1. Use instant content to build the prestige of the website.
Real-time content such as news and hot spots is timely, and content updates should be timely and efficient.
2. Use programmatic content to enhance the value of the website.
The content of the scheme is logical in line with the marketing strategy. The strategic content includes the text information, picture information, multimedia information and social component information of the whole website, involving the positioning of the website, the vision and marketing concept of the enterprise.
It is more convincing to write more practical content.
A dry content with data, process and results can provide value for most users and increase their goodwill and trust.
4. Constantly update the content of the website to stabilize traffic.
Persistent content means that the gold content of the content does not change with time. In order to get more traffic, enterprise stations need to rely on persistent content to attract users in addition to timely content.
5. Use hot content to increase attention.
Hot content refers to the content that the search volume increases rapidly in a certain period of time and has a large number of users' search needs. Hot content can increase the traffic and exposure of the website.
6. Use promotional content to attract visitors' attention
Use hot spots or festivals to do some promotional content, and you can also drain or even transform the website. In the process of presenting promotional content, we should highlight the price advantage and quality of products.