Unfamiliarity is very difficult to learn, including sales skills (customer locking and screening before unfamiliarity) and unfamiliar coping (bringing receptionists, secretaries, etc. to meet the boss, etc. ), social experience (in order to overcome the receptionist's secretary and get closer to the boss), communication skills (to understand the customer's needs from the conversation and complete the promotion), and industry knowledge (for example, the unfamiliar promotion of website SEO needs to predict the pain points of each industry, and then conquer the boss's psychology from the pain points.
Visiting customers for the first time without an appointment is a common marketing method for entity sales, which is common in insurance industry and real estate sales.
Unfamiliarity in real estate sales: refers to the first time that a real estate salesperson visits a strange owner's house to find a house for sale, asking whether there is a need to sell or buy a house, so as to achieve the purpose of finding a house and finding a customer, and better understand the owner's real estate situation and needs.