Dear Mr. Luo, Dear Lawyer Wang, Dear Manager Lei, Dear Partners,
Hello everyone!
First of all, I would like to thank the company for providing this opportunity to show myself and let everyone know me and get to know me. This is an opportunity of "openness, equality, competition and merit"! This competition is an important incentive and challenge for me personally, which will be conducive to the improvement of my personal quality. Whether this competition is successful or not, I will always obey the arrangement of the company and do my job well.
I am competing for the position of marketing director! Next, I will give my competitive speech in three parts.
I. Personal introduction
My name is xxx, and I come from xx province. I was born in xx year of the lunar calendar, and I will be X years old soon. I have a high school education, and now I am the business manager of xx Culture Media Co., Ltd. Since 20xx, I have worked in xx Computer Co., Ltd., xx Enterprise Management Consulting Co., Ltd., xx Express Advertising Branch and xx Network Consulting Co., Ltd., respectively, as deputy director, project manager, business manager and account manager! Mainly responsible for human resource management, team management, market development, customer relationship maintenance and other related work! After nearly 10 years of work, I have done a good job in human resource management, market development, team leadership and customer relationship maintenance. Under the leadership of the company leaders, with the support and cooperation of my colleagues, I have made some achievements and won the praise of the company leaders and colleagues!
Second, post understanding
My competitive position is the marketing director of xx Culture Media Co., Ltd. in xx City! With the development of the company and the change of the market, combined with the actual situation of the company, the company is a service-oriented company focusing on management. It must be based on corporate culture and quality service, develop healthily in a competitive environment that constantly meets customer needs, fully tap customer needs, and do a good job in "marketing" and "sales", that is, do a good job in "marketing" (planning) and "sales" (sales) of the marketing department. Therefore, in the current competitive environment, how to maximize the company's interests and take "people-oriented, customer first" as the driving force is the foundation and key to the survival and development of enterprises.
At the same time, in order to maximize the interests of enterprises, I think it is necessary to formulate planning plans in an orderly and efficient manner according to market conditions, seasonal changes, customer dynamics, advertising company dynamics and other factors, so as to meet the needs of customers to the greatest extent, seize the advertising market, and make every marketer and business person achieve greater achievements and maximize the company's profits! So that enterprises can gain greater advantages in the competition.
I think the purpose of setting up this position is to adapt to the current competitive environment, improve the company's performance, pave the way for the company's development and lay the foundation for the company's rapid development! Mainly realize the following seven points:
1. Implement and organize the formulation of various rules and regulations, business indicators, tasks and personnel management measures to ensure the safe, efficient and stable operation of the marketing department.
2. Strengthen inspection, supervision and personnel capacity development, do a good job in personnel deployment, so that everyone can do their best to effectively improve the company's performance.
3. Conduct business training in a timely, accurate and orderly manner to ensure that employees always improve their comprehensive ability.
4, control the dynamics of team members, always understand the employees' ideas, to ensure the stability of the team.
5. Constantly update the company's products, keep abreast of customer needs, try to get close to customers in the shortest time, and maximize the company's interests.
6. Organize collective activities to enhance the unity, initiative and enthusiasm of the team.
7. Ensure that the system and tasks formulated by the company are effectively implemented and the tasks are fully completed!
The above seven points complement each other. The improvement of the overall level of the whole marketing staff will ensure the active, efficient and stable operation of our company and will also enhance the company's performance.
Three. working face
If I can compete successfully this time, I will do the following work to fulfill my job responsibilities:
1. Assist all departments to improve the company system, improve post execution, and plan, organize, lead, control and manage with high quality.
I think, as the marketing director, I am the sharer of the general manager in the department management. Therefore, I want to put myself in a correct position and strictly do it: actively work without exceeding my authority, assist management, strengthen unity and not disperse. Fully mobilize the enthusiasm of department employees and give play to their intelligence; Strengthen the business technical training of internal staff and improve the technical level of all staff. Strengthen the implementation of various management systems, business processes and management methods, and do a good job in supervision, inspection, guidance and assessment, so that all maintenance work can be implemented.
2, strive to improve themselves, improve work ability.
In my opinion, as a manager, we should set an example, strengthen self-time management, health management, discipline management and performance management, play an exemplary role in front of the team, participate in company activities and serve the public! Only by studying hard, improving one's own ability and practicing deeply can we keep pace with the team and shoulder the heavy responsibility of leadership and management.
3. Innovate methods to solve problems and strengthen team communication and foreign cooperation.
While constantly improving their own level, marketers should also organize more team communication and cooperation to be a wolf team! In addition, more external training courses should be introduced to improve the team's comprehensive ability to ensure the team's active, efficient and stable operation.
4. Strengthen application development, use advanced methods for scientific management, and improve management efficiency.
As a business-oriented service-oriented enterprise, we should make full use of our own resources and industry advantages, and establish an advanced scientific management platform for the enterprise while providing quality services to customers. In the future, we should also strengthen the development of application management, make full use of our resources, carry out scientific management, and improve the management efficiency and level of enterprises.
5. Do a clear division of labor and cooperation, and do everything from one's ability to create maximum profits for the company.
Strictly formulate the responsibilities of the marketing department, list the responsibilities of the marketing department and the business department, do a good job in the division of labor and cooperation between the marketing department and the marketing department, and make everyone responsible for everyone and do their best! Create the biggest achievement for yourself and the biggest profit for the company!
Best, sincerely wish the company: developed career, rolling financial resources, long and long!
My speech is over, thank you!
Speech by Fan, Director of Competitive Sales Dear Leader:
Hello!
In the three years before xx took office, I worked as a salesman in three companies, two joint ventures and 1 private enterprises. My work in the second half of the year is as a customer service staff in the business support department of the supplier. As a director, it is necessary to conform to the decision of the enterprise and is conducive to the market trend. We have not yet reached the ability to dominate the market, although the policy tendency has given us the dividend of oligopoly. Every behavior that does not conform to the market rules will gradually lose the advantages our company has. Let's go back and see if "make up after the price adjustment is in place", "signature of purchase for each return" and "gross profit of purchase must be higher than one point" conform to market rules.
What kind of consciousness should the grassroots have? As a member of the enterprise, we just have different division of labor. I believe that I am the owner of the enterprise, and I am, bearing the responsibility of every post. Fully understand the positive significance of state-owned enterprises, realize the final result of their professional imagination, and enjoy the happiness of work. Therefore, practice is very important. It's no use what I say here. In Chairman Mao's words, you can eat meat and swear when you put down your bowl. Just like I saw some valuable colleagues leave this year, I think making employees happy to work should not be the slogan when competing for employment.
Post advantage, before I came, my friend advised me that the post advantage is to praise yourself and praise yourself desperately. I said yes, I know. Please listen to me. I praise myself desperately. I have worked here for eight and a half years. Get married in the fourth year, have the first daughter in the fifth year, and have the second daughter in the seventh year. This is where all the resources of my life are provided, except that my wife is not a colleague at work. I have my career ideal, and there is a lot of freedom of speech here. So I have no reason to be disloyal.
Learning is very important and learning is also an attitude. During my six months as a customer service specialist, I took the ppt of foreign business as the study object and participated in this ppt competition. This is an airplane. We have policy support and innate resources, but we need two wheels to slide before we can take off. One is law, the other is rules, and the other is trust, trust in the outside world and trust in employees. This is the highest ideal of employment prospects.
My speech is over, thank you!
Speech by competitive sales director Fan Wensan, leaders and colleagues:
Hello everyone!
First of all, I want to talk about my understanding of the position of marketing director of the sales department.
In my opinion, the marketing director is not a symbol of power and honor, but a responsibility. As the planner and implementer of the overall marketing strategy of the sales department, it is necessary to formulate, implement and evaluate the annual marketing plan and objectives of the sales department, plan the market channel expansion plan and complete the company's annual marketing objectives. And be responsible for the team building of account managers, including recruitment and training. At the same time, the marketing director is also the resource integrator of the sales department. He wants to maximize the utility of resources and reduce waste with a rigorous attitude, which is the self-brand that the marketing director must establish and the self-brand that the sales department coordinates the relationship between departments.
Secondly, I think I have four advantages in competing for the position of marketing director.
First, I have a good overall quality.
I am X years old this year, relatively young, graduated from university, with strong acceptance, sensitive to new business, confident, determined and capable of successfully completing all tasks assigned by my superiors under the leadership. Since joining the work, I have actively communicated and coordinated various relationships and created a harmonious atmosphere in the work circle. Because of hard work, I have been affirmed by leaders and colleagues many times.
Second, customer resources and marketing experience are very rich.
I have been working for seven years, starting with the most basic work. These seven years of work have been the fastest growing and most progressive years in my life. When I was the account supervisor of the grain trade center in the sales department, through my unremitting efforts, none of the core customers were removed and transferred. At present, our department has trained six account managers. And organize account managers to explore incremental customers through cooperation with banks, insurance and other channels and methods. In 20xx, the business department added more than 3,000 accounts, among which we cooperated with China Bank xx to explore new markets and added more than 700 accounts.
Third, team awareness can enhance the team's combat effectiveness.
I always believe that the greatest benefit to the team is to lead the team members to make progress together and be willing to share what I know with the team members. At work, I often organize marketers to hold morning meetings, evening parties, weekly meetings and monthly meetings, and establish a "salon" communication platform between customers and customers, customers and employees to keep abreast of work progress, implement various tasks, strengthen employees' learning and communication, and boost work morale.
Fourth, have a good professional ethics.
I have a high sense of professionalism and responsibility, enthusiasm, dedication, honesty and pragmatism. In daily work, in order to solve the problems and obstacles left by individual customers, we often work overtime, regardless of personal gains and losses. Take customer satisfaction as the greatest pursuit. I agree with and strive to practice "being a man before doing things".
Through these years' efforts, I have also made some achievements. In 20xx, the grain trade brokerage team won the first place in the brokerage business assessment of xx management headquarters; Since 20xx, the market share of our department has been rising continuously, ranking first in the company in the market share growth in June from May 438 to February. In 20xx, the sales department ranked second, fourth, second, second and fourth in market share growth from/kloc-0 to May respectively. I have also been rated as an excellent employee by the company for many years. Admittedly, I also have some shortcomings, such as lack of innovation, which makes the method of doing things relatively fixed. In the future, I will strengthen my study, sum up experience from practice and innovate my working methods.
Third, the work concept after employment.
If I can be hired, I will do a good job in the following aspects:
First, straighten the position and recognize the post responsibilities.
I want to straighten my position quickly and clarify my job responsibilities. With the increase of account managers in the sales department, I can refine my position, realize comprehensive service to customers and make detailed account manager training plans. Let the account manager reach the company standard in the shortest time, and make different plans according to the different positions of the account manager during training.
Second, develop account managers through various channels.
I will cross-use various recruitment channels, in addition to the common campus recruitment methods, but also pay attention to the use of social recruitment channels. Make good use of various recruitment websites, job fairs and job advertisements. At the same time, we should also pay attention to tap the potential of the internal talent market of securities companies, stimulate the potential of internal employees, and select outstanding talents through competition.
Third, carefully manage the team and do a good job of internal unity.
In practical work, it is necessary to set a unified and clear goal for the account manager, or let the account manager participate in the formulation of the overall goals and plans of the department, so that employees can regard the corporate goals as personal goals. And strengthen communication within the team, shape the good spirit of our team through communication, keep members away from misunderstanding, doubt, suspicion and hostility, and embrace common goals and common values in communication!
Fourth, innovate methods to revitalize customer assets.
I will analyze the positions of customers who have not moved for a long time, insist on sending all kinds of information, and pay a return visit to those who have recommended good results. Communicate with customers more and strengthen his analytical and operational skills. And by participating in the stock market salon, we choose some customers who often operate but do not lose money, especially warrant customers, to get to know them, exchange experiences and promote the transaction. For those customers who are deeply covered, first change a small part of the shares and let them slowly untie.
Fifth, carry out various activities to promote marketing.
I will organize a series of activities with the Olympic Games as the propaganda background, such as mountaineering, chess and cards, and garden visits. Maintain customers' feelings and establish the company image through marketing activities. Cooperate with Industrial Bank to carry out special marketing activities of Dongxing Bank-Securities Co-branded Card.
Sixth, improve their own quality and adapt to future needs.
I will further strengthen my study and increase my knowledge accumulation from two aspects. First, we should learn professional knowledge, especially economic, marketing, management and other knowledge, and strive to become business experts; The second is to enrich their basic knowledge and provide guarantee for the next step.
Leaders and judges, I sincerely hope that you will give me an opportunity to test the theory with practice. If I am lucky enough to be elected, I will know myself in seeking truth and being pragmatic, shape myself in positive progress, dedicate myself in hard struggle and improve myself in post competition. If I can't compete successfully, I will treat it with a normal heart, and I will support it as long as it is beneficial to the development of the company! And as always, do a good job now, better assist leaders to complete the tasks assigned by the company, and make their own contributions to the development of the company!
My competition speech is over, thank you!
Speech by Fan, Director of Competition and Marketing, leaders, judges and colleagues:
Hello everyone!
I am deeply honored to participate in today's competition for sales executives. I am competing for the position of xx brand sales director in the marketing center of this department. The implementation of fair, just and open competition for posts is an important measure of the company's personnel system and an effective way to strengthen the construction of the company's staff.
My name is xxx, and I am x years old this year. Xx years, X months, X days-xx years, X months, X days, as a foreman in the traditional craft department of XX shopping mall; Head waiter of liquor sales in the supermarket department. 20xx years, x months, x days up to now, as a liquor sales representative; And the brand director of xx brand department. In the past X years, with the care and help of leaders and colleagues, I have completed the sales task year after year. After nearly twelve years of training and hard work, my knowledge structure, sales ability and management level have been greatly improved. This also strengthened my confidence in participating in this supervisor competition.
Xx brand sales supervisor's competition letter, leading the department team and the salesman to the store to discuss new products, price changes, promotional activities and other related matters; Coordinate the delivery and return relationship between the back office and logistics warehouse fleet and manufacturers and stores, deal with emergencies and solve them in time; Multi-dimensional task data entry is made for everyone in the department every month, and the salary performance of everyone in the department is preliminarily evaluated every month. The key point is to assist the manager to complete the annual sales target issued by the company to the department. Although this position is very demanding, I am confident and courageous, because I have honed and exercised in this position for nearly X years. My advantages are:
1, with good team management, coordination and communication skills and interpersonal skills, flexible management, and good at motivating employees to work. In daily life and work, I attach great importance to constantly strengthening individual sales ability in study and practice, so as to bring the level of the team up.
2. Have rich practical work experience. Xx brand sales supervisor has worked for more than eight years and accumulated some work experience. Hard-working, brave to undertake various sales targets issued by department leaders, strong ability to withstand pressure, good ability of analysis, judgment, decision-making and resource integration, certain negotiation skills, strong sense of responsibility, certain self-control ability, and able to work under greater pressure.
3. Have the feeling of continuous improvement. Einstein said that interest is the best teacher. I like xx brand sales. Through these years of study and practice, I have broadened my horizons and broadened my horizons. At work, I am good at learning new things, discovering problems, and having certain ability to deal with emergencies, which has laid a solid foundation for future work.
4. Strong organization and coordination ability. Communicate smoothly with other departments of the unit, enhance the overall concept, enrich management experience and improve the ability of analysis, synthesis and decision-making.
Looking back on my growing process, I am deeply grateful to all leaders and colleagues for their support. Of course, due to the limitation of work experience and personality, the advance and foresight of work need to be strengthened, and the flexibility of handling things in principle is not well grasped. If the director's speech contest is successful, I will start from the following aspects to be a xx brand sales director and never live up to everyone's expectations.
1, through their own efforts to improve work ability, play a leading role, enhance the overall cohesion of the department, and strengthen the meticulous management of departmental work and personnel.
2, cooperate with the manager, take various forms to do a good job of xx brand sales, lead the department staff to resolutely complete the sales target issued by the company, and make innovations in marketing. Task indicators are allocated according to commodity categories, so it is particularly important whether the "mutual inspection form for goods and display in terminal stores" formulated before can be implemented as required. While urging this work to be carried out, it is also an important link to go deep into the terminal stores and grasp the latest operating conditions of customers at the first time. In addition, for this work, I intend to properly consider some objective factors in reality when allocating monthly task indicators in the future, and allocate monthly task indicators to individuals as reasonably as possible.
3. Resolutely and effectively implement the positioning management of 5G mobile phone business implemented by the company in September this year. Manage in strict accordance with the established requirements, solve the problems of salesmen, and be neither indecisive nor arbitrary. For some problems that can be solved through communication, correction is enough. For some other business people, even if they communicate, the facts have brought losses to their business work and even their departments. They must report to the manager and put forward their own handling opinions to educate others in the department.
4, increase the supervision of the work of business personnel. Business personnel are strictly required to fill in the Shop Opening Plan for Salesmen and the Mutual Inspection Form for Goods and Display in Terminal Stores in detail as required. "Only what I see is the truest", in line with this idea, I will also make a shop inspection plan for myself every week, make detailed records of the shop inspection, summarize it every day, notify the relevant business personnel of the problem on the same day, specify the date of rectification, and punish those who are not expected to change in the monthly performance, and continue to track the rectification results until they are solved.
5. Improve the market analysis ability. In terms of commodity inventory control ability, in the future work, I will pay more attention to timely and effective communication with manufacturers, and make a memorandum on the contents of communication and consultation with manufacturers every time, pay attention to tracking and recording the handling of events, and increase supervision and supervision over the delivery of products with insufficient inventory. Pay attention to the feedback from manufacturers and business personnel, record the information in the form of memos and upload it to the department manager at the first time.
6. Strictly investigate and deal with illegal sales. Strict control of the supply of goods can help us grasp the latest business situation of customers at the first time, put pressure on stores, and at the same time formulate appropriate and clear punishment standards for corresponding business personnel to enhance the overall control of the department over the market.
If my supervisor's speech is successful, I will know myself in seeking truth and being pragmatic, shape myself in positive progress, dedicate myself in hard struggle, improve myself in post competition, take the development of the company as my lifelong goal, strive for self-improvement and make positive progress, and achieve "striving for position and promotion"!
My competition speech is over. Thank you!