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What are the commonly used tools for SEO optimization?
Here are some SEO tools that SEO often uses. Pan Xiao classified them, hoping to help everyone's SEO work.

SEO keyword ranking tool 1, Baidu search leaderboard: The daily keyword leaderboard released by Baidu is automatically calculated and generated according to the statistics of Baidu search volume the day before, and it is automatically updated every morning to update the content that netizens are most concerned about and search in real time.

2、? Sogou Hot Search List: A daily keyword list published by sogou, generated according to the search data of sogou.

Webmaster Tool Webmaster Tool needs to verify the domain name ownership of the website, usually by uploading a specified file, adding a META or modifying the DNS of the website to verify the identity of the administrator. After verification, the webmaster can query various statistical information of his website.

1、? Baidu webmaster platform: Baidu webmaster tool, which provides users with the function of submitting Sitemap, Ping service, and gives some suggestions on website optimization and website security detection tools.

2、? 360 webmaster platform: 360 webmaster tool, providing functions such as Sitemap submission, URL collection, index query, keyword analysis, etc.

3、? Sogou webmaster platform: a webmaster tool in sogou, which provides functions such as Sitemap submission, dead chain submission, URL submission, domain name change, crawling pressure feedback, etc.

The traffic query tool in SEO is used to roughly estimate the traffic situation of each website, and it can usually be used without logging in.

1、? Alexa:Alexa, as an authoritative ranking statistics platform, can provide ranking information, network traffic data, keyword search analysis, website user statistics and other functions of various websites. Alexa provides simplified Chinese website service.

2、? Google? Website? Trend: Google? The website traffic query service provided by Trends can analyze the traffic and popularity of all websites, and can also compare the traffic of similar related websites with charts. Compared with Alexa's interface,

Google? Trend? For what? The interface of the website is relatively simple and provides little data information, but the information provided by Google Trends is highly authoritative and accurate, which can roughly compare the traffic of two different websites.

3、? Double click? Ad? Planner? : double click? Ad? The predecessor of the planner is Google? Ad? Planning, by double clicking? Ad? Planner is a free media planning tool, which can optimize users' online advertisements. This tool provides statistics of the visits of various websites, so that advertisers can know the best choice of advertising according to the visits.

The external link checking tool is used to query the external links of various websites (especially competitors), and it can be used without logging in.

1、? Yahoo? Site? Explorer: Yahoo's external data is recognized as the most accurate, so this tool is also of great reference significance. Unfortunately, this originally good tool was closed by Yahoo.

2、? Open? Site? Explorer: This tool and Yahoo? Site? Explorer is very similar, you can analyze the number of domain names of linked websites, and the links are sorted by weight. However, the links it analyzes are not accurate for Chinese websites and cannot identify Baidu search engines. The cost is high, and the PRO version is 99 dollars per month.

3、? Is it majestic? SEO: A useful external query tool, which can index quite a few links, but unfortunately it is not free. You can view your website for free, but you need to upload a file for verification. Competitor's website can find the total number of links and the top five links, and there are many links to charge.

Keyword query tool 1,? Baidu Index: Baidu Index and Google? Trends has a similar function, but its search data is based on Baidu search engine. This tool is a data analysis service based on Baidu web search and Baidu news search, which is used to analyze the "user attention" and "media attention" of different keywords in the past period of time. For China users, this keyword analysis tool is very useful.

2、? Google? AdWords keyword tool: Google? AdWords keyword tool can help users select keywords and track keyword effects. It can automatically generate a list of the most commonly used synonyms and related phrases according to the keywords specified by users, and provide users with the click volume estimation of keywords. Its "traffic estimation tool" can also estimate the global monthly search volume and local monthly search volume of specified keywords, which is suitable for mining long-tail keywords in vertical portals with large information.

Website statistics tool 1, Baidu statistics: Baidu launched a free professional website traffic analysis tool, functions and Google? The analysis is similar.

2. CNZZ statistics: Domestic webmasters use many statistical tools, which are simple and practical and suitable for grassroots webmasters.

Website alliance 1, Baidu alliance: domestic webmasters use alliances more, which need strict examination, filing, RMB settlement, convenient payment and personal income tax deduction.

Website advertising manager 1, Baidu advertising manager: Baidu advertising manager tool is simple and easy to use, and it is perfectly integrated with Baidu Alliance.

2, CNZZ advertising housekeeper: free hosting of intelligent advertising management system, relying on statistics, the number of domestic users is not small, the function is similar to Baidu advertising housekeeper.

Website security detection 1, security alliance: a third-party security organization, which has reached cooperation with nearly 800 official website companies such as Baidu, Tencent and China Merchants Bank.

2, 360 website security detection: 360 website security detection, I think it is the most functional system, providing free website vulnerability detection, web page hanging detection, web page tampering monitoring services.

3. Baidu website security detection tools: It is very important to refer to the databases of Tencent, Jinshan, Rising, Red Umbrella and Zhichuangyu. If your website is marked as unsafe in the search results, you can submit a complaint.

4, Tencent computer housekeeper security detection: the website sent in the QQ chat window will call this database, which is very useful.

5, monitoring treasure: monitoring whether the site is accessible, sending fault notifications, in-depth analysis of response time, generating performance reports to help you improve performance.

6. Rising website password security detection system: Through comprehensive analysis report, it provides suggestions for administrators to quickly repair website password security risks.

7. Norton online website security detection: It can help you understand the authenticity and security of the website, avoid viruses and Trojans on the Internet, and prevent being deceived by phishing websites.

8, security treasure: function, fix website loopholes, free mini? CDN accelerates and visualizes website reports, and is a member of innovation works.

9.SCANV Security Center: a security testing website that cooperates deeply with Baidu. Some data of Baidu search results risk warning are quoted from SCANV, and the webmaster deserves attention.

Webmaster comprehensive query tool 1, Webmaster tool: a series of SEO tools collections provided by Chinaz, which concentrate many SEO queries on one page.

2. love stand: love stand. Com started with Baidu weight query, and then provided various query tools commonly used by webmasters.

3. Website history query tool: American Internet Archives (The? Internet? Archive) has saved screenshots of home pages of various websites since 1996, but this website has been blocked by China.

The website blocks the complaint channel 1, and Baidu's website complains: a special person will handle the complaint and then distribute it to each group for handling.

2, Tencent computer housekeeper website complaint: QQ chat window input URL appears green tick, red cross (distrust website) can complain here.

3. Appeal channel of security alliance: All the risk warnings in Baidu search results come from SCANV's address library.

4.360 Network Shield Complaint: 360 Network Shield intercepts Trojan websites, and verifies whether the websites you complain about are fraudulent, unhealthy or other malicious information through automatic and manual review.

5. Appeal of Jinshan Cloud Security Website: If there is a false alarm, you can appeal to Jinshan for the webpage mainly intercepted by antivirus software.

Universal tool software recommendation 1, online sales assistant, can query a website or multiple websites in large quantities, and the ranking of multiple websites corresponds to multiple keywords, which is very practical. However, you need an activation code. Friends in need can contact me, and I can help you find it. 2, the locomotive collection tool can help you collect a large number of articles, which is still very good for editors. 3, Lightyear website log query tool, help you simply analyze spiders and access IP, simple and easy to use. 4. The typesetting assistant allows you to arrange the distribution and typesetting of articles with one click, which is simple to use and very useful for editors.