Tonight's business intensive camp, the last case, dismantled Olkin and became a leading enterprise in cans. How did you do it?

1994, Olkin founder Guan Yuxiang was Zhou Yunjie's mother. Because she traveled to Hainan and saw that people like to drink juice, she thought of canned food. There must be a big market in the future.

Do as you say, and you will own Olkin Company! More than 20 years have passed, and the following points are particularly worth learning from his successful experience:

(1) Only a visionary and a doer can seize the opportunity of the times.

(2) Getting the customers and resources of the whale can make you rich overnight, and a whale can support you for many years.

As the 1 th big customer of Olkin, Red Bull has achieved each other in the process of development, just like the relationship between relatives.

(3) from the resources of 0~ 1, try to get big customers and bring your own standards closer to big customers.

Olkin almost won the cooperation of Red Bull in a humble way, but it is precisely because of Red Bull's high requirements and high standards that Olkin is forced to lead the country in its technical level, laying the foundation for cooperation with more big customers in the future.

(4) form a symbiotic relationship with customers, so that big customers can establish a symbiotic relationship with themselves.

At this point, Olkin and Red Bull achieve each other and grow together, just like the relationship between fish and water!

(5) Focus on individual breakthroughs.

When energy and ability are limited, focus on single, and strive to make a product the best, which is an explanation to the other party, but also for their own brand building, focusing on the best technical level. Generally speaking, we don't need too many resources, just focus on one, and we can't bite off more than we can chew.

Personal brand promotion contributes to company brand, and the cultural trend of a company is decided by the founder.

Therefore, whether it is a big company or a small company or an individual, it is inseparable from business thinking if you want to be stronger and bigger.

In fact, I didn't understand it very deeply after listening to it. Take a note and learn it several times when you have time. I hope I can learn something and help myself.