In 2009, the first online drama "Hip Hop Quartet" was released, which caused a sensation in the industry and set a model for online drama.

On 20 10, the first online series microfilm of1Youth was born, and "old boys" became the hottest topic of the year, which set a milestone for microfilm and started the first year of microfilm.

20 1 1, Happiness 59 cm Six people cross-border entrepreneurial creation. The launch of the first New Year's micro-film "Father" triggered a wave of gratitude for the whole people, and the launch of the first season of "Miss Puffs" established millions of loyal fans.

20 12 Beauty 20 12 has set up three steps: master, powerful director and young director. Microfilm, online drama and animation go hand in hand, creating unprecedented prosperity and establishing an absolute leading position in the industry.

20 13, youku products continue to lead the development of the industry, creating: microfilm-meager profit cinema; Online drama-Youku Micro Theater; Animation-Tianxing Animation Theater; Original-original selection of four platforms, brand project master microfilm, young director support program, hip-hop quartet, Miss Puff's return to the king, quality upgrade. Opening film of Hong Kong International Film Festival; Closing film of Cannes International Film Festival; Sundance Film Festival was shortlisted; Golden Rooster and Hundred Flowers Film Festival Special Contribution Award for Microfilm Promotion; Toronto International Film Festival screening; New York Film Festival screening; Busan International Film Festival; Vancouver International Film Festival screening; Shanghai International Film Festival screening; Best online movie at Beijing University Student Film Festival; Beijing International Film Festival screening; China Network Listening Program Service Association Internet Excellent Column.

Iresearch Best Creative Award; Adworld Awards annual gold marketing "Best Innovation Case Award"; Golden Eye Award for the most commercially valuable online drama series, Best Director Award of the Year and Best Microfilm; Golden Micro Award for Best Team Award; China Advertising Great Wall Award; Gold award gold medal; Golden Micro Award-Best Director Award of the First International Microfilm Festival; First Financial Weekly "Hyun Creative Award"; Cameron's best series of microfilms. China's first series of microfilms opened the first year of microfilm.

Youku was jointly produced by China Film Group and ten directors, including Sean, Zhang Yadong, Pi San, Shen Yan and Yin Lichuan. GM Chevrolet sponsored the whole process and invested heavily in promoting the project. It has played over 100 million in half a year.

"old boys" became a national topic, swept the country, and created a miracle of playing more than 50 million single films. The annual sales volume of partner Chevrolet Cruze increased by 103%, achieving a win-win situation for platform, content, brand and users. It opened the cooperation of young directors, and the fire of creation continues to this day. Its talents and contents have a far-reaching impact on the online film and television industry. Winner and dad continued to write the legend of old boys, Miss Puff created the first female animation, and 59 cm happy Zhang Yadong composed new songs for online movies with a group of cross-border friends.

Youku produced six cross-border directors, including Zhang Yadong, Luo Yonghao, Lu Huizhou, Bao, and Twist FunAge, to interpret happiness from their own unique perspectives. Kimi, Gao Lu, Wang Xiaoshan, Lan Yan, Yuan Chengjie and other Starlight Glimmer have established a three-dimensional publicity model, with all-media and multi-level content promotion. The first micro-movie, which exceeded one million in a single day, was born, and was forwarded by Weibo and other stations for 6 million, with a favorable rate of 92%. Fans spread all over the music, drama and cultural circles, creating a stage for cross-border talents to realize their ideal image. Elites in various fields convey their unique views and voices through micro-movies.

Youku produced and joined hands with the Hong Kong Film Festival to create a master microfilm. "Beautiful 20 12" movie action led by four masters, Xu Anhua, Cai Mingliang, Gu Changwei and Jin Taiyong. Formed an unprecedented super-class director lineup, and the micro-film touched on social and cultural topics for the first time, which triggered a heated discussion. The premiere of the Hong Kong Film Festival caused a sensation, exposing 30 international film festivals in a row throughout the year. Comprehensively enhance the status of microfilm in the film and television industry, and drive more powerful directors to participate in online creation. Change the ecology of microfilm and let it make a sound in the cultural field; The ambition and vitality of the online film and television industry can be seen from this.

How to break the lead of different ecological groups in "leading"

"The Walker" triggered a discussion about "slow life". Movie master changed the subject.

My Road pays attention to the warm care of transgender people.

"You are not just beautiful" If it weren't for the passage of life, they might not meet.

20 12 master micro-movies pioneered, and 20 13 lifted high-end creative fashion again.

Youku has produced a blockbuster with unlimited scenery, which is jointly created by Kiyoshi Kurosawa, Lv Le, Zhang Wanting and Wu Nianzhen.

New Year's Eve explores the real image of the world and the position of the self in the most ordinary situation.

Deep Blue Indigo has a group struggling to survive in the city. They are called single mothers.

An attempt to create a 1D image by simplifying one-dimensional images.

"Beautiful New Bay Plan" is full of stories and styles in a strange encounter.

Based on the sense of responsibility for future film and television, Youku is committed to discovering the power of the future among young authors and carrying forward the innovative vitality of the Internet to the end. Under Youku's strategy of supporting young directors, more funds and resources are invested, serialized project operations are carried out, and long-term excavation, support, training, producer and transportation are carried out. With the goal of cultivating the backbone of film and television, we seek the most grounded theme for film and television content, and realize Youku's dream mission of making images.

In 20 12, Bo Huang, Li Yang, Wu Bai, Shen Qinyuan and other cutting-edge directors 16 stood out and released 16 representative films.

Youku has invested millions of resources and a lot of manpower and material resources. Introducing industry resources: Wang Xiaoshuai acted as producer, and impressed Zhang Yi, Ada, He Jie and other stars to participate in the performance with almost zero pay, and was recommended by Bao, Gu Changwei, Feng Xincheng, Luo Yonghao and other stars.

Won the Golden Pupil Award, Golden Koala Award and other domestic and international awards. Showed at international film festivals such as Taipei International Short Film Festival and Shanghai Film Festival, Sina Weibo has more than 22.4 million microphones. The emerging individuals and works have aroused widespread repercussions in the professional field, with filmmakers such as Huayi, Pony Pentium and Wanda paying close attention, while directors such as Chopsticks Brothers, Lu Zhengyu, Wash and 500 have become feature film directors.

In 20 13, youku production embarked on another journey with young directors, and has obtained numerous scripts and director resumes. Youku products will continue to build a successful ladder for a new generation of online film and television talents.

Since 20 10, Youku has launched the "Young Directors Support Program". In the first season, the series "1 1 Youth" represented by old boys opened the first year of microfilm; In the second season, "Happiness 59 cm" first tasted the cross-border direction of stars and set off a "national microfilm" craze; The third season "Youth Thanksgiving Season" voiced love, and the annual tearful drama "Father" touched thousands of netizens; The director's successful "counterattack" in the fourth season of "Youth" triggered the collective focus of the industry; In the fifth season, on the road of "chasing dreams", take dreams as horses and continue to lead. During the five years from 2065438+00 to 2065438+04, Youku produced the "Young Directors Support Program", which supported 58 directors to shoot 20 online dramas and nearly 80 micro-movies, with a total broadcast volume of 3 billion. 20 14, the "Young Directors Support Program" was upgraded in the sixth quarter, and the "Youku Film Young Directors Fund" was launched. In the next three years, Youku will invest 65438+500 million yuan to develop 10 film projects, and a large number of "online directors" will enter the film market across the board to create a brand-new industry ecology.