Now, people in our country can buy all kinds of things they need in their lives at home. The emergence of mobile payment in recent years and our "China speed" have made people's lives more convenient. We often buy what we want on the shopping platform of mobile phones, and these things can reach anywhere in China in three days at the earliest. Takeaway is very fast. You only need to place an order on the APP for ten minutes or even just a few minutes, and you can get the food you want. Nowadays, convenient payment can develop so fast that almost all the credit is attributed to one person. This man is Jack Ma, the giant of the electric business.
Ma Yun seized the opportunity of the development of this era very early, so he founded a company like Alibaba. We take part in their company's activities every year on Shuang 1 1 and Shuang 12. On double 1 1 day, many people will spend a lot of money. On that day, everything people bought added up to a very large number. As people became accustomed to this consumption pattern, Ma Yun spent 22.4 billion yuan to buy RT Mart and introduced new concepts such as new retail. So how much benefit has RT Mart brought to Ma Yun now? Let's take a look together.
In fact, Ma Yun has long seen that in recent years, except for the activities of double 1 1, people's consumption on the Internet has gradually declined on weekdays, and the limitations of e-commerce platforms have been reflected in this way. So Ma Yun proposed a method to make up for e-commerce platforms by offline sales, but it is actually very risky for him to do so, because many domestic supermarkets have gained a firm foothold, like some international ones.
Therefore, Ma Yun launched a series of methods to enhance the value of RT Mart. First, RT Mart has adopted the face recognition method to collect money, so that people can pay quickly by brushing their faces in front of the machine, which also saves a lot of time in the queue. Secondly, Ma Yun launched a new retail channel called Taoxian Shopping, which allows people to buy fresh vegetables at home, which also reduces the time for busy young people to buy food after work every day. Thanks to Ma Yun's series of measures, RT Mart has now earned more than double the income for Ma Yun.