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Extract code: jsrc title: devil marketing
Author: Li Guangdou
Douban score: 6.3
Press: New World Press
Publication year: 20 10- 10
Page count: 240
Content introduction:
Introduction to Devil Marketing: This is an era when marketing is about winning. How to increase marketing wisdom, how to improve marketing concepts, how to master marketing magic, and how to have the power to turn the stone into gold and turn decay into magic? "Devil Marketing" opens this door for you.
"Devil Marketing" is vivid in writing and unique in perspective, extracting the true knowledge of crystal brands from around the world. Analysis of marketing principles from social life phenomena.
Why can men get a discount, but not diamonds? Why can't McDonald's catch up with KFC in China? Why is the longer a woman's skirt, the more depressed the economy is? Do you know what is the most profitable marketing model today? Do you know what the hidden rules of Zhang Yimou brand chain are? Do you know how Lang Lang surpassed Di Yun? What marketing wisdom and ideas are included in this?
"Devil Marketing" reveals the mystery for you one by one.
About the author:
China brand first person
Cctv brand consultant
Famous brand strategy expert
The man of the hour who influenced the marketing process in China.
Founder of brand competitiveness school
The first event marketer in China.
Huasheng Ye Zhi? Founder of Li Guangdou brand marketing agency
Li Guangdou has been engaged in marketing and brand planning since 1990. He has served as perennial brand strategy and marketing advertising consultant for dozens of well-known enterprises in China, such as Yili Group, Mengniu Dairy, Guang Ri Elevator, Minsheng Pharmaceutical, Guyuelongshan, China Merchants Bank, Changhong, Dehui and Xilinmen Group. After the reform and opening up, China has experienced brand development and rich experience in brand building and marketing, and won the title of 65438 in China planning industry.
Li Guangdou was born in the front line of marketing, participated in and instigated the marketing war between VCD and china dairy, was named as the man of the hour who influenced the marketing process in China, and served as the EMBA brand distinguished professor of Peking University, Tsinghua, Jiaotong University and Xiamen University.
Main representative works of Li Guangdou's advertising planning:
"Little overlord learning machine?" With a long cry, "bully learning machine? Children go to school ","Love more VCD? Jackie Chan's Kung Fu article, Yili ice cream? Find a friend ","Yili milk powder? See cattle and sheep at the slightest sign of trouble ","Mengniu pure milk? Beautiful grassland, my home, Mengniu pure milk? There is only one good mother in the world, and Gu? Dialogue with Chen Zhulin, Xiajin Dairy? The whole family is so red, white and Chen Hao, and Wayne Haowa Youshanmai Jianpi Oral Liquid? Chen Jianbin and Angels "
Li Guangdou's monograph on practical theory.
Successful course of Li Guangdou's marketing advertisement, occupation next to the president, 36 complete works of Sun Tzu's Art of War, brand tips: basic principles of advertising planning, seven practices of excellent brands, decryption of ideas, expansion: why multinational companies, brand competitiveness, how to make brands rise rapidly-CCTV Golden Section advertising bidding is completed. Brand War-The Last Chance of Globalization in China, Emotional Marketing: How to Make Consumers Fall in Love with Your Brand, Promotion: Brand Revolution in China, Story Marketing: The Most Popular Brand Model in the World, Brand Fetishism: Consumer Password of Upper Class, Brand Management of the Whole People.