The development history of Haier 2 1 year is a history of independent innovation of enterprises. From "famous brand strategy" to "Haier internationalization" and then to realize "internationalized Haier". With the fierce competition in domestic and international markets, Haier put forward a new market chain model of "one person, one person".
The so-called "integration of people and orders" means that every employee directly faces the "order" and the market, so that people and the market can be integrated. In this "fight by yourself" atmosphere, it embodies "every man is responsible for the rise and fall of the enterprise", and integrates the sense of responsibility and urgency of employees into Haier's combat effectiveness and competitiveness.
The so-called "integration of people and orders" means that every employee directly faces the "order" and the market, so that people and the market can be integrated. In this "fight by yourself" atmosphere, it embodies "every man is responsible for the rise and fall of the enterprise", and integrates the sense of responsibility and urgency of employees into Haier's combat effectiveness and competitiveness.
This innovation in management is also an independent innovation in technology, and being close to the market and responding quickly is an important guarantee. The integration of people and individuals requires Haier's technological innovation to keep an eye on the market. Haier has a large industrial park in Pakistan, mainly for Pakistan and South Asia. Haier survey found that there are almost 12 people in a family in Pakistan, and all adult men wear white robes, so a washing machine was created that can wash 12 kilograms of clothes. It doesn't matter if you put multiple sets of big robes in it. Haier found that holidays are sacred in the life of Europeans. Haier's Italian factory has innovated a "holiday refrigerator", which can ensure that the freezing room operates as usual during people's holidays and the refrigerating room is controlled at the lowest power consumption. The anti-electricity function of water heaters is a very big problem in China and developing countries. The ground wire is often charged, so Haier invented the technology of "anti-electricity wall", which is expected to become an international standard.
Haier Development Zone Industrial Park is located in Qingdao Economic Development Zone. In this interview, the reporter found that the researchers here have a new name: "Model Manager". As a developer, on the surface, the name is different, but in essence, the working state of people has changed qualitatively.
The "person" here refers to the person with boss consciousness and independent innovation consciousness. "In Haier, every employee is instilled with the concept of' you are the owner of the enterprise', and the enterprise also gives them many opportunities to make their efforts recognized by everyone." Zhang Ruimin said that the quality of people is positively related to the quality of orders. "One person, one person" is the whole process, and everyone in any process must create the first in their own market.
Lu is the head of the washing machine department of Haier Group, and his title is model manager. He said: "It turned out to be a project system. I allocated the development fee, and I developed whatever the leader asked me to develop. I don't care whether the product can be sold or not. But since I became a model manager, I should not only understand how the products I developed can be produced quickly, but also consider how to sell more, sell faster and sell more expensive, and make more money for the enterprise, because all my income is linked to profits. " He said that the model manager gave him a broader space for innovation. When developing products, he not only has the power to control all Haier's own resources, but also can find suitable supporting technologies and resources on a global scale. Their research and development of frequency conversion A8 environmental protection dual-power washing machine without washing powder increased sales by 200% last year.
Now in Haier, employees who have the ability to develop new products can compete for model managers. Once you become a model manager, you must be responsible for the "birth, death and family" of your products. This innovative mechanism has enabled Haier to emerge a number of industry-leading products, with an average of 2.5 patents filed every day and an average of 1.5 new products born every day.
Haier's "one person, one person" is also inseparable from informationization. Yang Mianmian, president of Haier, said: "Because the world is flat, the Internet has changed the pattern of information asymmetry, and Haier has also flattened the organizational structure of the enterprise, making every employee a parallel terminal. How can all parallel terminals win? " ? Haier uses the mode of "one person and one person in one" to promote it. "Under the information management mode of" one person, one order ",every order of Haier can be traded with customers in cash. The customer code, order code and personnel code of each order information are "trinity" from beginning to end, which effectively avoids the two major problems of inventory and accounts receivable faced by the business community at present and ensures the benign and sustainable development of the enterprise.
Every product from the production to the end user, every link should be well budgeted, and the logistics cost and storage cost will be greatly reduced. This is the "zero inventory" goal that Haier has been pursuing, and for this goal, Haier's "T model" has achieved remarkable results. The reporter saw in the material area of Haier Refrigerator Division that there were many empty shelves for storing materials. Yang Jun, manager of the order center, said that in the past, the shelves were always full of materials, and sometimes production stopped because there was no place to pile them up. Many materials must be delivered on the day of production (that is, T day); At present, the Group is carrying out the "T mode", which requires that the materials of the order "T- 1" (that is, the day before production) must be prepared on site. At first, I felt that the shelves were definitely "not enough". However, after investigation, Yang Jun found that there were "T-2" and "T-7" materials on the shelves, which occupied a lot of space. After clearing these temporarily useless materials, the shelves are not only "enough" but also surplus.
Why do shelves or those shelves change from "less" to "more"? Because it eliminates the "invalid inventory" that is worthless to the next day's production, saves space and reduces the storage cost-this is one of the most direct benefits brought by "T mode". Wang Feng, director of Haier's foreign exchange department, told the reporter that Haier took the road of "zero inventory", and began to implement business process reengineering with the market chain as the link from 1998, and promoted the movement of logistics and capital flow with the order information flow as the center, thus accelerating the realization of the "three zeros" goal of zero distance from users, zero inventory of products and zero operating cost.
Liu Yunhua, the last inspector of Haier washing machine, is the last level in the product line and the most important node in the "T mode". The reporter stood by and watched her inspect one product after another, just like a craftsman inspecting a work of art: the operation details were meticulous and more than a dozen inspection operations were accurate. Even if others are watching, she is not disturbed at all. Her test standard is: I want to buy this washing machine myself.
Approaching any production line of Haier, you can feel the impact of music melody-accurate sense of rhythm, and everyone completes the target operation according to their own target process in their posts. This is Haier, and this is the "Haier model".
Haier T-type: "One person, one person in one"