The threshold of new media operation is relatively low, and the entry is relatively simple. In particular, I already have some basic graphic typesetting and copywriting skills, which are all extra points for the contestants in the same batch. As for the specific position of new media operation, it depends on the company's scheduling and my own upward intention.

I have been engaged in the operation of new media for a long time, and the main situation is much better than that of me at the beginning, because when I first entered the business, I really knew nothing and started from scratch without any foundation. Fortunately, I met a kind elder and became my master, so I followed him and successfully gained a foothold in this industry. Now I can be completely independent and even provide some to my master in turn.

On the other hand, I summed up my experience in these years and some introductory skills that my master told me before, and I can't live up to my master's teaching when I share them.

One: Understand the operation of new media

First, learn about new media operations:

The above picture is what I found in MindMaster's guide community, which shows what new media operation is, and also explains the trend of new media industry, new media operation mode, new media realization mode and employee's career planning, which can better help us understand new media operation.

The following is also the specific operation mode of the product found from MindMaster's map community, which can help you understand better:

This is the way to find information. By the way, using this software to write notes, the effect is also who knows!

Second, learn new media operation skills.

With the skills of new media operation, it is also an advantage to stand out from the crowd, adapt quickly and gain a foothold successfully, whether in resume or in practical work.

1. Copying skills

Although the main body has advantages in this respect, it still cannot lag behind. Still need to read more and practice more, and keep a good sense of language.

For those who are slightly lacking in this aspect, you can find this information for training and learning on Netease Cloud Classroom or MindMaster, Tencent Open Class and other platforms. For copywriting, you must practice more. Reading more materials is not as fast as practicing an article by yourself.

2. Self-media platform operation

For the operation of the learning platform, you can also find related tutorials on Netease Cloud Classroom, MindMaster or Tencent Open Class Platform.

The operation of the learning platform is relatively simple, and there is another part that is difficult to understand, that is, the rules of the platform operation, which need to be understood by yourself, mastered in the actual operation process, or discussed and exchanged with the bosses and forums who know this field better, and you can also learn a lot of knowledge that books can't learn.

3. Data analysis ability

If you want to go further in the new media operation industry, you must learn data thinking and learn to apply data thinking to all aspects of your work. The next direction of action, the number of articles read, the number of likes, the number of comments, etc. All need data for feedback, and then make adjustments or changes. Everything speaks with data. It also includes your promotion and salary increase ~

4. Event planning

Good event planning will bring huge benefits to the company, while some ordinary event planning will also bring vitality and benefits to the company, such as anniversary celebrations and holiday promotions. The main aspects of new media participation are planning, organization, resumption and so on.

Three: practice

After learning the necessary skills of new media, you can open a self-media account to practice, better understand the operation of new media, and increase your own practical experience. After doing a good job, you may not need to find a job at all (it is rare, let's look for a job honestly).

1. Configuration

First, choose your own position, what kind of official WeChat account you want to make, show it to that kind of person, what content you can provide and what problems you can solve.

Twitter

Here you need to use the copywriting skills and data analysis you have learned before. We should force ourselves to write, and at the same time, we should be able to attract the attention of the people who set ourselves, form our own style, and keep a certain updating law.

drainage

Just trying to get more people to notice, you can go to platforms such as Xiaohongshu to evaluate high-quality notes, so that users of these platforms can pay attention to themselves and then go to their official WeChat account.

4. Planning activities and operating communities

After there are more fans, you can plan activities, consolidate your old fans, attract new fans, and establish an exclusive community to operate, which can also achieve the goal of consolidating old fans.

5. Data analysis

After sending heartfelt articles and activities, analyze the data and guide the next step.

My sharing is enough here. That's all I can think of now. If there are other follow-ups I think of, I will add them.

I wish I could help you, Li Xinyi!

Besides, for the sake of my efforts, give me a compliment!