This persistent man was born in a medical family. His grandfather, Feng Yunsheng, and his father, Feng Zhifang, are senior pharmacists of Hu Qingyutang, a well-known Chinese medicine brand. He himself was an apprentice of 14 years old. Five months later, Hangzhou was liberated, and he became the "last apprentice" of Hu Qingyutang. For him, the three-year long apprenticeship is undoubtedly a purgatory. However, Feng Gensheng absorbed enough medical nutrients during this period, which laid a solid foundation for his future fame in the field of Chinese medicine.
1 972 July1day is a very important day for Feng Gensheng. On this day, he started the most important career of youth treasure in his life. At that time, he was just 38 years old. Under the Taoyuan Ridge in Hangzhou, the Second Chinese Medicine Factory, which was upgraded from Hu Qingyutang's rubber workshop, is showing desolation and simplicity in front of his new director. But Feng Gensheng caught a glimpse of a magnificent Chinese medicine city.
Today, the youth treasure he leads is no longer a Chinese medicine workshop with only 370,000 yuan at the beginning. In the following 30 years of continuous development, Feng Gensheng led Youth Bao to set foot in many fields, such as home appliances, clothing, real estate, communication, finance, tourism and so on. Its asset scale has expanded by more than 4000 times compared with the original one! By 20 13, Qingnianbao has become a comprehensive enterprise group with more than 30 wholly-owned, joint-venture and shareholding enterprises, with total assets of 654.38+0.5 billion yuan and annual profits and taxes of 360 million yuan, mainly producing traditional Chinese medicine. Wang Zhenguo is a person, a typical successful person who got rich by personal struggle. This Northeastern, who now has nearly one billion personal assets, once had the honor of the first China Top Ten Youth. It is such a person. When he succeeded, he was still infatuated with a person who was 18 years ago. This person is Feng Gensheng. My heartfelt sigh to Feng is: a visionary entrepreneur!
1984, Wang Zhenguo, who was repeatedly excluded, was ordered to investigate the pharmaceutical industry in Hangzhou. Hangzhou Chinese Medicine Factory, as one of the only five Chinese medicine model factories in China, is naturally a study tour. At that time, the comrades in the same trade just inadvertently said: "We are good drillers of Xiao Wang, and we also do some anti-cancer research in our spare time." In this way, Feng Gensheng became interested. He didn't ask about the title and education, only the experimental report of Tianjin. Although it was only an experiment of S 180 tumor spectrum, Feng Gensheng, like Columbus, immediately arranged a car and took Wang Zhenguo around the West Lake. Finally, he proposed to hire Wang to work in the pharmaceutical factory, arrange work for his lover, arrange housing for his family, and promised to arrange separate laboratories for several people. "Bold enough, generous enough", Wang Zhenguo sighed. Although Wang Zhenguo didn't agree in the end, Feng Gensheng left a sentence that he remembered all his life: Even if you don't come and need money, just let me know. We support your research in order to let the whole world know about TCM. In fact, I don't know how many similar things happened to Feng Gensheng. Wang Zhenguo only met once before 18, and now he has no impression of Feng Gensheng. But until now, Feng Gensheng's belief has not changed, that is, for enterprises, the fundamental competition lies in talents.
In today's knowledge economy era, entrepreneurs have such a love for talents, and there is nothing superior. But in the mid-1970s, when intellectuals were "smelly Laojiu", it was undoubtedly an amazing move for an entrepreneur to snare degenerate professionals everywhere. Without extraordinary vision and courage, it is difficult to do this. But wisdom lies in these seemingly outrageous behaviors: after successfully recruiting many medical professionals (such as Li and Dai Peixing), when asked if he was afraid to take such risks, Feng Gensheng said, "Yes, of course he was. But on second thought, after this village, there is no such store. When "Laojiu" has a good reputation and the situation is good, which golden phoenix is willing to settle down with the conditions of Hangzhou No.2 Chinese Medicine Factory? To tell you the truth, don't tell me this. In the old society, it was said that it was difficult to get rich. I am also making a fortune, making a fortune for our socialism. "
In fact, Feng Gensheng's view of talents is more forward-looking. At that time, he recruited not only medical professionals, but also professionals who seemed to have nothing to do with youth, such as machinery, chemical industry and architecture. Later, it was proved that it was this three-dimensional talent structure that effectively promoted the take-off of enterprises. "Crazy Businessman" is a title given to Feng Gensheng by the Hong Kong media. Although exaggerated, Feng Gensheng's legendary life experience is worthy of the name.
Feng Gensheng was angry at least seven times. The first time was 1978. Although Qingchunbao Anti-aging Tablet has passed the pharmacological test, due to the obstruction of relevant departments, it is still unable to obtain the production approval. Before breaking the ice, Feng Gensheng decided to put the drug into production first for fear of missing the best opportunity to go on the market. This is undoubtedly a bold decision. To put it bluntly, after making this decision, Feng Gensheng and Youth Bao are both hanging by a thread. Fortunately, with the support of a group of old experts from the State Administration of Medicine and the intervention of a national leader, this matter finally turned around.
The second time was 1984. Feng Gensheng challenged the old system. Before the factory director responsibility system was implemented nationwide, the appointment system for cadres was piloted nationwide, and the labor contract system was implemented for all employees in the factory. Take the lead in breaking the "iron rice bowl", "iron chair" and "iron salary". At the same time, it broke the traditional supply and marketing mode of pharmaceutical enterprises, solved the difficulties of secondary stations by its own efforts and established its own complete supply and marketing team.
The third time was at 199 1. Facing all kinds of exams for directors of state-owned enterprises, Feng Gensheng took the lead in "striking exams", which caused an uproar. Finally, with the help of powerful media such as People's Daily, a big discussion on "loosening enterprises" was launched nationwide.
The fourth time was 1992, and the youth treasure was trapped in the mechanism and developed slowly. In order to establish a good mechanism, Feng Gensheng and Thailand Zhengda Group set up a joint venture company, with foreign holding. However, unlike most joint ventures at that time, Feng Gensheng took a new approach, adopting the maternity protection law, retaining the brand, reassessing the total assets, and only making joint ventures with the other party. This move is not only conducive to the preservation and appreciation of state-owned assets, but also wins opportunities for the development of enterprises.
The fifth time was 1996. When Hu Qingyutang was on the verge of bankruptcy and was in debt of nearly 100 million yuan, Feng Gensheng did not watch the golden signboard close down, but resolutely took over. The son's annexation of Laozi was a beautiful talk for a while.
The sixth time was 1998, and the Youth Daily was restructured to realize "workers have their shares". As a management, Feng Gensheng must hold 2% of the shares, which translates into RMB 3 million. But Feng Gensheng's income simply can't afford it, which has caused the famous "Feng Gensheng problem". In order to succeed in the restructuring, Feng Gensheng gritted his teeth and borrowed 2.7 million yuan from the bank, which, together with 300,000 family savings, enabled the restructuring to proceed smoothly.
The seventh time was in 2000, when Feng Gensheng became the first person to eat crabs again. How big is the contribution of entrepreneurs? What is the value? Feng Gensheng needs to be "quantified". Zhejiang Zhejing Assets Appraisal Firm finally made an appraisal: Feng Gensheng contributed 280 million RMB, and its profit contribution was 65.438+0.2 billion RMB. The comprehensive contribution rate of management factors to the benefit is between 654.38+05% and 20%, and it is 654.38+08% at present.
As an entrepreneur, Feng Gensheng's wild personality always attracts the attention of the world, but at the same time, it also makes him encounter all kinds of troubles. In his life, he has faced many thrilling moments like walking a tightrope, but he has no regrets. He said: people breathe in one breath. Without this arrogance, Feng Gensheng would not be Feng Gensheng. Feng Gensheng has two words: First, a good entrepreneur should understand politics; First of all, there is politics in management. Feng believes that the success of Youth Daily has a lot to do with his sensitivity. Looking at the development track of Youth Treasure, we can find that every time it faces development opportunities, it is actually related to a certain situation: before 1978, the development of enterprises was not fast, and the national investment distribution was not the turn of Youth Treasure at all. However, as soon as the Third Plenary Session of the Eleventh Central Committee opened at the end of 1978, emancipating the mind and taking economic construction as the center became the main theme of social development. Feng Gensheng ". For example, in 1984, the central government decided to take state-owned enterprises as the breakthrough point of urban reform, so Feng Gensheng sought "change" in silence, took the lead in breaking the "three railways" of state-owned enterprises, and implemented a full-time labor contract system. Similarly, when "distribution according to work and distribution according to production factors" was put forward in the report of the 15th National Congress of the Communist Party of China, Feng Gensheng responded by trying out the employee stock ownership reform in the whole factory.
"Many state-owned enterprises are not sensitive enough to the situation. In fact, the central spirit has told you how to keep up with the development of the situation. It's wrong to miss it. Yes. " Feng Gensheng said. Another point that many people have overlooked is Feng Gensheng's sensitivity and his deep friendship with some department cadres. Li Dexin, former secretary of the Hangzhou Municipal Party Committee, often exchanged views with Feng Gensheng during his work. At many critical moments, it was they who endured many storms for Feng Gensheng. In Feng Gensheng's life dictionary, giving up bullying occupies a very important position. He said in public more than once that abstinence from deceit is his "Bible". He believes that abstinence from bullying is a kind of morality and honesty, which is the same for being a man and doing business. In order to avoid being bullied, you must not be selfish. Lingyin Temple has a couplet called "A person becomes a Buddha with selfless heart", which makes sense.
Feng's life can be described as magnificent, and his courage can be earth-shattering and make people cry, but such people are so timid and selfish. Feng Gensheng has one thing: "The greater the courage, the better; The less daring, the better. " It is hard for ordinary people to imagine that Feng Gensheng, an entrepreneur who was famous all over the country in the 1970s, lived in a house with only 69 square meters before 1999. Why? Because he gave all the opportunities for housing distribution to others.
Entrepreneurs cherish their reputations, and Feng Gensheng is no exception. But he even gave up the selfishness of "cherishing his reputation" in the face of the career of traditional Chinese medicine that he struggled for all his life. 1996, when he learned that Hu Qingyutang was terminally ill, he did not hesitate to take action. To tell the truth, the merger of Hu Qingyutang is not without risks. The market economy is ruthless, and killings happen every day. Maybe Feng Gensheng will lose his reputation. But he said, "I know the risk is great, but if Hu Qingyutang is not saved, it will lose the face of China's national pharmaceutical industry. He claimed to be the king of medicine in the south of the Yangtze River, but ended up behind closed doors. Outsiders will laugh at this. How can you sleep and eat? I can't use any words to describe my feelings about the pharmaceutical industry in China. I am desperate for this feeling. I don't care about my reputation. " Feng Gensheng called "selflessness" "protecting the heart". Feng is well aware of his unruly personality. As a pioneer in the reform of state-owned enterprises, he is easily envied by the East. It is very important to protect your heart before being hit, that is, don't have any selfishness. The so-called no desire is just. Only in this way can he fly fast, fly high and fly out of the hunter's range.
Feng Gensheng has always had an exhortation: Do things seriously and behave yourself. It is this simple and plain vernacular that has benefited Feng Gensheng's life. According to a statistical data, among the first batch of 20 entrepreneurs in China selected by 1987, as of 20 13, only Feng Gensheng and Hai Wang of Shandong Shuangxing Footwear Industry were still in their posts. It can be said that the entrepreneur's experience in Feng Gensheng is perfect. But Feng Gensheng, who is close to perfection, is not without complaints. Feng is still a little bitter that he didn't have any substantive expression about holding 3 million shares at the beginning. Feng Gensheng lamented: After 28 years as a business operator, he made such a great contribution, but he didn't reward a penny. At last, he only said one sentence: The development of Feng Gensheng No.2 Chinese Medicine Factory really contributed.
Feng Gensheng was upset, not for what he wanted. If so, he won't refuse when the Malaysian boss asks him to be a "foreign boss" and has a million dollars to settle down. He is unfair, not for himself, but because the value of entrepreneurs is too neglected. This is why Feng Gensheng finally wants to evaluate his own value.
Feng Gensheng believes that excellent entrepreneurs are one of the scarcest human resources in China at this stage, but the incentive mechanism for managers in most state-owned enterprises in China has not been perfected. There are many entrepreneurs at present. The driving force of his career depends on his personal accomplishment and strong sense of professionalism and responsibility, but this is far from enough.
Feng Gensheng is most satisfied with three things now. First, the pace of enterprise development is very fast, and profits are increasing every year. According to this trend, his bank loan will be paid off in less than one year; Second, Feng He, Feng's son, also entered Hu Qingyu Hall, a family of Chinese medicine practitioners, where four generations lived together. Third, Liu Jun and other young backbones are gradually maturing and playing an increasingly important role.
When it comes to the sensitive topic of retirement, Feng Gensheng is also very calm: "If I am in good health, I also have this ability. I may work until I'm 70. In a word, just push the car. "