How many friends introduce new media, but don't know there are B2B and B2C! Because our company has two businesses, one for enterprises and the other for individual consumers. During the interview today, we asked; "Do you want to choose the B end or the C end?" More than one third of people asked me the difference between B-end and C-end! ! ! Numb, numb! I think it is necessary to share with you the B-side and C-side in the operation of new media. Knowing the consumer groups faced by the enterprise before the interview can help us to join the job smoothly in many excellent interviews! We know B-end and C-end from two aspects. 1. Analyze the difference between terminal B and terminal C in detail. 2. What are the operating channels of B-side and C-side? 1. If you want to engage in new media operation in the future, you will find that there are actually two business models in the post station, one is B2B and the other is B2C. In fact, at present, most new media operations are B2C, and most enterprises are directly facing consumers. B2B is more common in foreign trade. B2B's new media operation: business to business, providing products and services for enterprises or organizations. For example, Garton's bread is supplied to McDonald's for making hamburgers, and there is B2B between Garton and McDonald's. (ps: Jiadun bread is more common in Guangdong, and the skin of McDonald's hamburger is supplied by their family) B2C's new media operation: business to individual, providing products and services for individual consumers. For example, we buy Garton's bread on the shelves of shopping malls, and our relationship with Garton is called B2C. 2. What are the B-side channels of B-side and C-side operating channels: 1. For example, official website still uses Garton and McDonald's as examples. McDonald's wants to find a long-term cooperative hamburger bread supplier. Besides browsing the PPT of bread introduction, I will definitely search their official website. 2. Exhibitions All kinds of exhibitions we often see, such as large-scale high-tech fairs and exposition enterprises, will display their most advanced products, most of which are displayed to their dealers. Tutui often sees some people who come to visit and go to other companies to promote their products. This is a way of pushing the earth. B2B's operating channels are mostly window dressing or brand work, such as major customers, corporate news, customer evaluation and so on. Compared with the C-end, the channels covered are not so extensive. Channel C: B2C is very common! Our common new media platforms can be the promotion channels of B2C. What can I see in my last note on the new media platform? Oh, all types are shared! 1.Tik Tok Tik Tok promotes products through video, live merchandise and Tik Tok's store promotion. 2. The promotion, good recommendation and product evaluation of Xiaohongshu beauty products are all through the marketing method of Xiaohongshu. 3. Zhihu promoted the brand and products by publishing articles in Zhihu. Common B2C channels include today's headlines, WeChat official account, Baijiahao, Penguin and other new media platforms. In fact, B-end and C-end are still well understood, and when you can remember it after drinking a cup of milk tea! Now most enterprises are C-end, I'm afraid I can't remember. It is good to know! ! I also want to know which dry goods are operated, and you can call them out in the comment area!