Community operation is a community that brings people with common interests and needs together through various online application platforms, such as QQ group, WeChat group and Momo group. , and is responsible for managing the community, formulating rules within the group, maintaining the communication environment of the community, organizing group activities, planning activities and so on. Members should have common goals and continuous interaction, and group members should have common group consciousness and norms.

A community is generally composed of a group of people and individuals with values/hobbies/characteristics/culture, and they have a common topic. From this perspective, the environment of the Internet community can not only make people get rid of the fear of one-on-one social interaction, but also communicate with people in a relaxed atmosphere, relieve their inner anxiety and depression and satisfy their sense of existence.

To be a good community, we must first establish effective group rules and choose efficient and responsible group administrators. All communication and activities in the group must be within the scope allowed by the rules, and administrators who do not follow the rules should deal with them in time, otherwise the group will easily deteriorate and lead to dissolution. Secondly, to cultivate a group of opinion leaders, opinion leaders can guide group members to communicate and enliven the atmosphere within the group, so as to realize the official operation purpose of the group.

Community operation also needs to make the community have long-term value, so that users can gain something from it, whether it is spiritual sustenance or knowledge growth. Through mutual communication and learning among community members, the community can continuously output content, make community members sticky, encircle community users, and finally consider transformation.