What are industry keywords?
Industry keywords refer to all keywords contained in the industry. Classified management according to attention can be divided into keyword fever, general keywords and minority keywords; According to different lengths, it can be divided into short-tailed keywords and long-tailed keywords. In other words, industry keywords are a generic term, and all words related to this industry belong to industry keywords.
Explore the meaning of industry keywords
Mining industry keywords on the website not only makes the content of the website richer and more professional, but also makes it easier for users to find their own information content needs and improve the experience for users. For search engines, rich industry keywords can also get more entries, of course, the necessary condition is that keywords have a good comprehensive ranking in search engines.
How to mine industry keywords
Industry keywords are very rich, especially long tail keywords, including regional words, etc. A correct way is needed to collect and expand these keywords. The following is a little experience of search engine optimization shared by Yin Huafeng.
1. Check the opponent's website. Mainly check those high-quality rival websites, and sort out and collect all the industry keywords of the websites. For example, you can use Baidu crawler or love stand tool to check the amount of thesaurus files on the website and collect them all.
2. Find the remaining points of the industry, that is, explore keywords. Can be expanded with roots. At present, there are many rich keyword expansion tools. See Baidu reptile, 0056, etc. Take the long tail word mining of Baidu crawler as an example, type "search engine optimization" and dig out a large number of related keywords such as "search engine optimization, website search engine optimization, search engine optimization network promotion company".
3. Self-extension. This is mainly related to the needs of network promotion, setting up user evaluation words, regional words, interactive question and answer words and so on for the website. For a website, it is essential to carry out online marketing and firmly establish its own brand, so it is also necessary to optimize this part of keywords. This word is different from the above two unearthed words. Generally, these words have no exponential value and belong to the long tail keyword level. This word is often used for inference. In fact, this word can also be optimized and appropriately expanded.
How to optimize industry keywords
After keyword expansion, it needs to be optimized and improved continuously. How to optimize these industry keywords to the homepage of search engines is the staff's goal, so there must be good search engine optimization countermeasures. According to the search volume of keywords, analyze the difficulty of optimization, and then sort out the reasonable layout from the difficulty of keywords, which is divided into the following two types.
First, industry keywords as channel page optimization
When the keyword index value is relatively large, words can be arranged reasonably in the channel, and a large number of high-quality Baidu Baijia can help the staff get the target keyword ranking.
Second, industry keywords as article page optimization
If the keyword index value is lower than normal or there is no index value, the staff can write high-quality articles. For example, the optimization keyword "what is search engine optimization", the staff can sort out the articles and explain the meaning of search engine optimization layer by layer, what it is, what it does, how to do it well and other details. If you can't write, you can refer to your opponent's content and express it orally. This is a high-quality article, which is good for keyword ranking.
Conclusion: Industry keywords need to be continuously collected and sorted out. It is suggested that novice staff establish a text document to take notes, sort out the excavated industry keywords through advanced classification management, separate those with index values from those without index values, and put related keywords together. Then, these keywords can be reasonably laid out in the website, and the low index keywords can be continuously improved in the early stage. With the improvement of the website's weight, new industry keywords are constantly added, so that the website can not only get a good experience, but also rank the keywords.