At least in the field of domestic consumption, Wang Cen should be the "first VC".

When it comes to excellent big-name investors, people often describe them as "stable, accurate and ruthless". In fact, in my opinion, Wang Cen's most obvious performance is the word "malice". His investment style, like his words and deeds, is good at spending a lot of money on good projects, not tinkering with quantity. In fact, we have met many times in China, a program maker, and the financing amount given by Wang Cen is far higher than the entrepreneurs' own needs.

Because when looking at a project, investors will use his perspective to calculate the financing demand rhythm of the future development of the project. For a good project, if the financing method of "running in small steps" consumes a lot of manpower, energy and financial resources in vain, it will also be a loss and an increase in cost for previous investors.

In addition, Wang Cen's challenge and test of entrepreneur's ability is also very personal. During the conversation, he may frequently use his own way to test the true psychological "bottom line" of entrepreneurs.

For what he wants to know, he often keeps exploring and digging deep. The deeper you dig, the harder it is for entrepreneurs to maneuver and dodge, which is an important basis for Wang Cen to know and judge him best as an investor.

Anyway, if you have confidence and ambition in consumer entrepreneurship projects, I think Wang Cen is indeed a rare ideal investor in China.