As an enterprise driven by mission, vision and values, Taifang always adheres to high-end positioning, focuses on kitchen appliances, and does not pursue temporary profits and scale maximization. Instead, we always take users as the center, constantly strengthen the user experience through continuous product innovation, management innovation and cultural innovation, and constantly advance towards the goal of making the home feel better. Looking back on the development of Tai Fang, I once again feel the unique family culture of Tai Fang.

Tai Fang Group was established on 1996. At the beginning of the business, Tai Fang found through investigation that there were 250 range hood manufacturers in China market at that time, but none of them solved the problem of large kitchen fume in China, and foreign brands had not yet come in, so Tai Fang established a three-dimensional positioning: high-end, professional and high-quality positioning, which has continued to this day.

Tai Fang created the first smoke-guiding adsorption technology in the field of kitchen appliances in China, the first one in China, that is, the Rubik's Cube for range hoods. The smoke-guiding adsorption technology is adopted, and the smoke-guiding plate in Kang En is used to fully control the smoke and guide the smoke to be inhaled quickly. Double-wind side suction technology, double suction, magic exhaust of lampblack. The world's first high-efficiency electrostatic range hood: breaking through historical problems and developing the industry's first high-efficiency electrostatic range hood. While achieving the best oil smoke absorption effect, the noise will be reduced to the lowest level of 48dB in the industry, so that you can have your cake and eat it. China's first set of embedded five-piece sets Yin Rui's five series: one-meter ultra-quiet range hood, embedded microwave oven and embedded electric oven, and other original complete sets of designs, which opened the embedded era of kitchen appliances in China.

However, the road to development in Tai Fang is not smooth sailing. From a large number of counterfeit products to the lure of OEM orders from the world's home appliance giants, Tai Fang has always adhered to his dream. Tai Fang has always adhered to the "three noes", no listing, no price war and no cheating.

Brand experts believe that it is precisely because Tai Fang has maintained this posture of surpassing competition for a long time and has not fallen into the Red Sea of price war and marketing war that Tai Fang's brand image has always been fresh, which not only stands out in the field of kitchen appliances, but also becomes a model for China manufacturing enterprises to build high-end brands.

This has made Tai Fang gain great commercial and social value in the development of nearly 20 years, and what is more valuable is the recognition and trust of tens of thousands of home users in Qian Qian for its products and brands.