On Monday, Yahoo appointed Marissa Mayer, Google's vice president, as CEO. As soon as the news came out, people from all walks of life flocked. This is not only closely related to Meyer's influence in the industry, but also stems from people's concerns about Yahoo's future. Soon, the question boils down to one point: Is Meyer the ideal candidate for Yahoo? In view of Meyer's rich working experience in Google, strong leadership and determination to meet the temperament of a CEO, Big Multimedia showed a positive attitude towards Meyer as CEO of Yahoo. Steven Levy, the author of Connect, pointed out in an article that Mayer is an ideal candidate for Yahoo CEO not only because of her outstanding ability in product development, but also because of her energy, Excellence and super determination. Even in her thirties, Meyer is more energetic than a newcomer ten years younger than her. Kai-fu Lee once held a party of about 25 people in Beijing. Most of the participants are the future leaders of Google, and Meyer, then a Google executive, is among them. When it was late at night after the party and most people were sleepy, she stood up and called on people to go to the teahouse with Kai-fu Lee. Levy said that what impressed Mayer most was "a judgment that relied on her own intelligence to make priorities quickly." She can calculate data in her head and make decisions quickly and boldly. Therefore, on the balance of the company's business, she should not be shaken like previous CEOs. In addition, Meyer's advantage in product innovation may help Yahoo revive those stagnant products, such as Flickr and Yahoo Mail, which may become new business growth points. Of course, there are not a few people who hold a negative attitude. Before taking office, Meyer said that he would accelerate innovation in vertical areas, including news such as finance and sports, and improve e-mail, search and mobile services. People who hold negative views have grasped this point. They believe that although Yahoo needs to develop in the direction of product innovation, media-based display advertising is the bulk of the company's profits, and the search business is also deteriorating. Meyer, who comes from the technology industry and pays attention to products, is not suitable for Yahoo, which is still a media company in essence. Mike Walrath, former manager of Doubleclick and former CEO of digital advertising company Right Media (sold to Yahoo in 2007), believes that media has nothing to do with technology, so the way technicians deal with problems may not be the best solution. For example, Meyer's "Ten Blue Links" tested more than 40 colors. This kind of paranoia is obviously not the way of the media. Therefore, he prefers Ross Levin Thorne, who is good at media management, to manage the company. "What Yahoo needs is a person with a strategic vision, not a product engineer. Yahoo's basic problem is that they contain too many scattered products, but there is no clear connection. Meyer's background is product development, not company strategy, and he doesn't understand the market and brand positioning.