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This business plan is formulated according to my actual situation and submitted to relevant departments, accountants and experienced people for review before implementation. Please criticize and correct me.
catalogue
I. Overview of implementation feasibility
Second, the enterprise profile
Third, products and services
Fourth, the market and customer base analysis
Verb (short for verb) competition
Pricing and sales strategy of intransitive verbs
Seven. cost planning
Eight. Cash flow plan
Nine. Investment recovery
X. Organization and employees
XI。 Economic analysis (source and use of funds, equipment list, sales forecast, break-even analysis)
Twelve. Others (resume, personal and family living expenses budget)
Thirteen. Environmental protection and technical requirements
Fourteen Possible problems and preventive measures
XV. Bidding Procedures and Timetable
First, outline the feasibility of the basic conditions for starting a business
1, the relationship between market demand and oneself
I have been engaged in the furniture industry for more than 20 years, and I am glad that the market demand for this kind of goods is lasting and extensive.
2. Basic conditions for starting a business.
(1) Good professional experience and performance (engaged in technology, business and enterprise management for a long time).
(2) They have prepared for business simulation for a certain period of time, such as team building (the three-tier backbone personnel are basically equipped, and their professional knowledge covers product research and development, marketing, production and management, and they all have good professional performance). These objects will join the new enterprise as sponsors.
(3) Sponsors (teams) have the ability to meet the capital needs of enterprises in the initial stage.
(4) Newly established enterprises (hereinafter referred to as enterprises) can authorize famous brands.
(5) Enterprises may get support and help from their original work units under the conditions permitted by policies (which can be regarded as the nature of partial restructuring of state-owned enterprises in light industry), and its contents are roughly as follows: workplaces and some equipment, mature sales shops, etc.
(6) It is possible for enterprises to borrow working capital and enjoy relevant preferential policies such as income tax reduction and exemption through entrepreneurship support policies.
(7) A working idea based on core expertise supplemented by decomposition and combination is becoming more and more mature. This idea is determined by the market situation and enterprise situation. Strong, precise and accurate 20; Do a good job, do a good job, do a stable 80, and do this 2: 8 under the guidance of persisting in win-win and continuous learning. For example, in process manufacturing, enterprises only complete the processing of key processes and final processes in the whole process route, accounting for about 20%, and the remaining 80% of the processing (including products) is supported by the purchasing behavior of enterprises. Purchasing behavior will be supported by technical and technological standards, quality control standards, economic contract performance and qualified subcontractors.
(8) Corporate sponsors (groups) have a strong desire and recognition for building a learning enterprise (the basic information of the sponsors is omitted).
(9) The direction of enterprise operation will evolve to a brain-based enterprise, which will be gradually realized through the running-in effect of controllable resource factors and uncontrollable resource factors in sales and development. The initial stage of enterprise operation will be the simulation practice operation and running-in of this architecture.
Second, the enterprise profile
1, company nature and main business scope
The legal form of a company is a limited liability company. The nature is mixed economy, and the initial investment (registered capital) of the company is RMB 600,000. Among them, state-owned shares are about 10, and natural person shares are about 90%.
The main business scope is: production and sales of wooden furniture (including soft furniture) (including extended products); Manufacturing and creation of handicrafts and artworks and sales of their extended products; Interior decoration design and construction and sales of interior decoration supporting products; Advisory services; Sales of raw materials (including imported raw materials) for manufacturing home-style space-related products.
2. Address selection
Factory address gives priority to renting part of the backbone factories of the original work unit. It covers an area of about 5,000 square meters and has a building area of about 2,500-3,000 square meters. The sales place is selected in Xinyuan unit monopoly commercial building (mature and good sales performance, in Shanghai urban area).
The first and second geographical locations of the factory are located in the jurisdiction of Liuxing Town on the second side of Hu Qing Highway.
3. Business philosophy
Do small, do fine, and do well.
Be small: pursue the harmony of 1: 6.5 (mind and trunk), and handle the operation of 2: 8 (1: 4).
Refinement: quality control.
Do a good job: serve two directions, customers and suppliers. Service customers to establish corporate reputation, service providers to improve the overall quality.
4, quality objectives (refers to the final inspection warehousing inspection status)
Premium rate:10; First-class product rate: 20; Qualified rate: 100.
Enterprises will implement ISO900 1 system in the initial stage of operation. After passing the standard for 6 months, apply for multilaterally recognized certification.
Third, products and services
See the main business scope for product sales and service scope.
Among them, consulting services include: technology, quality control and enterprise management consultant of small and medium-sized wood enterprises (materials), product and process design of special needs customers.
Fourth, the market and customer base analysis
1, target customer
The target customers of the new enterprise are:
1. 1 Single customers refer to people who buy goods or services to meet their needs and improve their quality of life. They are characterized by personalized small purchases and are our main service targets.
1.2 Group customers refer to customers who purchase goods or services to meet business needs, such as restaurants, hotels, companies and distributors with sales needs, including overseas customers. It is characterized by batch purchasing and personalized design of sample finished product production organization.
1.3 customers with special needs refer to individual customers or enterprises that purchase services to meet the needs of production organization and quality control.
The planned sales from the beginning of the business to June 5438+August are: 65× 65438+08 = 65438+008,000 yuan. It is predicted that the above three types of customer groups account for 808.64 million yuan of the total sales of the enterprise respectively; 15% (1.62 million yuan); 5% (540,000 yuan).
2, the satisfaction of customer needs
Meet the actual and potential needs of three customer groups with products and services that meet specific quality standards:
Personalized goods and services meet the needs of individual customers at different levels, and the potential needs of such customers for effectively creating warm rooms and demonstrating cultural taste are met through integrated sales.
Meet the needs of group customers with punctual service.
Meet the actual needs of customers with special needs, and the effect is obvious.
3. Customer group analysis and target market forecast
Among the three customer groups of newly established enterprises, the second group customers and the third group customers with special needs actually operate stably, and their sales have enough room for growth. The reason is that the sponsors of newly established enterprises have this resource.
Start-ups lock in most first-class customers because they are hot spots of competition. Participating in hot competition is the best stage for new enterprises to realize 2: 8 operation and exercise their new product development ability and finished product control ability. Participating in the competition in this target market is the best way to improve the evolution speed of new enterprises to brain tissue.
Analysis of the first kind of single customer group
The target market capacity is between 2.5 billion and 3 billion yuan.
In Shanghai alone, about 80-65438+million newlyweds and 250,000 families move into new houses every year, and 9.5 million square meters need to be purchased or replaced. According to the survey, 72% of the residents accept the furniture price of 5,000-8,000 yuan, which can bring furniture consumption in 300 yuan per square meter, and the capacity is calculated as 3 billion yuan. Or according to the number of people who are married and moved, the furniture consumption of two rooms and one living room is 10000 yuan, which is roughly the same. Therefore, the annual purchase demand of individual customers in Shanghai is 2.5-3 billion yuan.
Flow price situation five-piece bedroom furniture is; 6000-7000 yuan/set:
According to the questionnaire survey of Shanghai consumers whose monthly salary is between 900-1000 in 200 yuan, 6,000-7,000 yuan five-piece furniture bed, 2 bedside tables, wardrobe and low cabinet are the mainstream prices of this kind of customers. Among them, 89 customers buy mainstream prices; 7% of people who buy high-grade domestic furniture contain mahogany furniture; 4% buy high-grade imported furniture.
4, market prospects and advantages and disadvantages analysis
4. 1 market prospect: the market capacity and the situation of mainstream buyers show that the total annual sales of the main price is between 2.2 billion and 2.6 billion yuan. The annual sales of Shanghai brand furniture in this target market is about 40-45 million yuan, and the market share is only about 1.5%. As the only brand with a history of 40 years, Shanghai furniture products have won the title of famous brand products for four consecutive years, which has a broad market share expansion space. The target sales of this enterprise is 6.24 million yuan, accounting for only about 13% of the total sales of this brand, and the market prospect is promising.
4.2 Advantages and disadvantages analysis: The advantages of the new enterprise are as mentioned above; Disadvantages are:
A. liquidity gap. B. Gap of qualified personnel for production chain connection and quality control. The newly established point of sale lacks the understanding and application of 4PS. D. CAD-aided design follow-up, design cost follow-up is not fast. E. The running-in speed and affinity of the operation team are still insufficient.
Verb (short for verb) competition
1, analysis of enterprise competitors
In the target market of bedroom furniture mainstream price, competitors' prices, services, styles and quality are as follows:
Competitors' pricing service products are planted with wood materials.
Foreign companies A and 9900 yuan generally change less solid wood.
The popular style of Shanghai Enterprise B is 8632 yuan, with general change and multiple pairs of wooden packages.
Shanghai Enterprise C is popular at 7200 yuan, generally short change, double package of Fraxinus mandshurica.
2. Competitive countermeasures
2. 1 service: including instructions for daily use; Follow-up, public commitments, etc.
2.2 Do more styling: There are three versions of the same styling product: A, B and C, so that customers who like styling and want to spend less money can choose the price that is more suitable for them.
2.3 Pricing: part of the preferential policies obtained by enterprises are given to consumers.
Pricing and sales of intransitive verbs
1. The company's first-year sales plan: annual sales of 7.8 million yuan; Sales plan for the second year: the annual sales amount is 7.8 million yuan, and the average monthly sales amount is 650,000 yuan.
Time1-March 4th-June 7th-September10-65438+February
The sales amount is 273156117 234 = 7.8 million yuan.
Percentage 35% 20% 15% 30% = 100
2. Pricing and sales channels
Pricing: The plan uses destructive pricing, demand-oriented pricing and competition-oriented pricing alternately.
Sales channel: In view of the authorization of the enterprise to use well-known brands, there are 500~l000 square meters of special direct sales in the original unit brand monopoly commercial building.
3. Promotion means
(1) The price is appropriate.
(2) create an atmosphere of special sales places, so as to buy realistic and potential goods.
Visitors will ask more questions when they stay in the sales place, which constitutes a good process of appreciating the brand, staying, discussing, objecting and closing the deal.
(3) Be a consultant and assistant to customers, advocate customers to buy less under certain conditions, and publicize the principle that fewer processes are better than more.
(4) Publicity: special vehicles for after-sales service, media advertisements and soft advertisements, products and related brochures.
(5) Give away unique customized handicrafts with corporate logo, and there is no lower limit on the purchase amount.
(6) Set up Shanghai brand furniture development exhibition in the sales area to show the cultural connotation of products and the application of new technologies.
Seven. cost planning
The product group of an enterprise consists of 1, 2 and 3 categories. The cost plan is as follows (first,
Two years, the sales price is 100):
Category 1 2 3
Customers with special needs, including individual customers and group customers.
Cost planning target cost% 88% 85% 20%
Gross profit margin% 12% 15% 80%
Cost planning: materials, labor and expenses (financial expenses, rental expenses, sales expenses and insurance)
Expenses that can be included in the cost, such as expenses, transportation expenses, depreciation expenses).
Example: A complete bedroom cost composition table for a single customer product:
1 Main raw and auxiliary materials and molded parts: about 55%.
2 Decoration materials and labor costs: 18%
3. Advertising fee and sample development fee: 5%
4 management expenses, financial expenses, rental expenses, etc. : 10%
5 Gross profit margin: 12%
Eight. Cash flow plan
The annual sales amount is 7.8 million yuan, the monthly sales amount is 650,000 yuan, and the production cycle is 40 days, among which the second and third categories are not planned for cash flow. Because the second type has 50 yuan deposits, the third type of random investment is mainly the salary expenses of salesmen and operators.
7.8 million yuan × 80 = 6.24 million yuan;
6.24 million yuan12 = 520,000 yuan is sold together with the first-class products.
Days of fund turnover: 80-90 days/time
Liquidity demand: 55% of the total sales, that is, 286,000 yuan ×3 months = 858,000 yuan.
The first sales type: initial investment, final investment, intermediate recovery and final recovery.
520,000 yuan/month 286,000 yuan 858,000 yuan 520,000 yuan 6.5438+0.56 million yuan
1.56 million yuan for 3 months
The specific cash flow is designed by professionals.
Nine. Investment recovery
1. The initial investment in the payback period is1100,000 yuan.
The payback period of design investment for new enterprises is not less than 20 months.
2. Initial allocation of invested capital
Fixed assets investment, working capital investment and one-time sales investment.
20% 80%
200 thousand, 800 thousand, 400 thousand
1 10,000 yuan, of which 400,000 yuan is working capital loan.
The total amount of fixed assets and working capital at the beginning is between 654.38+0.40-654.38+0.5 million yuan.
X. Organization and employees
1, organization
In view of the characteristics of small organizations, the management level will be held by the heads of three departments at the operational level. The management span is not greater than 1: 4, and strive to achieve 1: 3. Please refer to the table on the next page.
2. Employees
The initial staffing of the enterprise is less than 30 people. Staffing standards are annual per capita sales of more than 250,000 yuan, 650,000×12 months = 7.8 million yuan/250,000 yuan = 3 1.2 people.
Executive layer
decision-making level
More than 60% of employees are state-owned enterprises and surplus related personnel, meeting the requirements of the municipal government on the proportion of preferential policies. The working conditions and salary of employees should be good environment and good treatment. Being kind to employees means being kind to investors themselves.
Fourteen strategies
XV. Bidding Procedures and Timetable
1, step
The sponsors determine the capital contribution, determine the nature and draft the articles of association.
Posture principal in place to register and initiate registration.
2. Schedule preparation
The enterprise preparation period is 90 days.
In view of the fact that the enterprise intends to rent some different equipment and employees from the original unit, it must be confirmed by the original unit, so it must confirm the overall progress before it can operate.