Dr. Lin Jingxin is a well-known domestic public relations expert, enterprise crisis management expert, senior marketing expert, news consultant of CETV's "CEO is a doer" column, and the most popular financial columnist of World Manager Network.
Proposer and practitioner of Chinese-style crisis management theory, editor-in-chief of the annual series report of crisis public relations inventory in China, and proposer of China Inspur marketing theory. He is currently a researcher at the Institute of Public Communication of Sun Yat-sen University, a lecturer in "Crisis Management" at the EDP Center of the School of Management of Sun Yat-sen University, and a course professor at the EPD Center of the Business Administration Center of South China University of Technology. Dr. Lin Jingxin has in-depth research in crisis public relations, news release, marketing communication, etc. He has been hired as a crisis management consultant by many government agencies and well-known enterprises, and provided senior management training and crisis public relations consultation for many Fortune 500 enterprises. The course "Crisis Management" taught by him was rated as "the most popular management school course for students" for two consecutive years.
Its best-selling monograph on crisis public relations management and marketing communication is deeply loved and respected by readers, and its masterpiece "Network Crisis Management: Enterprise Crisis Solution in the WEB2.0 Era" won the best-selling crisis management book of Dangdang in 2009.