Such network celebrities are carefully planned, and they often have a team behind them. After careful planning, they usually choose to show themselves through some actions in a certain occasion with high public concern.

Make a deep impression on the public, then organize a lot of manpower and material resources to promote it, post and discuss it in popular forums all over the country, create a very hot illusion and attract more netizens' attention.

Unexpected fame:

Compared with the second category, such online celebrities subjectively did not deliberately speculate on their own intentions, but their casual behavior was uploaded to the network by netizens through photos or videos, because their identity was quite different from the general impression of the society, thus quickly attracting the attention of netizens and becoming "online celebrities".

They have one or two bright spots because they are "avant-garde" and do not match their identity, so they are discovered by some discerning netizens and spread to the Internet. Driven by curiosity, the public pays attention to them and finds them fresh and interesting as a pastime. But they often don't know that they have become the focus of the network at some point.