2007-08/ present: * *( 1000 or more) [Work experience: 4 years and 8 months]
Nature of the company: Sino-foreign joint venture
Job Title: Planning
Position salary:
1. Promote the company's brand image and marketing advertising planning.
A. Be responsible for the external promotion of the company's brand, formulate relevant promotion plans according to the sales plan, and conduct market research before promotion (through market research in relevant regions, including market environment research, competitive brand research, product sales research and regional consumption research, and conduct data analysis to formulate targeted and coherent long/short-term plans. )
Responsible for media advertising and media schedule advertising arrangements.
2. Planning and writing of the company's activity plan
A. Be responsible for drafting the activity plan and planning the company's activities, anniversaries and dealer meetings.
B. Be responsible for activities such as "Power Cup Badminton Competition" in 2008 and "Generator Dealer Conference" in 2009, and be responsible for preliminary planning, site layout and planning scheme writing;
C. "20 10 Global Distributor Conference" and "Foundation laying ceremony of Cape Phase III Project of 2010", participating in the organization, overall arrangement, project planning and on-site execution of the conference, and being responsible for the decoration and layout of product exhibition halls, the script writing of video projects, the supervision of video shooting, and the follow-up execution and supervision from the overall situation to the details.
3. Display and exhibition of company products
Assist in planning various domestic and international trade exhibitions. Including the formulation of the pre-promotion plan, the preparation of materials during the exhibition, and the formulation and procurement of promotional products.
4. As the company's correspondent, responsible for editing, reviewing and writing company news.
5. Review advertising companies and business dealings and other related matters. Coordination and communication with advertising companies
6. Be responsible for the preparation of product technical service data and the maintenance of VI system.
Include product catalogue and product samples; Responsible for the maintenance of company VI system.
Education experience
September 2002/June 2005: School [junior college]
Skill specialty
Marketing planning:
Early market environment research, product research, competitive brand research, consumer research, advertising environment research, research analysis and report writing, through research to extract the highlights of competitive products, and formulate corresponding promotion programs for the appeal points. After the effect evaluation, I can write the planning scheme independently, be good at writing soft advertisements, and be familiar with various publicity media.
Familiar with graphic design
Personal evaluation
I am hard-working, hard-working, cheerful and optimistic, open-minded, strong sense of teamwork, reliable and diligent in my work, and have a strong spirit of exploration and pioneering in my own career.