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What is Zhang's story?
Brief introduction of Zhang

Date of birth: 1963 Native place: Anhui.

Suning Appliance Group Position: Chairman

Graduate school: Nanjing Normal University

Zhang Resume of Chairman of Suning Appliance Chain Group

Personal wealth: $4.5 billion Chairman of Suning Appliance Chain Group

Male, 40 years old, Anhui native, Chinese Department of Nanjing Normal University.

Company headquarters: Nanjing, Jiangsu

Industry: Home Appliances Chain Sales

Industry Status: One of the largest chain retailers of electrical appliances in China.

After Zhang graduated from college, I worked in a clothing company. 1990, he and his brother Zhang Guiping (ranked148th) set up an air-conditioning store. After the brothers separated, Zhang Guiping began to invest in the construction industry. Zhang continues to run an electrical chain store. After more than ten years of development, Suning Appliance has become one of the largest home appliance chain retailers in China, with more than 250 chain stores in China. In July 2004, it was listed on the SME board of Shenzhen Stock Exchange, becoming the first home appliance chain enterprise with IPO in China.

Zhang

Chairman of Suning Group

Zhang, born in Anhui, graduated from Nanjing Normal University. After Zhang graduated from college, I worked in a clothing company.

1990, Suning Appliance was born in an obscure store in Ninghai Road, Nanjing. 12 years later, "Suning" has developed into a home appliance crocodile with 300 chain enterprises, more than 6,000 employees, annual sales of 4.8 billion yuan and annual tax payment of more than 76 million yuan. As the head of Suning Appliance, Zhang has also been given many nicknames such as "home appliance crocodile" and "price butcher". In fact, I don't know. Zhang's most satisfactory move is neither a price war nor a price butcher. If the other company sells the air conditioner, everything will be fine. If it is broken, it will be repaired by the manufacturer. In Nanjing alone, Suning has more than 4,000 after-sales service teams, a 24-hour hotline, changing shoe covers before entering customers' homes, maintaining in peak season and off-season, and advanced logistics and information management systems ... Zhang is very confident that this move can't be imitated for many years.

In the first two years of business, Suning achieved sales of 500 million yuan with more than 100,000 assets, more than a dozen employees and a small shop of 100 square meter. It's incredible. The summer of 1993 is very unusual for Zhang. Eight state-owned shopping malls in Nanjing formed a joint fleet to encircle Suning. In this air-conditioning war, Zhang calmly responded, with a large number of low-priced air conditioners and buyouts in the off-season. Suning did not fall, but rose. In that year, it achieved sales of 300 million yuan and became the largest air conditioner distributor in China. This "Suning phenomenon" which has been concerned by the business community has become a classic case in the marketing textbooks of colleges and universities.

In this siege, Zhang Yi made Suning bigger step by step. In the first half of 2003, Suning Appliance realized the household appliance market pattern of "three points in the world as one" in Guangzhou and Shenzhen. Suning Appliance, which invaded South China in 2003, once again proved Zhang's ability to judge and grasp the home appliance market. In the marketing concept of "pursuing survival opportunities after three years", Zhang pays more attention to planning Suning's future multi-field expansion and the new direction of industrial development of listed A shares.

Resume: Born in March, 1963, originally from Anhui, bachelor degree. 1984 graduated from Chinese Department of Nanjing Normal University, majoring in Chinese; From 1985 to 1989, working in Hao Group; 1990 Up to now, he has served as the chairman and secretary of the Party branch of Suning Appliance Group.

Native place: Anhui

Graduate school: Nanjing Normal University

Current position: Member Chinese People's Political Consultative Conference, Vice Chairman of the All-China Federation of Industry and Commerce, and Chairman of Suning Appliance Group.

Zhang, 190, invested 65,438+10,000 yuan to set up Suning Appliance specializing in air conditioning in Ninghai Road, Nanjing. In the process of entrepreneurial development, he always regards service as the core competitiveness of the enterprise, insists that "service is the only product of Suning", initiates self-service and relies on innovative modes such as "off-season payment" to quickly become the national air-conditioning sales champion. From 65438 to 0999, Zhang cut into the field of comprehensive electrical appliances, took the lead in proposing a national chain development model and led Suning to the whole country. During this period, Zhang put forward a series of innovative management modes, such as "1200 Project", "3C Mode", "53 15 Project", "3C+ Mode", "Flagship Store Strategy" and "Backstage Strategy", and led the development of the world-leading SAP/ERP system. In 2004, Suning Appliance was listed on the SME board of Shenzhen Stock Exchange and became a household appliance in China.

While promoting the development of enterprises, Zhang also attaches great importance to undertaking corporate social responsibility and positioning enterprises in socialized Suning. At present, Suning has become a private enterprise that has solved the most employment problems in China. In 2006, it ranked third among private enterprises in China with a tax payment of more than 654.38 billion yuan. It also established the first social work enterprise system in China-654.38+0 Sunshine Social Work Volunteer Action. In the past ten years, we have donated hundreds of millions of yuan to public welfare undertakings, 50 million yuan in the name of Sichuan earthquake disaster, and 5 million yuan from Suning Appliance.

Because of his outstanding business management and sense of social responsibility, Mr. Zhang won national honors such as "China Youth May 4th Medal", "Excellent Socialism with Chinese characteristics Career Builder", "National Model Worker", "2006CCTV China Economic Person of the Year" and "25 Most Influential Business Leaders in China in 2007", and served as a member of the Chinese People's Political Consultative Conference and vice chairman of the All-China Federation of Industry and Commerce, becoming a business leader in the private economy and business field in China.

Main remarks: The guiding ideology of long-term development remains unchanged, and the position of becoming the best chain brand in China remains unchanged. In the future, I hope to provide suppliers with the fastest service and form complementarity. As for the future development, it is a question of opportunity. In order to gain the ability to compete with foreign giants on the same stage, Suning's future development must be steady and fast. In the future development, or concentrate on doing chain stores. The cake of the home appliance chain is too big, and we only get a little at present. In the future, sharing more cakes in this familiar field is Suning's greatest wish.

June 5438+1October 65438+20071October, Xu Jiayin ranked ninth in the Hurun Report, worth 38 billion.