Yu,196210 June 15 was born in Xiagang Street, Jiangyin City, Jiangsu Province. Founder of New Oriental Education Group, an expert in English teaching and management. Below, I will share with you a case of starting a business. Come and have a look!
A case study of Yu Chuangye;
There are two ways of life. The first way is to live like grass. Although you are alive and growing every year, you are still a grass. You absorb sunshine and rain, but you don't grow. People can step on you, but people won't suffer because of your pain; People won't pity you because you are trampled on, because people don't see yourself. Therefore, each of us should grow like a tree. Even if we are nothing now, as long as you have the seeds of trees, even if you are trampled in the middle of the soil, you can still absorb the nutrients of the soil and grow on your own. When you grow into a towering tree, people can see you in distant places; Approaching you can give people a piece of green. Living is a beautiful scenery, dying is a pillar of talent, and living and dying are all useful. This is the standard for each of our students to be a man and grow up.
-Yu, "Win in China" in the third season.
Living like an oak tree, Mr. Yu's simple sentence spread to almost all university campuses in China. I was lucky enough to hear Mr. Yu's wonderful exposition on life for the first time in 2008, when I just entered the university. At that time, the College of Liberal Arts invited Mr. Yu to give us a speech entitled "How do college students plan their college life". At that time, I was simply stunned by the scene in the audience. I don't know who the middle-aged man in a white shirt is. I only saw the whole auditorium crowded with students of all grades, and the corridors, backstage and even the podium were crowded with students. Teacher Yu, on the other hand, always talks leisurely while laughing. The speech was very long and the whole auditorium was always in a relaxed and happy atmosphere. Time has passed, and I can't remember the specific contents of many speeches, but Mr. Yu's philosophical attitude towards life and career has always haunted my mind. It was the smile of a successful man with his own breath in his chest, which made me remember his name forever.
From then on, I began to know Mr. Yu through various channels, approached Mr. Yu, and began to understand and be familiar with Mr. Yu's arduous and indomitable life struggle history.
First of all, briefly introduce Yu.
Yu, born in Changshu, Jiangsu Province on June 1962 15, graduated from Peking University Foreign Languages Department on June 1985, and stayed there to teach in Peking University Foreign Languages Department. At present, he is the chairman and president of New Oriental Education Group Co., Ltd. and the chairman of Li Andong Ye Wei Science and Technology Development Co., Ltd., and he is also a member of NLD Central Committee, deputy director of NLD Central Education Committee, member of all-china youth federation, and vice president of China Young Entrepreneurs Association.
Second, the development of New Oriental.
199 1 September, resigned from Peking University and entered the field of private education. He has worked in some private schools in Beijing. 1993 165438+1October16 Yu founded Beijing New Oriental School as the principal. Starting from the first dozens of students, the entrepreneurial process of New Oriental began. By 2000, New Oriental School had occupied about 80% of the overseas training market in Beijing and 50% of the overseas training market in China, training 200,000 students annually. At the same time, the development of other fields of New Oriental is also quite rapid. At present, the education departments of New Oriental School are: foreign examination and training department, domestic examination and training department, basic English department (listening and speaking), basic English department (new concept), practical English department, senior high school entrance examination and training department, children's English department, small language training department, computer training department and so on. The service departments of New Oriental School include: student reading room, student email service, overseas consulting office, notary office, booking office and so on.
In 2000, Oriental Investment Co., Ltd., led by Yu He, took a big step towards the industrialization of education. In the same year, New Oriental cooperated with Lenovo, and Lenovo invested 50 million yuan, and New Oriental invested brand resources, each accounting for 50% of the shares, and established Li Andong Ye Wei Science and Technology Development Co., Ltd., specializing in distance teaching in New Oriental. This is the first formal cooperation between New Oriental and the outside world. The educational concept and spirit of New Oriental have penetrated into the society more quickly through modern science and technology.
In 2003, New Oriental Education Technology Group was established.
On September 7th, 2006, New Oriental was successfully listed on the New York Stock Exchange, creating a new model for the development of private education in China. My worth soared and I became the richest teacher in China. According to the report, the net revenue of New Oriental in the first quarter of fiscal year 2007 (June 1 to August 3 1) was 429.3 million yuan, up by 3 1.4% year-on-year, and the net profit was 1.65 1 billion yuan. At present, New Oriental occupies more than 60% of the national English training market abroad.
At the same time, it has become an idol and legend in the hearts of college students. It is said that in any university in the United States and Canada, 70% of international students from China come from New Oriental. As the president of New Oriental, Yu often visits North America. Every time he goes to a nearby Chinese restaurant for dinner, as soon as he takes a seat, dozens of people will stand up and call him "President Yu".
Third, the reasons for President Yu's success
From an ordinary lecturer at Peking University to the current chairman and president, from a small school with only a few dozen people at first to a large group now, what is the reason for Yu's success?
First, full of ideal sense of mission.
Yu once said: running a non-profit private university so that rural children can receive first-class university education is what I want to do most in the future. It is this ideal sense of mission that calls Yu and his New Oriental to move forward.
Second, the passion and unremitting pursuit of grand goals.
Yu once said that he would go riding on the grassland every year to feel the feeling of constantly pursuing the horizon. Vision is not catching up, which makes Yu always maintain his fanatical passion for his career. It is this passion that has prompted us to reach a peak in our life.
Third, a positive attitude.
Attitude is everything. I failed twice, and it took me three years to get into Peking University. When I first entered Peking University, Yu's Mandarin was not good. He spent a whole year imitating the voice of the announcer in the Woods of Peking University on the radio. He claimed that he had never even read A Dream of Red Mansions before he entered Peking University. As a result, he spent five years reading nearly 500 books during his college years. It is this positive attitude that influenced Yu's later life.
Fourth, make decisive and correct decisions.
199 1 Seeing the huge potential market for English training, Yu resolutely resigned from Peking University and opened a lovers' shop to do English training classes. Through acquisition, chain operation, or establishment of branch schools, New Oriental has expanded its territory, rapidly expanded its enterprise scale, occupied market share, and expanded its business capabilities, and finally made English training a national brand.
The spirit of cooperation and sharing with others.
You have peaches and I have dates. If everyone takes it out, everything will be available. This is the idea of Yu's school days. Just like gradually making New Oriental bigger and stronger, we did not forget the idea of our school days, and we made money together, so Bao entered New Oriental. "Our salary, our bonus and our attendance system will always surpass those in the same industry, or we will always be in the leading position," Yu always said.
Effective communication among team members of intransitive verbs.
In the early days of starting a business, communication was simple. No one regards him as a leader. Everyone works together, drinks in a big bowl, eats meat, has money to share money, and has no money to work.
Now, the team level and the division of responsibilities are clear. In addition to ordinary parties, drinking and eating to exchange feelings, they often go hiking together, hoping to exercise their will and team cohesion through hiking.
If I communicate, I will wait for others to lose their temper before communicating.
There is no record of confrontation with anyone.
Accept the dissatisfaction of team members.
…….
This is the key to communication.
Seven, the ability to influence others.
1, professional ability. One of the important reasons why New Oriental was able to do it at that time was that I was a chef. Many courses offered by New Oriental at that time were taught in person. Yu said: You must be an expert in this field and someone who can control the professional situation.
2, personal charm and self-confidence.
Yu is very talented and knows how to use the future to inspire those who fight with him.
One of the New Oriental Troika once commented on Yu: The inclusiveness of Lao Yu is an important guarantee for New Oriental to come today.
Yu described the idea and spirit of New Oriental in one sentence: one is born to overcome differences.
3, the ability of employing people and uniting people. Everyone in New Oriental is a pearl, but when the necklace is put on, its value will double. Now I am willing to become such a thread. The thread must be strong and wear-resistant, and it can't be broken no matter how it is ground. In other words, my endurance and endurance must be great. Only if this line goes on, the pearl necklace of New Oriental will be longer. So I think I just need to do this thread well.
At the same time, Yu also said: You should be able to unite them and use the leverage of interests, feelings and career to combine them perfectly.
There are many reasons for my success. However, in my opinion, the most important reason is not Yu's personal talent or the talent of his team members, but that there is such a huge training market in China at present. With China's reform and opening up and its accession to the WTO, China's contacts with the world, especially with European and American countries, have become increasingly frequent, and learning English and other languages has become an irresistible trend; At the same time, with the gradual establishment and improvement of the market economy system, China's economy is developing rapidly, and the employment pressure of young people in China is increasing. Therefore, more and more young people in China choose to study abroad to seek more development space, and participate in training to continuously improve their labor skills. It is under the premise of this general trend that Yu accurately aimed at the market, seized the opportunity at the same time, combined life and career, constantly sought hope from despair, constantly sought a turning point from failure, and constantly pursued the distant horizon, which made today's Yu and today's New Oriental.
Everyone is a fortune. As long as you explore and manage with your heart, you can get your own wealth in life. Maybe we are still a poor student, maybe we still have nothing, but we are young, just like all great men are young. When we fail, when we are frustrated, when we hesitate, we might as well think about our "old surplus", and then, looking up like an oak tree, we will live proudly in this world forever in order to win our own sky.
Extension: quoted from
1. Life needs our efforts. When we are young, we should try our best to exercise our abilities and acquire knowledge, skills and necessary social experience. Opportunities need us to look for. Let's summon up courage, use wisdom, grasp every minute of life and create a more wonderful life.
2. Be a man like water and do things like mountains. Every river has a dream: to run to the sea. Both the Yangtze River and the Yellow River run to the sea in different ways. The Yangtze River splits the mountain to clear the way, and the Yellow River twists and turns with different trajectories. But they all have the spirit of water. In the process of running water, if you precipitate in the sediment, you will never see the sun.
To attract people's respect, it is necessary to study a very professional field. In that field, you are the top, at least in the top ten in the country, so that you can have something to say and do at any time. I, Yu, originally wanted to be a top English researcher in China, but later I found it impossible. So I memorized words, spent a year memorizing English dictionaries, and became a word expert in China. Now more than a dozen little red books have been published, from junior high school to GRE vocabulary, with an annual sales volume of 10 thousand, and the remuneration is much higher than my formal work.
You can say that you are the best, but you can't say that you are the best in school, Jilin, the whole country and the world, so you don't have to be proud; Similarly, you can say that you are the worst in the class, but can you prove that you are the worst in the whole school? Can you prove that you are the worst in the country? So don't feel inferior.
The most touching days in our life are always those days when we work wholeheartedly for a goal, even if we work hard for a humble goal, we are all proud of it, because countless humble goals may be a great achievement when accumulated. The pyramids are also made up of every stone. Every stone is simple, but the pyramid is magnificent and eternal.
6, a person should have the spirit of vigorous and enterprising, looking for the spirit of hope from despair. When everything in the world has become the past, the only thing that can be treasured in our hearts is the spiritual enlightenment we have gained in today's struggle. Our hearts will guide us, let us be smart about success and failure, and work harder in success and failure to achieve the ultimate glory (new oriental 15 years ago).
7. Some people only have problems in their minds, and there are no methods and paths to solve them, so problems will always exist. This is a complainer; Some people can see problems and think of ways and paths to solve them at the same time. This is the manager; Some people solve problems before they come out. This is a clever man. Some people have no problems, but they create a lot of problems themselves. This is much ado about nothing. I seem to be more like the fourth kind of person, which has caused many problems.
8. Success is courage and courage. I once heard people talk about the success of Wenzhou people on the train. I said these three words, and I have great courage. In fact, this is courage, and it is courage to pick it up and put it down. In this world, there are such a small group of people who open newspapers, turn on TV and talk about their news as if the world is theirs and they can do anything. Your goal should be to become this small group of people. In this society, fast fish eat slow fish, not slow fish eat fast fish.
9. Who says everyone is equal before opportunities? I believe that individuals strive for and grab the spiritual property of success, which will always be uneven between the rich and the poor. On the other side of life, you should proudly tell the world that you have pursued and struggled, and you have never given up hope and never stopped fighting for a brilliant life. And this world that created everything will answer you proudly and happily: as long as you struggle, life will eventually be brilliant.
10, you can't give up at once, you have to chase 10 times at least, and you can't finish it in one day. It doesn't feel much to chase 10 times on the same day. It takes at least 10 weeks, and once a week, I deeply confess: Iloveyou, right? If 10 doesn't work, because you have worked hard, don't get 100 and 200 times. In the end, you will have two mental disorders: one is chased out by you and the other is insane.
1 1, what matters in college love is the process, not the result! At that time, our class talked about 10 couples in love. After graduating from college, 3 couples got married and 2 couples divorced within 2 years. Up to now, there are still 65,438+0 couples. They are Mr. and Mrs. Wang Qiang. They still live a happy life on the surface.
12, why don't you feel proud and inferior? You can say that you are the best, but you can't say that you are the best in the whole school, the best in Beijing, the best in the country and the best in the world, so you don't have to be proud; Similarly, you can say that you are the worst in the class, but can you prove that you are the worst in the whole school? Can you prove that you are the worst in the country? So don't feel inferior.
13, inferiority will hurt people, overconfidence is close to arrogance, and we need real confidence. What is true self-confidence? If a person can talk frankly about his failures and setbacks, clearly know his strengths and weaknesses, stop thinking about his looks and figure, face the cynicism of others, smile with tolerance, know that what he is doing is meaningful, and be able to do things better through hard work, this is probably self-confidence.
14, sometimes life is like a cloud in the sky. We look at the clouds in the sky on the ground, floating freely, carrying the blue sky and endless beauty, but if we walk into the clouds, we will find that the fog is surging and we are at a loss. In reality, we sometimes feel that life is also confused, because we are too immersed in life; If we can take a step back and look at life on the ground like a cloud in the sky, maybe life will be better.
15, what does the happiness of one's life come from? From a sense of accomplishment! Parents found a job for their children, bought a house, chose a daughter-in-law and gave money, but why is the child still unhappy? Because you deprive children of the right to gain a sense of accomplishment through their own struggle! The sense of accomplishment is not from school to college entrance examination 18 years, just for this one thing. A sense of accomplishment comes from everyday life! Read a good book and cook a good meal for your family. Optimism and a sense of accomplishment come from every day.
16, big things often have to be done step by step from small things. Without a solid foundation for doing small things, it is difficult to achieve great things in one step. Founders often start with small things. People who can do things have the following three characteristics: first, they are willing to do things from an early age and know that doing small things is the only way to achieve great things; The second is to have a goal in mind and know what the final result is when small things accumulate; The third is to have a spirit to bring things from quantitative change to qualitative change.
17, many people are always thinking about the future, but they dare not stride forward. In fact, there are not many planned lives, and those who go forward without hesitation often gain more and go further. The long journey of life does not require much preparation. God gave you two long legs and solid soles, just to let you go forward. Where are you going? Let the heart tell you. Postgraduate entrance examination, going abroad, working and having a bright future. Different roads, different scenery.
18, study, study again, and go to the bookstore to read if you have something to do. You can get a lot of information about management, finance, marketing, interpersonal communication and future trends. The competition in this society is too fierce. If you don't study, you will be eliminated. At the end of China, more than one million college students can't find jobs. The competition is so fierce that we must realize that after graduating from college, learning is not over, but just beginning. Also, I personally recommend a good video program. Who will have lunch?
19, there is no despair in life. A desperate situation is that your own heart is not open. If you close your heart and let it fall into darkness, how can your life be bright! A closed heart is like a room without windows, and you will always be in darkness. But in fact, it's just a layer of paper around, which will break when poked, and there is a bright sky outside.
20. When you really love someone, you should tell him that you love him in an appropriate way, instead of just hiding it in your heart. I fell in love with many girls in college, but I kept it in my heart because I was afraid of being rejected by others. But in fact, it can better reflect the pursuit of people. Even if the girl refuses, she will definitely write it in her diary when she goes home, and there is another boy chasing me today. I went to America one year and had dinner with a girl I liked very much in my former class. She and her husband had dinner with me. I told her at dinner that I actually had a crush on you in college. She patted her thigh and said, then why didn't you tell me?
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