Brand Value of Xinyang Maojian Tea
In 20 10, the research group of regional public brand value evaluation of agricultural products (tea) in China evaluated the brand values of three tea areas in China1/kloc-0, and released the values of 83 national public brands for the first time. The top three tea brands are West Lake Longjing, Anxi Tieguanyin and Xinyang Maojian. 20 1 1 year, the total value of public brands in China's tea areas reached 8 1 billion yuan, with an average brand value of 862 million yuan, among which Xinyang Maojian tea ranked third with 455,438+billion yuan. From 20 10, Xinyang Tea added another member "xinyang red" to Xinyang Maojian Tea. On June 27th, 2009, Lu Zhangong pointed out that Xinyang should strengthen the picking of summer and autumn tea, strive to develop new tea products and increase people's income, and develop Xinyang black tea processing. Xinyang black tea can be compared with Wuyishan black tea. Lu Zhangong gave the "new student" a heavy and bright name: xinyang red.
Xinyang Red Storm "xinyang red" spread all over Xinyang, Zhengzhou and Beijing. The long-standing problem of using tea in summer and autumn has been basically solved, the benefits of tea planting have doubled, and farmers' enthusiasm for growing tea has never been higher. The mechanized processing line project of CTC black tea imported from India with an annual output of 30,000 tons will be completed and put into production soon. Xinyang has been producing tea for more than 2300 years. Xinyang Maojian tea is one of the top ten famous teas in China. Xinyang, located in the northernmost part of China tea base, was once considered unsuitable for producing black tea. 20 10 10, Xinyang carefully developed and produced a new black tea product and named it "xinyang red". It is estimated that the output of Xinyang black tea will reach 1 10,000 tons this year, and the output value is expected to reach 2.5 billion yuan.