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How does Shagang breed new competitive advantages of non-steel products?
Then, how does Shagang's non-steel industry breed new competitive advantages?

The non-steel layout is designed for feedback.

"What we are pursuing is a concept of' big steel'." Shen Bin, executive vice president and party secretary of Shagang Group, told the reporter of China Metallurgical News, "We originally talked about steel, that is, manufacturing and selling. Now, with the change of market situation, whether it is to extend the industrial chain, develop modern logistics industry, or financial investment. It has become an integral part of the concept of' steel'. In the final analysis, the purpose of our diversification in Shagang is to enhance the internal strength and comprehensive competitiveness of' steel'. "

Since the 20th century, with the rapid development of iron and steel industry in China, iron ore resources have been more and more controlled by people. Like other iron and steel enterprises, Shagang has embarked on the road of overseas prospecting.

In 2005, Shagang Group established Shagang (Australia) Co., Ltd., a wholly-owned subsidiary in Australia, and cooperated with WISCO, Maanshan Iron and Steel Co., Ltd., Tangshan Iron and Steel Co., Ltd. and BHP Billiton Mining Co., Ltd. to jointly develop the Willara iron mine project in Australia. The project is located in Pilbara area, with 6.5438+75 million tons of high-quality hematite reserves, which can supply 6.5438+0.2 million tons of high-quality Newman iron ore to China investors every year, of which Shagang can obtain 2.5 million tons. Shagang invested 2 1.74 million Australian dollars (about 1.574 million US dollars) in this project, and recovered the investment cost in less than four years.

In September, 2007, Shagang acquired 90% shares of Australian Savage River Iron Mine (also known as ABM Project) owned by Stanco Holdings, UK, at a cost of about US$ 65.438+0.08 billion. The project is located in northern Tasmania, Australia. It is an open-pit magnetite with a resource reserve of 654.38+88 million tons, with an annual output of 2.3 million tons of blast furnace pellets and 80,000 tons of iron concentrate. In 2008, Shagang Group injected the equity of ABM project into Granci Resources Co., Ltd. (GRR), an Australian listed company, and through the private placement of 380 million new shares and a series of subsequent capital operations, it actually owned 46.7% of the equity of Granci Company, becoming the largest shareholder of the company.

"At present, from the perspective of investment income, the return on investment of Shagang in Granci is also above 200%." Shen Bin told the reporter of China Metallurgical News.

On June 5438+065438+ 10, 2008, Shen Wenrong personally went to Australia and acquired the South Slope Project in Albany, Western Australia in the form of unincorporated joint venture with Japanese SRT, and Granci Company owned 70% of the rights and interests of the project. The resource reserve of Nanpo Project is about 654.38+0.5 billion tons. After the project is completed and put into production, it is estimated that the annual output of iron ore will be100000 tons.

"At that time, all the funds for the acquisition of Nanpo project came from the self-owned funds of ABM project, which was almost zero cost for Shagang." Shen Wenrong said, "However, the start-up capital of the project construction needs 700 million US dollars to 654.38 billion US dollars. Under the current market situation of the steel industry, we are not ready to develop this mine. "

At present, Shagang has locked in nearly 65.438+700 million tons of overseas iron ore resources, and can obtain 3.5 million tons of equity ore every year.

"Australian mining enterprises have relatively high management level and staff cultural quality, good mining infrastructure and traffic conditions, and relatively stable national political and economic environment. We choose to invest in places with the least risk and the lowest operating costs. " Gong Sheng, executive director and chairman of the board of directors of Shagang Group, told the reporter of China Metallurgical News, "Now the chairman and general manager of the Willara and ABM projects are sent by Shagang, and the management is very smooth. Benefits, I feel stronger than steel. "

Although there are only two overseas mine investments, this process clearly reflects the characteristics of Shagang's layout of non-steel industries: closely focusing on the development needs of enterprises, choosing "fertile soil", finding suitable partners, optimizing the allocation of various resources, intensive cultivation and doing the best possible.

In recent years, Shagang has invested and established 69 non-steel industrial companies in six fields, including resources and energy, trade and logistics, financial investment, industrial chain extension, venture capital and real estate, with a cumulative investment of 1 65.438+0 billion yuan, thus creating a non-steel industrial cluster organically integrated with its main business.

Among these non-steel enterprises, Shandong Rongxin Coal Chemical Co., Ltd., a joint venture between Shagang and Shandong Hengxin Group, has been among the top 500 private enterprises in China for four consecutive years. Together with two other joint ventures in Shandong, Shagang has obtained a stable coke supply and return on investment, and these three companies achieved a net profit of 480 million yuan in 20 14; There is also Shagang Finance Company, which has just been rated as an "innovative financial company" in 20 14 by China Finance Company Association, and played an important role in reducing the financial cost of Shagang in 20 14 by 250 million yuan year-on-year. Shagang established Zhangjiagang Xinhua Prestressed Strand Co., Ltd. with Jiangxi Xinhua Metal Products Co., Ltd. based on the raw material supply advantage of 82B high-quality wire rod, and established Zhangjiagang Shagang Jinzhou Pipeline Co., Ltd. with Zhejiang Jinzhou Pipeline Co., Ltd. based on the supply advantage of high-quality pipeline steel, which not only expanded new profit space, but also increased stable sales channels for Shagang products ... These non-steel enterprises not only deeply integrated into the development of steel industry, but also made brands in their respective fields.

"We have been developing non-steel selectively and moderately." Shen Bin told the reporter of China Metallurgical News that "'having a choice' means focusing on industries and industries that are highly related to the main steel industry; Moderation means to maintain the main business position of steel and realize the coexistence and benign interaction of production, trade, finance and logistics enterprises. "

The combination of industry and finance takes benefit as the core.