360 mobile phones did not meet the development expectations and became the burden of 360 Group.

On April 9, 20 16, Zhou sent an internal letter to 360 mobile phone employees, saying that after a series of equity adjustments, the 360 mobile phone team has bid farewell to the turmoil and is on the right track, and will strive to go public within three years.

Then, after three years of development, although the 360 has achieved profitability, it is basically outside the top 10 in the domestic market, with an annual sales volume of only 5 million units. However, the Matthew effect in China mobile phone market is becoming more and more obvious, and the brand concentration is increasing day by day. It is difficult for 360 mobile phones to make a big breakthrough in sales. A business that is difficult to develop cannot become the profit growth point of 360 Group, which may be a burden for 360.

360 and hammer executives belong to Huawei's glory department.

Li Kaixin, president of 360 mobile phone, was vice president of Huawei Glory Sales before joining 360 mobile phone. In the Hammer Technology team, CEO Peng Jinzhou and Vice President Wu Dezhou both served as senior executives of Huawei's Glory Division. Li Kaixin, Peng Jinzhou and Wu De Zhou belong to Huawei's glory departments and share the same roots in values and culture. I believe they are also familiar working partners. After the combination of 360 mobile phone and hammer technology, it will be even more powerful in the future development.

2065438+On February 28th, 2008, 360 returned to the backdoor listing in China, and the mobile phone was not among the listed assets.

2016,360 completed privatization and delisting. After that, the spin-off plan initiated by 360 temporarily divested the financial, desktop, mobile phone business and health, leaving the main businesses such as search and security to seek backdoor listing: since 360' s mobile phone business loses hundreds of millions every year, divesting the main company can better protect the interests of investors. In other words, the mobile phone business is not included in the listed assets of 360.

The combination of 360 mobile phone and hammer technology will produce the effect of 1+ 1 > 2.

The product line, R&D team and sales volume of 360 mobile phones have stabilized and reached the level of profitability. Zhou gradually separated from the mobile phone business, leaving the 360 mobile phone team without a core figure who can bring their own traffic and build a brand. Neither popularity nor brand building can replace Zhou, and Luo Yonghao can just make up for this weakness of 360.