Virtual reality technology is a computer simulation system that can create and experience virtual worlds. It uses computer to generate simulation environment, which is an interactive three-dimensional dynamic scene and entity behavior system simulation with multi-source information fusion, so that users are immersed in this environment. With the improvement of people's living standard and consumption level in public places, VR space creativity has gradually become a new, marginal and comprehensive art project. With the rapid development of domestic real estate and decoration industry and the acceleration of urbanization, enterprises begin to pay attention to the consumer experience. At present, the talent gap in VR space creative design industry has exceeded one million, making it one of the sunrise industries. The VR space industry has created a big trend and there are more and more choices in the future. In recent years, municipal construction projects and real estate projects have mushroomed, and both interior design and architectural landscape design need a large number of CG designers. In the next 10 year, the market demand for CG designers will still increase by 20% every year. In the future, with the development and progress of the times, the progress of VR space will be bigger and bigger, and the technology will be more and more perfect.
Original title: Market analysis of virtual reality industry in China in 20 19: key technologies have been continuously broken through, and the application of "5G+VR" has been accelerated.
First, the virtual reality market in China will exceed 50 billion in the future.
Virtual reality (VR) is an important force leading the new round of industrial transformation in the world, which integrates multimedia, sensors, new display, Internet, artificial intelligence and many other technologies. At present, the VR consumer market in China has been rapidly cultivated, and the product forms in the fields of games, entertainment, film and television are more abundant, and the business model is gradually maturing. Especially this year's 5G commercialization has opened up a new world for the application of VR in a wider field-
At the press conference of the 20 19 World VR (Virtual Reality) Industry Conference held on June 20th, Wu Shengwu, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, said that the commercialization of 5G this year has opened up a new world for the application of virtual reality technology in a wider field. With the help of 5G, virtual reality industry applications that need real-time communication and real-time interaction will be practiced and promoted.
In recent years, the scale of virtual reality market in China has expanded rapidly, and industrial innovations have emerged one after another. According to the forecast of CCID Consulting, a market research organization, by 20021year, the virtual reality market in China will reach 54.45 billion yuan, with a compound annual growth rate of 95.2%.
Second, key technologies have been continuously broken through.
"Virtual reality products are also considered as the entrance of the next generation mobile computing platform and the Internet, and it is expected to become another landmark product after color TV, computer and smart phone." Wu Shengwu said.
In recent years, China's virtual reality industry environment has gradually matured, the consumer application and industry application markets have been continuously opened, and the industrial chain has become more perfect. China has developed rapidly in hardware manufacturing, content application development and business experience promotion, and is becoming one of the regions with the strongest innovation and entrepreneurship ability, the highest market acceptance and the greatest development potential in the global virtual reality industry.
"The key technologies of virtual reality in China have been continuously broken through, the market scale has been continuously expanded, and the industry applications have been continuously extended." Wu Shengwu said that in terms of technological innovation, China's virtual reality industry has entered a period of rapid patent growth since 20 13, and related key technologies have further matured, with continuous breakthroughs in technical fields such as image quality, image processing, eye catching, 3D sound field and machine vision, and a technical standard system covering hardware, software, content production and distribution, applications and services is being established.
An Hui, deputy chief engineer of China Electronic Information Industry Development Research Institute, believes that the new round of technological breakthrough of 20 19 will trigger a wave of virtual reality development. In image processing, resolution, vertigo control, viewpoint rendering and angle control are the next breakthrough directions. In interactive technology, inertial motion capture, optical tracking, speech recognition, eye tracking, spatial interaction and many other technologies will be applied on a large scale.
The industry estimates that virtual reality will incite the trillion-dollar market. At present, China has become the world's most important producer of virtual reality terminal products, and the shipments of virtual reality terminal products of companies such as Goer, Xiaomi and Pico rank among the top in the world. However, it is worth noting that in 20 18, the virtual reality market in China is still dominated by hardware and content. Among them, content accounts for the highest proportion, accounting for 49.6%; Hardware followed closely, accounting for 41.2%; Software and services account for a relatively small proportion and need to be further explored.
Third, the commercial expansion and application of 5G.
Nowadays, virtual reality has penetrated into all fields of production and life. For example, VR shopping and VR viewing allow people to be immersive without leaving home, while VR glasses in the industrial field can help visual assembly, operation training, data collection and other production links.
At present, the virtual reality consumer market is developing rapidly, and the product forms in the fields of games, entertainment, film and television are more abundant, and the business model is gradually maturing. At the same time, virtual reality technology has been applied to entertainment, manufacturing, education, medical care, transportation, commerce and other fields, and a number of new formats and models have emerged.
"Especially this year's 5G commercialization has opened up a new world for the application of virtual reality technology in a wider field." Wu Shengwu said.
For example, the Central Radio and Television General Station used "5G+VR" technology for the first time to broadcast 20 19 CCTV Spring Festival Evening live; With the help of 5G network, Shenzhen People's Hospital completed the first 5G+AR (augmented reality) /MR (mixed reality) remote hepatobiliary surgery in China, and relevant experts in Beijing gave real-time remote and accurate guidance on the operation process 2,000 kilometers away. The Nanchang Public Security Bureau, together with China Mobile, Huawei and other units, transferred and launched the first domestic intelligent security application with real scenes of 5G+VR.
An Hui believes that in 20 19 years, virtual reality will be deeply applied in manufacturing, transportation, medical care and other fields, and the application scenarios will be further enriched. In addition, with the promotion of 5G commercialization, the rich content of virtual reality and the enhanced interactive experience of virtual communities, the revenue model mainly relying on the purchase of hardware equipment will be changed, and virtual markets, virtual shopping and virtual exhibitions will also be used by more users.
At the end of last year, the Ministry of Industry and Information Technology issued the Guiding Opinions on Accelerating the Development of Virtual Reality Industry, emphasizing the need to promote the application of virtual reality technology in key areas such as manufacturing, education, culture, health and commerce. Wu Shengwu revealed that China will promote the application of virtual reality technology in the above-mentioned key areas, and promote the formation and development of new modes and formats.
Fourth, the industrial layout is enthusiastic.
The global virtual reality industry is moving from the initial cultivation period to the rapid development period. China is faced with a rare opportunity to participate in the innovation of international science and technology industry, but there are also problems such as insufficient supply of key technologies and high-end products, lack of content and services, imperfect innovation support system and imperfect application ecology.
Focusing on the key nodes of industrial chain such as technology, standards, products, applications and services, China's virtual reality industry urgently needs to strengthen the coordination of Industry-University-Research to jointly promote the healthy and rapid development of the industry.
The Guiding Opinions on Accelerating the Development of Virtual Reality Industry proposes that by 2025, the overall strength of China's virtual reality industry will enter the forefront of the world, master the key core patents and standards of virtual reality, and form a number of virtual reality backbone enterprises with strong international competitiveness.
Wu Shengwu said that this year, we will strengthen cooperation with local governments, push local governments to increase their support, break through the key bottlenecks in the development of virtual reality industry, guide and support the application of virtual reality technology products in related industries, promote the construction of virtual reality standards and evaluation systems, and create a good policy environment for the sustained, healthy and rapid development of virtual reality industry.
The investment enthusiasm of virtual reality industry is high. According to Wu Xiaojun, Vice Governor of Jiangxi Provincial People's Government, at the 20 18 World VR Industry Conference, 157 VR industry projects and agreements reached cooperation intentions, with a total investment of 631500,000 yuan. At present, these projects are progressing smoothly, with the registration rate and investment rate exceeding 90%, and the operating rate and production rate exceeding 80%.
It is understood that Jiangxi Province should strive to turn the virtual reality industry into a billion-dollar industry within five years. At present, there are nearly 100 virtual reality industrial enterprises in Nanchang, and a number of VR+ manufacturing, education, medical care and cultural tourism pilot applications have been fully launched, and the industrial chain ecology of VR software, content, manufacturing and application has been gradually improved. In addition, Shanghai, Shenzhen, Qingdao and other places also regard virtual reality construction as a key industry.
"In 20 19, encourage qualified places to establish virtual reality industry application bases, guide local places to carry out differentiated virtual reality industry layout, and promote coordinated industrial development." Wu Shengwu said.
For more data sources and analysis, please refer to the analysis report "China Virtual Reality (VR) Industry Development Prospect Forecast and Investment Strategic Planning" issued by Forward-looking Industry Research Institute.