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From unlimited investment to downsizing, what happened to the pre-cooked dishes in the fun shop?
Knowing the family history of Luo Min, CEO of Fun Store, we can clearly know that the operation of Fun Store is not smooth, on the one hand, because it used to focus on campus loan projects and was criticized by consumers. On the other hand, its model also adopts the way of capital promotion, which makes it difficult to accumulate people's recognition and consumption consciousness.

For the pre-made vegetable projects, it not only covers a wide range, but also has very rich requirements for the investigation and promotion of offline goods. Although the fun shop announced a high-profile investment in this project, its founder did not have the working experience and factory management ability in the catering industry, which was not optimistic at the beginning of its business.

The CEO of the fun shop has invested in campus loan projects.

Although the entrepreneurial experience of Luo Min, CEO of Fun Shop, is really inspiring, as long as the relevant people who have experienced the campus loan project know, this kind of financial project on the edge of the law has helped these entrepreneurs get the first bucket of gold, but it has also caused many college students to self-harm or even die because they are unable to repay too many loans. This relatively bad negative impact has led many people to boycott other projects of such entrepreneurs.

In the face of prefabricated vegetable projects, capital promotion is adopted instead of industrial integration.

What's more noteworthy is that Luo Min still uses the old-fashioned way of playing in the appetizer project, that is, quickly laying promotional advertisements through capital in order to quickly occupy the market, and then laying relevant product channels behind it. However, as the standard of pre-cooked dishes has been determined in Shandong, the pre-cooked dishes themselves need more catering management experience of factory managers and managers, which limits Luo Min's goal of quickly establishing market share.

In today's market prospect, consumers pay more attention to the quality and quality of goods.

In today's market prospect, the economic slowdown makes consumers pay more attention to the quality and cost performance of goods. Although prefabricated dishes have a very broad market prospect, they pay more attention to step-by-step industrial cultivation and accumulation to create products recognized and liked by the public. In this respect, Luo Min is obviously unqualified.