Of course, art is valuable. Art is a spiritual enjoyment, which is higher than people's natural appetite and other physiological desires. Moreover, this kind of spiritual enjoyment is based on wealth, because people seek food and clothing first, then others, until they pursue the spiritual level. Today, most people have a certain wealth foundation, so they have more needs for "taste" and "aesthetics", and art is undoubtedly the best prop to enhance "taste" and "aesthetics".

When the supply and demand form a certain scale, it will gradually form professional related institutions to conduct professional research and standardization, so the calligraphy art industry naturally has the authority of the calligraphy association. The purpose of the existence of the book association is, of course, to better develop calligraphy, and also to better improve the overall level of calligraphy art. People who can be qualified as the chairman of the book association are generally people with high attainments in calligraphy and other management and business abilities.

According to the standards of the ancients, only people with both ability and political integrity can be competent, so they must be able to serve the public in terms of management ability and calligraphy level. Therefore, the calligraphy written by the chairman of the book association can not only add luster to the signboard of the book association, but at least support the signboard of the book association.

Of course, Mr. Zhang Hai, the former chairman of the Book Association, is gone, but he is still the honorary chairman of the China Book Association. Although he only exists in name only, the word "reputation", according to the popular understanding, can still win and maintain the "reputation" for China Book Association.