The director of e-commerce operation needs to complete the docking of outreach matters of e-commerce operation department and report the key contents to the chairman regularly. So what? Come and have a look with me.

Tisch

Responsibilities:

1. Complete systematic operations such as overall planning, marketing, promotion and customer relationship management of self-operated stores and Tmall flagship stores in JD.COM;

2. Formulate annual, quarterly and monthly indicators and key plans for the operation of each store, and formulate phased sales tasks and service level improvement targets;

3. Formulate a periodic store promotion budget, plan and implement the store promotion plan, and cooperate with relevant official marketing activities to achieve the expected sales target;

4, responsible for collecting market and industry information, product analysis, to provide a basis for the company to customize online sales products;

5. Responsible for the design, implementation and continuous optimization of the operation process of e-commerce platform; Strengthen the research and analysis of the industry, benchmarking, competitors and themselves, and put forward measures and suggestions in time;

6. Be responsible for the construction of the operation team and create an efficient operation management system.

Requirements:

1, more than 5 years of e-commerce operation experience, more than 2 years of management experience, bachelor degree or above;

2. Have vertical e-commerce operation experience or first-and second-line mature e-commerce platform operation experience and e-commerce platform operation mode;

3. Be familiar with the processes, plans and trading rules of JD.COM/Tmall backstage and other direct backstage, and be able to grasp the new rules in time and give countermeasures;

4. Be good at network marketing promotion management and planning, and have the methodology to promote online store sales;

5. Have keen market insight and be able to predict trends; Sensitive to data and result-oriented;

6. Strong communication, pressure resistance and coordination skills.

extreme

Responsibilities:

1, responsible for decomposing the objectives of the business plan, formulating the implementation plan of the business plan and organizing its implementation;

2, organize the formulation of operating procedures, rules and regulations, implementation standards, service specifications, and supervise the implementation;

3. Manage the operation and background control of online platforms such as Tmall, JD.COM, PC/WAP official website, WeChat and app, and put forward countermeasures to promote the overall performance improvement;

4. Responsible for the strategic decomposition, budget, incentive and necessary support of the department's business indicators;

5. Feedback and collect questions about customers' online experience, and optimize product upgrade;

6. Be responsible for optimizing the operation platform for serving customers, branches and channels, and formulating operation service strategies, including store information maintenance.

Requirements:

1, bachelor degree or above in marketing, e-commerce, computer and internet application;

2. Trained in marketing, e-commerce, financial management, operation management, leadership art, etc.

3. Well-known e-commerce companies have more than three years of working experience in the same operation position, are proficient in the promotion modes of major e-commerce platforms, have strong learning ability, and have accumulated practical experience in innovation drainage, transformation and retention, user activity operation, and promotion operation;

4. Proficient in the operation of the Internet e-commerce platform, with actual successful cases;

5. Strong team spirit, organization and planning skills and good communication skills;

6. Rigorous, pursuing success, energetic and able to work under great pressure.

Tisso

Responsibilities:

1. Familiar with Taobao operation rules, store operation, customer service and event planning; Familiar with Taobao marketing tools diamond booth and through train.

2. Implement the company's strategy, be responsible for the company's online store operation planning, and set annual and phased operation targets;

3. Develop online sales channels and make overall marketing plans;

4. Be responsible for the echelon construction of the e-commerce team, build a team with fighting capacity, and improve the talent training plan and team management system.

5. Coordinate the sales team with the company's internal resources, effectively improve work efficiency and lead the team to achieve work goals.

6. Complete other related tasks assigned by the company.

Requirements:

1. College degree or above, more than 4 years experience in e-commerce operation and team management, familiar with the operating environment, rules and promotion of Tmall and Taobao;

2. Tmall or Taobao stores with actual annual sales of more than 20 million;

3. Be good at the overall layout of online stores and the creation of explosions;

4. Ensure the normal operation of Taobao stores and optimize the ranking of stores and commodities;

5. Be responsible for the promotion of Taobao store, improve the click-through rate, page views and conversion rate of the store, and achieve the sales target of the store;

6. Daily monitoring of marketing data, transaction data, commodity management and customer management, timely proposing marketing improvement measures and giving feasible improvement plans;

7. Be responsible for optimizing keywords and categories of goods in Taobao stores and enhancing natural search;

8. Evaluate the promotion effect, make professional data analysis on UV, PV, sales volume, bounce rate and conversion rate of shops and products, and do a good job in collecting data from competitors.

9. Strong innovation and market analysis, marketing and promotion capabilities, strong analysis ability on market development direction and dynamics, understanding user needs, and being able to respond quickly according to demand and market changes;

10. Have a strong sense of professionalism and a high sense of responsibility, and actively lead the team to complete the work objectives;

1 1.2 years working experience as director of e-commerce operation for women's wear category is preferred.