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Cui Genliang Development Officer
Brief introduction of Cui Genliang

Date of birth: 1958 Native place: Jiangsu.

Jiangsu Hengtong Optoelectronic Co., Ltd. Position: Chairman

Experience:

1986 ~ 1987, director of qidu silk garment factory; 1988 ~ 1990, director of Wujiang latex factory; 199 1 ~ 2000, General Manager and Chairman of Cable General Factory and Hengtong Group Company. In July, 2004, he was awarded "Top Ten News Figures of the First Private Enterprise in China". 2005 Hurun IT Rich List (No.17).

Cui Genliang, take the road of new industrialization.

Most entrepreneurs have gone through an extraordinary struggle. In addition, they have made meritorious deeds in the army and returned to their hometowns to create a large-scale national industry, which is even more admirable. Interview with Cui Genliang, president of China Hengtong Group, employees of the group openly said, "He! Like soldiers at the front. In the past 1 1 year, he took us out of the old road of traditional industrialization and bravely' killed' a new road of industrialization! "

Be entrusted with an important task at a critical/dangerous moment

In the late 1980s, Cui Genliang rode the east wind of reform and opening to the outside world and returned to the local area from the army. Soon, he took over an agricultural machinery factory on the verge of bankruptcy, with a debt of 654.38+0.2 million yuan. Township leaders told him that the factory "has no funds, no equipment and no technicians" and is a "three noes" enterprise. Cui Genliang said: "No, I can use a" nothing "to deal with the" three noes "-"fearless ". Can you believe it? ! "

Therefore, in the spirit of "laying down his life", he conducted market research, gained insight into the coming wave of global informatization, decisively positioned this agricultural machinery in the revival and growth of the cable and optical cable industry, and later led employees to fight for "life and death". 199 1 year, "Hengtong" cooperated with provincial communication cable factory to establish Wujiang branch. He put forward the "five highs" policy of "high starting point, high technology, high efficiency, high standard and high level" for the development of enterprises. 1992, the post and telecommunications optical cable market is becoming increasingly saturated. As soon as the information that optical cables have been replaced by optical cables came out, the joint venture optical cable project with Wuhan Institute of Posts and Telecommunications of the Ministry of Posts and Telecommunications filled the gap in the province in one fell swoop and catered to the needs of large-scale construction of national cable TV networks. 1993 Wujiang Miaodu optical cable co., ltd. was established as a joint venture with Japanese miaoxiangyuan co., ltd., and was later transformed into Jiangsu Hengtong photoelectric co., ltd., which rapidly expanded the production of optical cables. 1994, the provincial Hengtong group was established. Since 1995, Hengtong Group's optical cable sales have jumped to the top of its peers, and the optical fiber and cable industry ranks in the top three, accounting for 10% and1%of the domestic market share respectively, and its products are also exported to Asian and African countries. 1996, Hengtong was promoted to a national enterprise group. In just a few years, Cui Genliang not only brought this small factory back to life, developed and expanded, but also developed a township enterprise into a provincial or even national group company, realizing a "triple jump", thus winning the titles of "Jiangsu Model Worker" and "Jiangsu Township Entrepreneur".

Industrial progress

"Prosperity" triumphantly "killed" the siege of powerful people like a forest. When it rose in front of hundreds of peers all over the country, Cui Genliang, who dared to say and surpass it, was not intoxicated with this achievement, but was full of anxiety in joy: industrialization is a century-old dream of China people. From the Westernization Movement in the late Qing Dynasty to saving the country by industry in the Republic of China, they are eager to change the farming society in China for thousands of years and catch up with the pace of world development.

From the perspective of new industrialization, how can our optical cable industry create brilliance in the future? At this time, Cui Genliang is no longer a thin, whining "boy" who has just returned to his hometown, but just a handsome prince with thousands of employees who is good at strategizing. He thought day and night: "prosperity" must be "strangled"-self-denial, innovation.

As an entrepreneur in the optical cable information industry, Cui Genliang, with the keen eyes of soldiers, noticed that information technology brought excellent business opportunities for his rapid industrialization and new industrialization road, so he resolutely decided to open the way for optical cable industrialization with informationization. Then, "Hengtong" took the lead in establishing an internal computer management LAN in the city on the basis of establishing a close information network with large enterprises and universities such as the provincial communication cable factory and Wuhan University of Posts and Telecommunications. , and implemented the enterprise resource planning management system ahead of schedule, fully integrated and optimized the internal resources of the enterprise, and exerted its maximum efficiency, becoming one of the first batch of information enterprises and enterprise information demonstration in Jiangsu Province, and forming a sound and perfect market service network. As a result, the brand "Hengtong Guangdan IV" is not only favored by domestic customers, but also listed as the designated telecom operation in Southeast Asia, the Middle East and South America.

Our products are becoming international brands.

innovation in science and technology

Turning over the history of Cui Genliang's efforts is essentially an innovative process. Because of innovative ideas, there are innovative systems, innovative mechanisms, innovative markets and innovative management. Of course, the most outstanding thing is innovative technology, which enables Hengtong to break a new path of industrialization in a short time of 1 1 year.

Indeed, as soon as the "golden age" was born, Cui Genliang made great efforts to improve technological innovation, upgrade the level and enhance the competitiveness of its products! Hengtong invested heavily in introducing two advanced equipment from Austria, and used foreign capital to purchase advanced production lines and testing equipment from Japan and Western Europe, constantly reinventing itself as an equipment enterprise. No wonder some visitors jokingly call their studios "transnational exhibitions".

In this way, in order to firmly grasp the market, Cui Genliang and his colleagues spare no effort to strengthen the construction of scientific research carriers, aim at the frontier fields of communication and transmission industry, and speed up the development of new products. They have successively established Jiangsu Provincial Technology Center and Enterprise Postdoctoral Technology Innovation Center, set up Hengtong Group Development Strategy Advisory Committee including five academicians, and established cooperative relations with more than 10 domestic universities, research institutions and internationally renowned enterprises. The series has developed a large number of new products, such as indoor (indoor) flexible optical cable, semi-dry cable core optical cable, integrated optical cable, RF super-flexible system, leaky coaxial cable, intelligent data cable, all-dielectric self-supporting optical cable (ADS), optical fiber composite overhead ground wire (OPGW), super-long stainless steel secondary coated optical fiber, doped optical fiber amplifier and so on.

Won the title of national and provincial torch plan high-tech enterprise. Its system transmission products serve 3G, optical access equipment, optical transmission equipment, intelligent community, network TV, switches and terminals, and become a high-tech leading the trend of the times. At the China International Communication Equipment Technology Exhibition held in Beijing from June 5th to October 5th, 2002, Cui Genliang, a news figure known as a pioneer in science and technology, led a delegation to introduce more than 2,000 specifications in five categories, including optical fiber cables, communication cables, coaxial cables, power cables and optical devices, which were fully presented to the world and showed the brand-new achievements of Hengtong in recent years. Wu Jichuan, Minister of Information Industry, visited the booth and encouraged him to say, "We will continue to March into the high-tech field and strive to develop into a world-class enterprise!"

Cultivate and use talents.

It is said that the famous Hengtong is a group of talents. As an entrepreneur who leads the whole class, Cui Genliang realized at the beginning that big companies should be human beings and small enterprises should do things. This means that if people want to prosper, they should first pay attention to the work of being a man. Therefore, he also created his own characteristics in this respect-

Excellent education. The number of employees has expanded from less than 100 to nearly 3,000, and most of them have experienced various exercises at different stages of starting a business. Enterprises incubate talents like schools: first, put college students into the production line for half a year, and the personnel department will make a comprehensive inspection, and then select a group of real talents and scholars to go out for further study and come back to entrust them with heavy responsibilities. At the same time, the performance appraisal system in the factory is strict, and the development of human resources is well done.

Gather talents. With the rapid development of Hengtong, talents are in short supply, especially in some highly specialized high-tech fields and special positions, and Hengtong is eager for talents. Enterprises are like a powerful magnetic field, attracting talents from all directions: while contacting related universities and talent markets horizontally, they use various kinds of

This not only introduces young college students and graduate students, but also attracts professors who have worked in state-owned enterprises and enjoyed state subsidies.

Make good use of talents. The ancients said: "politics is based on selecting people." Hengtong is committed to implementing the talent strategic project of "high goal, high starting point and high investment", with many academicians and dozens of experts as the leading figures, young and middle-aged technicians in various scientific research and development departments as the main body, and relying on the rigorous scientific and technological development model supported by Hengtong Photoelectric Technology Center, the development and application of its new products, technologies and materials are far ahead in China.

It's great to stay talented. Hengtong does everything possible to create a good working, learning and living environment for these talents: on the one hand, it spends huge sums of money to buy office furniture, equipment and other hardware, on the other hand, it effectively solves the software for expert apartments, talent villas and their children to learn, and also holds academic exchanges with peers, edits and publishes professional journals, which increases the friendship between people and enterprises, thus promoting all kinds of talents to work with peace of mind, concentrate on starting businesses and make contributions to enterprises.

capital operation

Cui Genliang, a soldier, is an expert in capital operation. In the 1990s, the information industry made rapid progress and became the main force of national economic development. Cui Genliang, determined by the market, leads the prosperous fleet to become bigger, stronger and more sophisticated.

As early as 1992, Cui Genliang's management ability had already appeared. He beat others to form the Yangtze River Optical Cable Joint Company, invited more than 50 post and telecommunications units nationwide/KLOC-0 to participate in the Guangzhou Order Fair, and ordered a sales contract of more than 50 million yuan at once. 1993 was a joint venture with Japan miaoxiangyuan co., ltd., and the output of optical cable was greatly improved. The annual output value of F half-year reached1200,000 yuan, and the profit and tax150,000 yuan, which made the peers sit up and take notice. 1996 After half a year's hard negotiations, we successfully acquired a wholly foreign-owned enterprise specializing in the production of communication cables and optical cables with an investment of/kloc-0.5 million US dollars and world-class production and testing equipment, and completed the low-cost expansion of capital operation. This is the first time that Chinese township enterprises have merged with foreign-funded enterprises. In 2000, Shanghai Hengtong Optoelectronic Technology Co., Ltd. was established in cooperation with Shanghai Telecom to produce high-tech optical devices. At the same time, six cable factories were leased, and Hengtong sent management and technical personnel, retaining the original personnel to expand production, which not only played the capital advantage, but also reduced and transferred production risks. In September 2002, we established an optical fiber project with Fujikura Corporation of Japan, the fourth largest optical fiber manufacturer and supplier in the world. This strong alliance is a strategic move for Hengtong to realize cooperation alliance with internationally renowned companies.

Lian Heng, which is integrated with domestic and foreign enterprises, shows Mr. Cui Genliang's demeanor. He was awarded the honor of "National Excellent Factory Director of Township Enterprises" and received great social and economic benefits. Hengtong not only seized the development opportunity, optimized the product structure and occupied the commanding heights of the market, but also developed a small township factory into a multinational group. Up to now, its total assets have reached 2 billion yuan and its annual sales have exceeded 3 billion yuan.