Since the university, the founders, Mr. Wang Chen and Ms. Jiang Shajun, have been full-fledged design enthusiasts. When they were students, they won the design gold medal of the student group, won many awards and honors, laid a solid foundation during their internship and work, and their persistent spirit of exploring design. A year after graduation, they founded the "positive and negative design".

From the design and supervision of the first independent project to the attention and manuscripts of influential media, magazines and international networks, it is different from other designers. The difference is that they rarely appear in the public's field of vision, and more are works with positive and negative designs. Most people want to know more about this team, just because of the work. This state is also the initial heart of the founder. In the past two years, positive and negative design has been thinking about the dialectics of design and life on the design road.