chris Tung, CMO of Ali Group and Li Shaohua, president of Ali Travel Group, the flying pig brand will focus on the free travel of young people.

For Ali Travel, the new brand Flying Pig focuses on young people's free travel abroad, which is a strategy to seek differentiated development under the fierce competition of online travel.

In terms of products, Flying Pig is also accelerating its international layout.