1, inheritance and innovation
When people come into contact with a new thing, they will use their existing experience to recognize it. It's hard to understand if you stay away from their past experiences. For example, when I meet a foreign friend of the Monkey King in China for the first time, I will only feel that this is a strange-looking role; If it is different from their past experience, there will be deviations. For example, friends in the south can hardly imagine the feeling of being in an ice and snow environment for a long time; If it is contrary to their past experience, it will even cause resistance. For example, thumbs-up can be interpreted as the opposite meaning in different regions.
The ice pier uses the panda, a visual symbol that people all over the world are familiar with and have a consistent understanding of, which is easier to identify and understand. At the same time, the innovative blessing from "sugar gourd" to "ice and snow spacesuit" has given pandas a new meaning, positive and clear association, stronger memory, and the cultural spirit of "rock sugar covers everything" has aroused resonance and even surprises. At first, sugar-coated haws stood out because of their cultural traditions and attitude towards life, completely jumping out of the traditional thinking framework and establishing a brand-new intimate relationship between mascots and people.
Great changes in the past few hundred years have also given us an opportunity to re-examine the inheritance and innovation of China.
2. Divergence and convergence
Divergent thinking is responsible for jumping and full exploration, while convergent thinking is responsible for deduction and deep concise, which is a particularly commonly used and complementary and efficient creative thinking mode. Excellent creation is to fully embrace uncertainty, and it is a truly weighty inspiration after in-depth research and thinking. That's what Jobs said: "Say no to 1000 things". The quantity and quality of divergent thinking directly determine the possibility of reaching the optimal solution. On this basis, convergent thinking can exert greater energy. Today, when people are more trained in convergent deductive thinking, it is even more critical to carry out divergent thinking with high quality, high efficiency and low cost.
The ice mound comes from the fusion of pandas and sugar-coated haws, and comes from the divergent exploration of the global 58 16 design draft. These high-quality, large-scale explorations have laid a solid foundation for subsequent polymerization and deduction, indicating both feasible and infeasible directions.
You can't have such an exaggerated attempt in your daily life and work, but with divergent and convergent ideas, you can always find appropriate methods, such as brainstorming with words, sorting out ideas with mind maps, and doing reference research with online search, so as to explore more and get more and better results.
3. Trial defense and cross-border
Deliberative thinking needs all-round thinking, exploration and deduction, and cross-border collision itself provides strong support for this. If there is no cross-border ability, not only can you not really think in all directions, as Einstein said, "You can't solve these problems with the thinking when you create problems."
In the process of Bingdun's creation, in addition to the creative team of Guangzhou Academy of Fine Arts, there are experts from the Winter Olympics Organizing Committee, including 12 expert judges from art, culture, science and technology and business. At the beginning of the solicitation, during the network investigation and design process, there were many youth exchanges. The team of Tsinghua Computer Department put forward their own opinions and suggestions from their respective professional fields and experience backgrounds, which formed a full trial and debate.
In daily life and work, you may not have a strong cross-border team, but like six thinking hats, switching from different angles to speculate and finding different people to discuss can often bring you unexpected gains.
4. Multiple creativity
Everyone's specialties and hobbies are different, and creativity has no unique ingredients. Art design, cultural creation, scientific research and development, business services, sports and creative life can and need to build matching creativity no matter which field they develop in. On the basis of studying the theories and models of creativity at home and abroad, the mode of creativity education and the evaluation method of creativity, I explored with the teams of Tsinghua University, Beijing Normal University, China Communication University and Apeiron Creative Park, and put forward a multifaceted model of Apeiron's creativity, including the following aspects:
Curiosity &; Exploration): Take the initiative to learn new things, or discover new information from familiar things and explore in multiple dimensions.
Knowability: Have relatively rich knowledge in breadth and depth, and have the will and ability to acquire more knowledge.
Logical speculation (logic &; Critical thinking): use logical thinking and critical thinking to distinguish reasoning, find answers and build ideas.
Creative production: the ability to turn ideas into reality, the ability to make things by hand, and the judgment of artistic beauty.
Communication &; Collaboration): Willing to communicate with others, and able to obtain information and establish collaboration through effective communication.
Dedication &; Perseverance): I can devote myself to a task, or I can persevere to achieve a goal.
Vigor: Have a healthy and energetic physical foundation to cultivate and develop creativity, and be good at developing one's own physical characteristics.
In the process of creating Ice Shield, the creative team living in the south is full of curious exploration. Teacher Liu Yunping accidentally discovered that candied haws were candidates for mascots when her daughter asked for a gift from Beijing. The creative team unites experts from all walks of life to conduct knowledgeable and well-informed exploration; Teacher Lin Cunzhen of the Winter Olympic Organizing Committee found the possibility of combining ice piers with snow melting through logical thinking. With the full communication and cooperation of all parties, the ingenious creative team finally brought the ice pier to everyone with persistent perseverance and vitality!
I wish you find your own way, develop multiple ideas and make excellent creations like "Ice Shield"!