Main company: Tianjin Tiens Group Co., Ltd.
Native place: Cangzhou, Hebei Province
Position: President
Graduate school: Nankai University
Headquarters: Beijing Henderson Center
He has worked in oil fields, plastics and feed industries for fourteen years.
1992, Tiens Group was established with only 20 million yuan in savings and loans, and invested in the research and development of high calcium products.
1996, he invested nearly 10 million yuan to build roads, wells and schools for his hometown Cangzhou. Subsequently, he donated 400,000 yuan to Tianjin Charity Association to help 200 poor college students in this city to enter school. From 65438 to 0997, he donated 8 million yuan to build Hope Primary School in poverty-stricken areas in Tibet and Xinjiang. 1998, he donated 22 million yuan for flood fighting and disaster relief, and invested more than 70 million yuan to build Tiens Vocational and Technical College.
From 65438 to 0998, Tiens has developed into a large multinational group with high-tech products as the leading factor and multiple industries coexisting. With the coming of 2 1 century, Tiens Group has established a solid market framework in the international community under the leadership of its president Li Jinyuan.
In April 2000, Tiens Group held its first international annual meeting in Beijing. In August of the same year, the first international "August 3" celebration was held in Moscow, Russia; Since then, the second and third annual international conferences and international development strategy seminars have been held in Thailand, Germany and Indonesia respectively. The development of Tiens has aroused great repercussions around the world, greatly promoted the sales trend of Tiens in more than 70 countries around the world, truly realized the localized operation of production, marketing and resource integration, and set up branches or branches in nearly 90 countries and regions such as America, Europe, Africa and Southeast Asia. Before China joined the WTO, President Li Jinyuan took the lead in exploring his own world overseas and set an example for China enterprises to "go global".
In 2002, President Li Jinyuan creatively put forward the "six-network interaction" marketing model, adhering to the corporate philosophy of "healthy human beings, serving the society, developing industries and serving the country". "Six-network interaction" is the best example of Tiens Group's effective integration and utilization of global resources, and it is also Tiens' highly unified practice and theory in the international market in recent years. The interweaving, traction and interaction of Internet, international logistics network, international education network, human resources network, international capital operation network and international tourism network are strongly promoting the development of Tiens international market, which can ensure Tiens Group's healthy, long-term and orderly development and enter the world's top 500 with strong profitability and excellent quality in the future.
biographical notes
65438+September 0986—65438+July 0989, majoring in business administration, School of Adult Education, Tianjin University.
1995 ——1997, majoring in business management, International Business School, Nankai University.
2002-present EMBA economist of Nankai University International Business School.
1July, 978 ——1September, 982, as production supervisor in Huabei Oilfield.
1September 1982-1July 1985 Changchun Plastics Factory was appointed as the director.
June 65438+July 0985—June 65438+July 0992 Cangzhou Bohai Feed Protein Powder Factory served as the director.
1992 —— Chairman and General Manager of Tianjin Tiens Group Co., Ltd..
1992, Tiens Group was established with only 20 million yuan in savings and loans, and invested in the research and development of high calcium products.
1996, he invested nearly 10 million yuan to build roads, wells and schools for his hometown Cangzhou. Subsequently, he donated 400,000 yuan to Tianjin Charity Association to help 200 poor college students in this city to enter school.
From 65438 to 0997, he donated 8 million yuan to build Hope Primary School in poverty-stricken areas in Tibet and Xinjiang.
1998, he donated 22 million yuan for flood fighting and disaster relief, and invested more than 70 million yuan to build Tiens Vocational and Technical College.
Honorary title:
Elected as the second director and vice president of Nutrition and Health Products Association;
Member of the second Council of Tianjin Association for the Promotion of Aging;
Member of the second Council of Tianjin Foundation for the Aged;
Honorary researcher and senior consultant of Institute of Microbiology, China Academy of Sciences;
Honorary Director (Visiting Professor), Institute of Cultural Exchange, Central University for Nationalities;
Honorary Chairman of Kashi Tiens Teacher Award Foundation;
Honorary principal of Cele Tiens Primary School;
Invited director of China bioengineering society;
Awarded the title of model of national unity and progress by the State Council;
Vice President of the Fourth Council of China Health Food Association;
It was rated as one of the top ten outstanding cross-century scientific and technological talents by the exchange and development service center of scientific and technological talents of the Ministry of Science and Technology, and China Market Economy of the Party School of the Central Committee of the Communist Party of China was specially appointed as the national director;
Was awarded the title of "Excellent Operator in the Ninth Five-Year Plan";
Consultant for economic development in the western region, member of the 10th Tianjin CPPCC, vice president of Tianjin Charity Association and member of Tianjin CPPCC;
Awarded "Outstanding Contribution to Russian People's Health" by Russian Ministry of Health;
Awarded the honorary prize of "Friendly Peace and Ecological Security" by Mr. Valchi Alkaki Ivanovich;
Awarded the "Global Outstanding Direct Selling Award" by Mr. Michael Sheffield, President of the International Direct Selling Association;
Awarded the title of "Outstanding Entrepreneur in the Asia-Pacific Region" by the Asia-Pacific International Conference Coordination Committee;
Won the first place as a private economic person in China;
Awarded honorary academician certificate by Russian International Institute of Aeronautics and Astronautics;
Awarded the Academy Medal by Russian Academy of Natural Sciences;
Was hired as the Industry Research Association of China National Situation Research Association; Director of China National Unity and Progress Association;
Being granted the protection status of the United Nations Planning Center by the Expert Committee of the United Nations Planning Center;
He was accepted by China Entrepreneur magazine as the executive director of China Entrepreneur National Council;
Was awarded the title of outstanding private science and technology entrepreneur in China;
Awarded the honorary doctorate of the United Nations International Academy of Ecology and Life Sciences;
Awarded the title of outstanding entrepreneur in China;
Member of the 11th Tianjin CPPCC； (economic member, science and technology education member), member of the 1st and 2nd Tianjin wuqing district Standing Committee;
Elected as a member of the Ninth Executive Committee of the All-China Federation of Industry and Commerce; Executive director of China Private Science and Technology Industrialists Association;
Member units of china enterprise confederation and China Entrepreneurs Association; Tianjin Science and Technology Association and Tianjin Food Society awarded Mr. Li Jinyuan the 2003 Tianjin Food Science and Technology Contribution Award.
In 2008, China was the richest entrepreneur in the field of private medicine.
It is not difficult to find such words from the materials introducing various versions of Li Jinyuan: Tiens Group, which he founded, has now become the largest direct selling enterprise in China.
Li Jinyuan is from Cangzhou, Hebei. /kloc-at the age of 0/4, Li Jinyuan, a well-off family, left school without his father's consent and chose to work in the oil field. However, Li Jinyuan soon became restless after working in the oil field for two years, so Li Jinyuan took advantage of the price difference between North and South and began to resell the two places. Li Jinyuan grabbed the "first bucket of gold".
At the age of 20, he became the production supervisor of North China Oilfield, and later became the director of Changchun Plastic Factory and Cangzhou Bohai Feed Protein Powder Factory. However, Li Jinyuan is not satisfied with the status quo. 1992, at the age of 34, he resolutely handed over the factory to others for management and went to Tianjin himself. Under the word Tiens, everything starts from scratch.
Li Jinyuan's luck is not as good as before. At first, he wanted to engage in real estate projects, but 1993 coincided with the tightening of monetary policy and strengthening the supervision of related industries, and he was hit head-on without making any moves.
Subsequently, Li Jinyuan turned its investment direction to the manufacture of ginseng, a functional element of natural animals and plants, hopefully.
Just as Li Jinyuan thought he was on the right path and had a bright future, just as Li Jinyuan and the elderly Tiens were about to light firecrackers in front of the door, the God of Destiny once again played a joke on Li Jinyuan-the three-month product test failed. This time, in order to purchase technology, equipment, land and factory buildings, plus related expenses, Li Jinyuan invested more than 20 million yuan in Tianjin Wuqing. The money is his family business and savings for decades, as well as loans from relatives and friends.
The accumulated capital turned to ashes in an instant, which was a devastating blow to him who just had hope.
restart
As long as the heart is unbeaten, everything can be done again. This was repeatedly emphasized by Li Jinyuan when he recalled his past experience.
It can be said that Li Jinyuan's first real start in health care industry and Tianjin was the functional elements of natural plants and animals, and he paid a heavy price for this first time. However, Li Jinyuan, who suffered a series of blows, did not bow to fate. 1In the autumn of 994, Li Jinyuan abandoned the development of ginseng and turned to Tiens for high calcium nutrition. However, poor product sales have become Tiens' enemy. Although Li Jinyuan has sold everything that can be sold: cars, factories and means of production, the struggling situation has not been fundamentally changed.
As long as I believe, I will do well, no matter how difficult the road ahead is. I will never give up easily unless I have to. However, Li Jinyuan, who never gave up, was as anxious as a cat on hot bricks.
It was very cold in spring. In order to enhance his fighting spirit, he goes to the river to take a cold bath every day. It was a really hard time. Li Jinyuan's niece Sun Shuying is not without emotion.
Just when everyone thought Tiens was gone, Li Jinyuan jumped out of the traditional advertising and agency sales model of most health care products and chose direct sales. Unexpectedly, this jump became the beginning of Li Jinyuan's wealth gathering.
In the next three years, Li Jinyuan has developed a MLM team of about 3 million people all over the country. From the beginning of 1996 to1August 1997, Tiens' sales amounted to19.89 million yuan, with a profit as high as 639 million yuan.
But what Li Jinyuan didn't expect was that the high-profit pyramid selling industry was banned by the state on 1998. At this time, Tiens Group has set up 34 branches and more than 700 agencies in China.
It was at the right time that Li Jinyuan chose the right path: going overseas, he made a reverse takeover, became rich overnight, and made a series of crazy moves in the future. Li Jinyuan's first battle was in the Russian market, and soon won a huge victory. After that, Li Jinyuan quickly set up Tiens health products marketing outlets in Ukraine, Hungary, Poland and other countries. At present, Li Jinyuan has expanded its business to more than 100 countries and regions.