Mainly for chain business, chain catering and other service enterprises, they are engaged in store management, commodity procurement, distribution management, store development, market analysis, promotion planning and other work in front-line management positions of stores, distribution centers or relevant functional departments of chain headquarters.
Professional ability:
1, with the ability to learn new knowledge and skills and the ability to innovate and start a business.
2. Good language expression and copywriting skills.
3. Have good interpersonal communication, teamwork, organization and coordination skills.
4. Have the ability of store operation and management such as commodity promotion, commodity display, commodity classification, commodity maintenance and market analysis.
Brief introduction of chain operation specialty:
Chain operation is a specialized course in colleges and universities, which belongs to business administration. Core courses include chain store development and design, chain store commodity procurement management, chain store operation management, chain store warehousing and distribution, franchise management, chain store information management, etc.
This major cultivates all-round development of morality, intelligence, physique and aesthetics, has good professional ethics and humanistic quality, grasps the basic theory and professional knowledge of chain operation, is familiar with the business process of chain enterprises and the development trend of chain-related industries, has good general abilities such as self-study, psychological adjustment, language communication, teamwork and professional core abilities such as market analysis, store development, store operation management and commodity procurement, and is engaged in store operation management, commodity procurement, market analysis and promotion.