Every graduation season, many friends often ask me, what does a medical device sales representative do? What's the difference between it and a medical representative? ......
So in this article, Roscoe will talk to you about the work of medical device representatives and what to do specifically.
Key recommendation: financial genius-a project with an annual income of one million yuan
0 1, sales
The sales department is the front-line department of major enterprises, and there are various names for sales in the pharmaceutical enterprise circle:
In pharmaceutical companies, the popular name is medical representative, and academically it will be called medical information communication Commissioner;
In the field of equipment, the popular name is equipment representative, and the academic name is product technical specialist;
In school recruitment, in order to highlight the pressure, sales management trainees are generally called.
In short, no matter what you call it, you are really a salesperson.
In medical enterprises, the requirement for sales is to make products serve more patients through academic promotion. Need a boutique, you must test compliance:)
In fact, the leader has only one requirement for sales-to achieve the sales target.
02, medical equipment representative VS medical representative-similarities.
1. Visit key customers in this area.
This is basically a very common thing for sales in various fields. We visit customers in the region every day, introduce product-related contents, and give speeches at product department meetings when customers need them, so as to help customers better understand products.
At the same time, obtaining key information and data is helpful to better analyze the market, such as understanding the recent trends of competitive brands, the latest development trends of the industry, and the hot spots of the expert ecosystem.
Understand the customer's needs in time, including his personal needs, development needs, work needs and so on;
In terms of visiting objects, in the medical field, we mainly visit customers who can prescribe products, in the consumables field, we mainly visit the chief surgeon who has the right to use products, and in the equipment field, we mainly visit department directors and hospital leaders to recommend configurations and provide solutions.
By visiting and handling customer objections in time, we can improve customer stickiness and establish long-term and stable cooperative relations with customers.