As a young city, Zhuhai has always attached great importance to accelerating the development of cultural undertakings. Li Jia, member of the Standing Committee of the Provincial Party Committee and secretary of the Municipal Party Committee, has repeatedly stressed that culture is the soul of a city, the core competitiveness of a city and the most important soft power. Zhuhai should speed up the pace of cultural construction and build a strong cultural city.
Since 2000, Zhuhai has made good achievements in the innovation of cultural industry system, the construction of public cultural facilities and the branding of cultural activities. It has owned many brands of cultural activities such as Beishan Music Festival, Beach Music Party and Zhuhai Culture Lecture Hall. However, it is an objective fact that there is no brand activity with international influence and authority in Zhuhai cultural activities, and it has a special liking for the long-term development of culture.
Acrobatics in China has a long history, but there are few acrobatic festivals with international influence, especially circus programs, which are the "short board" in the whole acrobatic category.
Circus Festival can effectively make up for this shortcoming, thus enhancing the international popularity and influence of China's national cultural brands and undertaking special national missions. Dong Wei, Vice Minister of Culture, said that this circus festival is the first international circus festival held since the founding of New China. It is a pioneering activity, which not only fills the gaps in Guangdong and Zhuhai, but also fills the gaps in the history of acrobatics development in China. It is of great significance to strengthen international exchanges in China's art field, promote the all-round development of acrobatics in China, meet the spiritual and cultural needs of the broad masses of the people, and expand the international influence of acrobatics in China.
According to reports, the Circus Festival will play an important role in enhancing the international popularity of China's national cultural brands, and will also fully demonstrate the charm and influence of China's own national cultural brands to the world; At the same time, it will also establish a platform for exchanges and interactions between acrobatic circus circles at home and abroad, improve the competitiveness of acrobatic circus in China, and accelerate the self-development and promotion of acrobatic circus level in China.
This is also a milestone in the construction of Zhuhai cultural brand. "Holding the Circus Festival is an important measure to develop cultural tourism in Zhuhai, which will help to build a new cultural brand and promote the better integration of cultural industry and tourism industry, thus promoting the development and prosperity of Zhuhai culture and enhancing the visibility of the city." The relevant person in charge of Zhuhai said.
While building a cultural brand and enhancing the city's popularity, Zhuhai also hopes that circus energy conservation will become a carrier for Zhuhai to promote culture and benefit the people. It is understood that during the Circus Festival, Zhuhai will arrange more than 20 performances to benefit the people, so that citizens can enjoy international circus performances and enjoy the fruits of Zhuhai's cultural construction without leaving home. At the same time, we also look forward to injecting the joyful elements brought by circus into urban culture and condensing more positive energy for urban development.
Co-constructing Tourism and Leisure Center to Promote Cultural Prosperity in Hong Kong and Macao
Macau is a city famous for its gambling industry. Since 2000, it has been accelerating moderate and diversified economic development, relying on the passenger flow attracted by the gambling industry to build a world tourism and leisure center, but its industrial development is restricted by land space.
Hengqin, which is separated from Macao by a river, has convenient transportation with Macao after the implementation of the big customs clearance operation, and has several times the land space of Macao. It bears special responsibilities and missions in coordinating the moderate and diversified development of Macao's economy and jointly promoting the cultural prosperity of Hong Kong and Macao.
The overall development plan of Hengqin clearly puts forward that Hengqin should be built into an internationally renowned leisure tourism destination supporting Hong Kong and Macao. The Framework Agreement on Cooperation between Guangdong and Macao also proposes that Guangdong and Macao should give full play to their rich historical, cultural and artistic performance resources, develop more attractive cultural products and develop cultural brands with Lingnan characteristics and the integration of Chinese and Western cultures. It has become a consensus that Zhuhai and Macao will jointly build a world tourism and leisure center.
Hengqin Circus Festival will be of symbolic significance in the history of leisure tourism cooperation between the two places. Zhuhai pointed out in the Circus Festival Declaration that holding Circus Festival can improve the product structure of cultural tourism in Guangdong, Hong Kong and Macao, build a multi-cultural tourism product system with different themes, different characteristics and different grades, and realize the complementary and win-win development of cultural tourism and leisure industries in the three places.
"Holding the Circus Festival and developing high-quality holiday tourism projects can connect Zhuhai-Macao characteristic cultural tourism resources into" multi-stop "cultural tourism routes, open up a common market for cultural tourism, enhance the overall competitiveness of cultural tourism in Zhuhai-Macao and its radiation to the west bank of the Pearl River Estuary, and promote Macao to build a world tourism and leisure center. Therefore, it is very necessary. "
In addition, it is also an important reason for Zhuhai to bid for the Circus Festival to promote the development of leisure tourism industry in Hengqin and even Zhuhai. Leisure tourism is the focus of industrial development in Zhuhai and Hengqin. In 20 13, Zhuhai made a series of high-end plans for the development of leisure tourism industry, and achieved results.
Hengqin New District has introduced projects such as "Zhuhai Chimelong International Ocean Resort" and "Li Xinxing Wen Yi Creating a World", and tourism, leisure and cultural creativity have initially formed a development model of "big projects+leading enterprises". Circus Festival, as a sub-project of Zhuhai Changlong International Ocean Resort with the most international market appeal, will help to form a new brand of leisure tourism in Zhuhai and promote industrial development.
Enhance the development energy of urban brand aggregation
Speaking of Cannes, France, people will instantly think of the film festival held here every May. Speaking of Munich in Germany, people will think of the Oktoberfest in Munich. The Venice Biennale in Italy is also talked about by people. To this day, many people think of Zhuhai Film Festival when they mention Zhuhai.
Judging from the development experience of cities at home and abroad, large-scale urban activities can make a city famous and even become a cultural symbol of a place. China International Circus Festival is expected to enhance Zhuhai's popularity.
In today's society, popularity and attention are productivity, and they are "boosters" and "catalysts" for economic and social development. Feng Yuan, director and professor of the Visual Culture Communication Center of Sun Yat-sen University, said that the impact of urban cultural activities on the city can be divided into two types. One is manifested in public opinion, "that is, public opinion will pay great attention to the event itself and the city where the event is held. This concern involves many aspects and is very sustainable, which is of great significance to improving the visibility and image of urban and rural areas. "
In fact, there is a precedent for this kind of activity in Zhuhai. The biennial China Air Show has become the brightest city card in Zhuhai, and many foreigners get to know, understand and be familiar with Zhuhai through the China Air Show. After the Circus Festival, Zhuhai will add a heavyweight "national name" activity to form a city brand activity of "watching the air show once every two years and the Circus Festival once a year".
In Feng Yuan's view, Zhuhai, as a special zone, has some gaps compared with some regions in terms of economic development and attracting talents, largely because the attractiveness and influence of the city need to be improved. Circus Festival takes the new urban cultural brand as the starting point to enhance the city's popularity.
"The image of the city is not abstract and empty, and it cannot exist independently from urban activities. But by various activities in the city. This needs a long process, and it also puts forward higher requirements for the comprehensive ability of the city. But once it is realized, it creates the best identity image for the city. Through the success of a series of activities such as the Circus Festival, Zhuhai can become a city that people talk about or spread widely, and its city image will be deeply rooted in the hearts of the people. " Feng Yuan said.
Circus Festival will also bring excellent opportunities for Zhuhai's external communication. At present, Zhuhai is on the eve of great development, and the demand for various external resources is more urgent, so it is extremely important to do a good job in external communication. Pengpeng, vice chairman of the Southern Folk Think Tank Expert Committee, believes that with the help of the Circus Festival platform, Zhuhai is stepping up planning and spreading the advantages of location, livable environment and high-end industries brought to Zhuhai by the development and construction of the Hong Kong-Zhuhai-Macao Bridge, Hengqin New District and Gaolan Port, so that the outside world can have a deeper understanding of Zhuhai's huge development potential, which will help attract the attention of people and capital and gather more resources for Zhuhai's development.
Active pressure and reverse mechanism to promote urban upgrading
Nanwan Avenue has been changed from two lanes to three lanes, Yingbin South Road has been paved with new asphalt, the downtown area of Hengqin Town has been transformed into a romantic town with island style, exquisite greening has been placed on both sides of Huandao East Road, the facade of Gongbei Port Area has been reduced, and the old building has also taken on a beautiful new look ... Today's Zhuhai, the whole city is quietly changing.
This is due to the reverse mechanism formed by the active pressure of Circus Festival. Judging from the development experience of many cities in China, with the help of some large-scale activities, we can effectively promote the upgrading of urban facilities and services by forcing the development of various urban infrastructure, administrative services and foreign-related reception.
The circus festival has also brought great changes to Zhuhai's urban construction. It is understood that before the Circus Festival, Zhuhai has deployed a lot of work around the development strategy of "Blue Zhuhai, Scientific Rise". Taking the Circus Festival as the time node, Zhuhai actively exerted pressure to reverse the progress of the work and promote the efficient implementation of various tasks such as traffic security, urban environmental management, and improvement of supporting services for food, clothing, housing and transportation.
Among them, the infrastructure and urban appearance of Hengqin New District, the venue of Circus Festival, have been accelerated: Hengqin Wharf has been transformed into a new landscape with southern European style and echoing Macao architecture; The street-facing building on Baoxing Road has become a bright yellow, blue and white exterior wall after upgrading ... Circus Festival allows people to witness the achievements of the development and construction of Hengqin New District in advance.
In the main urban area, many urban landscape reconstruction projects are also being carried out one after another, and some projects have been completed: the landscape forest reconstruction on both sides of the Guangzhou-Zhuhai urban rail has been completed in a green garden; After the transformation, the traffic on Shihua Road, Yingbin South Road and Nanwan Avenue is smoother and more balanced. The billboards on both sides of the main road have become orderly and tidy after rectification; The improvement of connecting facilities makes the traffic in the whole city more convenient and smooth.
It is understood that in order to do a good job in related supporting services, Zhuhai has launched the "Eight Service Enhancement Actions", including catering management, hotel reception, urban public landscape and transportation, tourism products, business circulation, on-site comprehensive services, quality improvement of employees, tax management and services, etc. , to achieve a significant improvement in service quality and level, and to provide a home-away service for the Circus Festival.
"Urban activities like the Circus Festival can force Zhuhai to upgrade its existing infrastructure. Whether it is venues, hotels or three-dimensional transportation, cities will benefit from these centralized modern facilities for a long time. At the same time, the reception capacity of the city and the etiquette level of the citizens will also be improved a lot, which will promote the long-term development of Zhuhai. " Peng Yu said.
Activating industrial chain and promoting economic speed and quality improvement
Every year, it attracts about130,000 people from the film industry, creating a direct economic value of about 2 billion yuan and an indirect economic value of more than 5.7 billion yuan in two weeks ... From an ordinary fishing port town in southern France to a famous tourist attraction in Europe, the film festival has become the image propaganda window and economic "locomotive" of Cannes, with considerable tourism effects and economic income.
Experience at home and abroad shows that large-scale urban activities not only bring vitality to cities, but also invigorate one's economy. The concept of attracting investment by saving money and promoting tourism by saving money has been widely used now. Once the Circus Festival is cultivated and developed into a cultural tourism brand, it will effectively activate the development of hotels, shopping, tourism and other related industrial chains.
"The impact of urban activities on cities is also reflected in commercial activities, such as the growth of tourism, hotels and consumption. Holding a circus festival in Zhuhai with an international level will definitely stimulate or drive the development of other industries, and many industries will directly or indirectly benefit from this activity. " Feng Yuan said.
At present, Zhuhai is in a period of great strategic opportunities to accelerate development, improve quality and increase efficiency. The rise of new city labels such as Hengqin New District and Hong Kong-Zhuhai-Macao Bridge has once again aroused widespread concern at home and abroad about Zhuhai, and the prospect of reform and opening up is highly valued. How to publicize Zhuhai's outstanding advantages, great potential and bright future with the help of Circus Festival, make the international community know more about Zhuhai, pay more attention to Zhuhai, and let more investors invest in Zhuhai, thus attracting and gathering more high-quality urban development resources has become an important topic in Zhuhai.
Pengpeng believes that urban activities will greatly promote the regional development of the host city, especially the economic development. Zhuhai can further consider local urban activities as a whole, make full use of these existing resources by using modern management concepts, and make urban activities a catalyst to promote Zhuhai's regional economic development.
"In the process of the Circus Festival, these resources will interact with the marketing of the event itself, forming a strong attraction for tourism, housing, attracting investment and attracting talents. In addition to directly promoting the development of the service industry, it may also bring some foreign investment. If we promote urban industrial policies and industrial planning, it will probably usher in huge business opportunities. " Peng Yu said.