Personal business plan 1 how to write it?
I. Summary
Establish cooperative teams, conduct small businesses, earn capital, and obtain sufficient capital through loans. Then establish a community fruit shop: establish a fruit shop in a community of 3,000 households (3 people per household).
Second, the industry analysis
1. Market analysis: China has a huge fruit market. Compared with the annual per capita consumption of 85 kilograms of fruit abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan. With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standard, the national fruit consumption will reach115.5 million t, which is 70% higher than the national total fruit output of 20__.
2. Policy analysis: March 22, 2000 (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects were encouraged and supported, including supermarkets, convenience stores, community breakfast shops, food stores and daily necessities. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of more than 5,000 square meters outside commercial centers above the regional level and planned characteristic commercial streets (districts); Within the second ring road of the city, large department stores and large comprehensive supermarkets with new business area of 10000 square meters are restricted; Within the third ring road of the urban area, it is restricted to increase the large-scale warehouse-type shopping malls, large-scale professional supermarkets and various large-scale wholesale markets with business area of 10000 square meters or more; In the city center, municipal business center, regional business center, in haidian estate of zhongguancun science park and business center, it is restricted to build all kinds of first-class markets and wholesale markets.
Third, business model analysis.
1, a novel sales method: open and optional.
2. Various services: provide automatic juicing service. Provide combined packaging boxes to introduce various fruits in the store and the characteristics suitable for eating people, so as to guide healthy consumption.
3. Analysis of competitors:
(1) Changes in consumer attitudes: Can consumers accept this way of buying fresh fruit? Some areas in the south are accustomed to this way of buying fruit and regard it as the main place to buy fruit. As other traditional places to buy fruits have formed a habit in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.
(2) Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows that the market is vast, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products. Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have. In addition, we can cooperate with some medium-sized chain stores, such as China Resources Supermarket. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them the contracted rent and the share of sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display.
(3) Farmers' market: it usually appears in the open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable. Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home.
(4) Tourist vendors: characterized by strong mobility, they can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy. Our advantage: 20__, Beijing will host the Olympic Games, so I believe the government will not allow such tourists to exist and damage Beijing's image.
(5) Followers: Because the store layout and sales methods can be replicated, I believe that when fruit shops attract consumers' attention, there will be some followers, but as long as we integrate resources (procurement and logistics), I believe that our prices and services are beyond others' reach. We can give our followers the right to join us.
Four. commercial plan
1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place.
2. Unique guiding consumption: Now customers choose fruit consumption completely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.
3. Provide a variety of services for different consumer groups: fruit consumers are generally divided into two types: self-use and gift-giving. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ) and get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.
4. Explore the characteristics of fruits and other needs of consumers: With the increase of people's income, more consumers begin to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, the company will not charge any fees. If customers want to bring fruit juice to their home, company or road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene.
How to write a complete personal business plan II
First, the entrepreneurial goal
Business objectives
The first professional dessert shop, _ _ dessert shop, was established in _ _ College, and its business scope was Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Commercial purpose
Sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction
_ _ College is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop just fills such a gap.
Market competition analysis
_ _ College is a young school, with perfect facilities, lack of resources, worrying consumption environment for students, and food problems to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
target customer
Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So sweetheart's target customers are all students.
Third, the characteristics of products and services.
Professional raw materials, rest assured.
Xintian has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Sweetheart, try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, Xintian's business varieties want to start a business and go to the Youth Entrepreneurship Network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle paste popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Xintian employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
The storefront is located at the east end of the first floor of the college canteen, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel issues
Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
management system
Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
media advertising efforts
Considering that TV advertisements or print media are the most feasible publicity channels, the survey proves that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when new students start school, they will distribute leaflets, set up publicity and receive consultation.
Image endorsement
Be a lovely and warm-hearted mascot, take cartoon modeling as the image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon modeling.
Shop layout
The sweet shop is clean and bright, with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Food handbook
Make a sweet, healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festival activities
In the Western New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day, open-air theme activities are organized on campus or outside the store to enhance consumers' impression of warm-hearted products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with sweet cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Der Wunschbaum
There are two wishing trees in the shop, and consumers can get a wishing card. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and select the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.
There are always all kinds of small gifts in the shop, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and when they have three, they can get a 6-inch ice cream cake. Customers can also purchase discount cards. For each 9 yuan, the cardholder can permanently enjoy buying any goods in the store except new products and special prices. 20% discount The quality and flexible promotion methods of Shangcheng have won a stable customer base.
Eight. Financial demand and application
Opening cost
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration
raw material
The above projects will be submitted to professionals for budget evaluation.
Nine. The development of _ _
According to the strength of the enterprise, Xintian took Taizhou College of Nanjing Normal University as the starting point and looked at the markets of five colleges and universities in Taizhou. , and gradually develop to chain stores. Specifically divided into the following three steps:
1, based on _ _ market
Occupy a certain share to fill the gap in the market of Taizhou College of Nanjing Normal University, so as to make the enterprise professional, standardized and develop steadily.
2. Occupy the university market and establish a chain mechanism.
When the corporate image was accepted and began to be loved, chain stores were opened in five colleges and universities in Taizhou according to demand. Learn management experience in practical operation.
3. Go to the _ _ market and open the franchise business.
In Taizhou, the market can be well controlled and run normally. Have certain working capital and regional popularity, have certain market operation system theory and operation experience, and after applying for independent intellectual property rights of products, expand chain stores in Taizhou and open up franchise operations.
How to write a personal business plan encyclopedia 3
I. Market analysis
For a long time, due to the low living standard, domestic residents rarely consume small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 enterprises producing yuba in China, and the domestic sales volume of 200/kloc-0 is expected to be 4 million units, 5.5 million units in 2002 and 7 million units in 2003, with sales exceeding 65.438 billion yuan. Among urban families, the ownership rate of Yuba is less than15% (in 2004), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.
Yuba occupies an absolute advantage in bathroom heating equipment, among which Hangzhou Aopu has an annual sales of 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.
In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.
Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.
We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
(The above data are from Consumer Daily and China Household Electrical Appliances Association)
Second, our goal.
Our goal is to make samples to enter the market in 20__, develop agents at or above 10- 15 level, with sales of more than 2 million, 5 million, 20__ 20 million in 2007, and keep the profit rate at 30%-50%.
Third, the use of funds.
Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;
Various certificates, licenses and trademarks: 50,000 yuan;
Company formation, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;
Rent, utilities and personnel salary (half a year): 1.5 million yuan;
Exhibition, advertising fee: 6,543,800 yuan;
Cost of small batch production (5000 tablets): 200,000-250,000 yuan;
Working capital: 200,000 yuan.
Total: 6,543,800 yuan+0,000 yuan.
Fourth, product cost and profit analysis
In order to save costs and reduce investment risks, early small batch production was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts at the price of 15 yuan. In addition, the total cost of product packaging, wiring screws and freight is below that of 40 yuan.
The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.
(The above data are the spare parts dealers under investigation, which may float downwards. )
Verb (abbreviation of verb) sales prospect
At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.
Intransitive verb cooperation plan
This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.
Seven, raw material supply plan
Can be produced outside, no special requirements.
How to write a complete book about personal business plan 4
Project name: Three-dimensional polyculture of fish, ducks and chickens
Project location: _ _ Village
Total investment: 654.38 million yuan.
I. Background of Project Construction
Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.
Second, the project economic and social necessity evaluation
Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low yield of planting industry and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.
People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.
Third, the market demand analysis and forecast
Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.
Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.
Four. Content and scale of project construction
1, scale
The total water area of the farm is about 23 mu, and the mountainous area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 native chickens.
2. Specific construction contents
(1) Farm reconstruction
The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.
(2) Construction of feeding shed
Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with the first-phase investment of 6,543,800 yuan+0.5 million yuan.
(3) Other expenses
Forage planting fee is 2,000 yuan, chicken and duck fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, conservation site rental fee is 3,000 yuan/year, and daily expenditure is 1000 yuan, totaling 75,000 yuan.
Total initial investment: more than 654.38 million yuan.
Verb (abbreviation of verb) project investment benefit analysis
The income of each duck is 5 yuan. According to the survival rate of 85%, it is estimated that the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.
Every chicken goes to 7.5 yuan. According to the survival rate of 85%, the income of each batch of chickens is 6200 yuan, and the income of two batches of chickens is 1.24 million yuan.
It is estimated that the income from fish farming is 30 thousand yuan.
Estimated total income: 53,000 yuan.
Sources of funds for intransitive verbs
The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.
To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.
How to write a complete book about personal business plan 5
Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" business spirit, "harmony is precious, strict self-discipline" business philosophy, serving the public and giving back to society.
I. Services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.
Second, the market competition analysis
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of _ billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and 37.2% have primary school education. There are _ college students per 10,000 population, with an average education level of _ years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1, the cost is low, the teachers hired are all college students, and the teaching cost is low;
2. The company has a perfect training and assessment system, and the course quality is guaranteed;
3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.
Third, marketing.
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Four. Description of capital contribution
The registered capital of the company is planned to be RMB 10,000, of which each founder will raise RMB 10,000 to ensure the management of the company by the team.
Verb (abbreviation for verb) Return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Risk analysis of intransitive verbs
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Seven. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.
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