In fact, Neymar has been the focus of discussion throughout the Confederations Cup. In terms of popularity, including Brazilian female president, Cristiano Ronaldo and even riot makers, all admit defeat because his influence is almost pervasive.
In the street, jerseys with his name on them can be seen everywhere. When you go into a convenience store to buy something, Neymar's design will be printed on the mints next to the cashier. When you walk into the shopping center, you will see jeans, sneakers and even toys endorsed by him. He came to the restaurant for dinner, and even Guarana, a Brazilian drink, was his endorsement. In short, in Brazil, wherever he goes, his image will follow him.
Neymar, born after 1990, is worth 57 million euros, endorsed by 12, and has an annual income of over 20 million euros. Why is it so hot in an instant?
Being praised as a talent since childhood.
Zhang Ailing once said, "Become famous before it is too late", and Neymar put this sentence into practice well. 1 1 entered the Santos youth team at the age of, and quickly stood out from the team with sharp speed, exquisite footwork and skills and a good sense of overall situation. Alenquer, a sports reporter for Global TV, Brazil's largest TV station, has followed Neymar for many years. He said that many young players in Brazil were once regarded as "new talents", but Neymar was unique, and even Cristiano Ronaldo could not compare with him.
1989, 13-year-old Cristiano Ronaldo went to Flamengo for trial training. He was once considered to have no future and was rejected. On the other hand, Neymar is completely different. At the same age, he has been favored by scouts and the media. "If you watch the videos when he was 12 years old and 13 years old, you will understand that he is really talented and his skills are excellent. He was regarded as the "new king of football" from the beginning. Like Messi (Weibo's blog), he can score goals, control the ball and have excellent skills. He is very different. "
Neymar did not live up to people's expectations. He joined the first team of Santos at the age of 65,438+07, and was elected as the rookie of the year in Sao Paulo League of Brazil in his first season. On 20 10, Neymar helped Sando win the championship of S? o Paulo State League with his wonderful performance, and personally won the MVP and top scorer of the tournament. When Neymar scored 42 goals in 60 official games last season, his reputation was greatly impacted, and Bailey II's reputation spread like wildfire.
20 1 1 year, Neymar led the team to win the Libertadores Cup in South America and was elected South American Footballer of the Year. 20 12 On February 5th, he just turned 20 and scored the first100th goal of his career. Last winter, Neymar won the "Horse Race" prize, which is not given every year. Only Bailey has won an award before, and I hope he can compete with Bailey one day.
Neymar was selected for the national team at the age of 18, and his performance was amazing. By the semi-final of Confederations Cup, he had played 38 games for his country, scored 23 goals, assisted 15 times and averaged 1 ball. I am afraid that even Messi can't do such data. No wonder, after Kaka and Ronaldinho faded out of the national team, Neymar became the leader of samba. Don't forget, his current jersey number is 10. At this Confederations Cup, Neymar's reputation reached its peak, and the whole Brazil was crazy about it.
Put off going to Europe? Fame has spread abroad.
Neymar shines brilliantly in Brazil, which has attracted the attention of European giants for a long time, and the transfer fee has soared. However, compared with many famous players who were sold to Europe in the early days, there has always been a voice in Brazil that Neymar should postpone going to Europe in order to protect this young star.
As early as the summer of 20 10, Chelsea (official Weibo data) offered the Brazilian teenager a five-year contract with a weekly salary of 55,000 yuan. However, after being persuaded by former national team coaches Dunga, menezes and Pele, Neymar decided to stay in Santos. In the face of attractive offers from European giants, Neymar's home team has a clear attitude, that is, it refuses to let people go. President Santos said: "If you want to be a great player, Neymar must first prove himself in the Brazilian league, so he should not rush to transfer."
20 1 1 In June, unyielding Chelsea hoped to bring Neymar from Brazil to London for 35 million pounds, but it failed in the end. In 2065438+01September, Sandas President luis ribeiro even appealed to FIFA to protest against Real Madrid's private contact with Neymar and early signing. Finally, on October 9, 201kloc-0/65438/kloc-0, Neymar and Santos reached an agreement to continue playing for Santos until the end of the World Cup in Brazil.
Good food is not afraid of being late. The forbearance and patience of Santos Club made it taste more sweetness and made Neymar more famous. 20 13 on June 4th, when Barcelona (official Weibo official website data) officially announced the signing of Neymar, his transfer fee had been fixed at 57 million euros, while the cancellation fee was as high as1900,000 euros.
In addition to the transfer, the Brazilian's patience is also reflected in the time when Neymar played for the national team. Before the 20 10 World Cup in South Africa, there was a high voice in Brazil to let him enter the national team, but Dunga didn't use him in the end. "We know he is special, so we are all willing to wait for a period of time. Now he shows himself on the world stage, and the world media begin to pay attention to him and understand his story. In fact, we have already made a bet on him, "said our Brazilian colleague.
Business promotion: My father set up a team specially.
Compared with the achievements on the court, Neymar's commercial success is unprecedented. After Neymar joined Barcelona, Marca made a detailed account for the Brazilians, with an annual salary of 7 million euros+bonus 1 10,000 euros+endorsement fee10.2 million euros. Neymar's annual income has reached at least 20 million euros, ranking fifth in today's football. Of course, this is not counting the endorsement of Mantos that Neymar just signed.
Although he is only 2 1 year-old, Neymar is the spokesperson of 12 brands, including Nike, Volkswagen, Panasonic, Red Bull, a high-end brand in photographic equipment, and Guarana, a famous coffee bean brand in Brazil. In addition, energy companies PE and Santander also signed endorsement advertisements with Neymar.
All this is inseparable from the painstaking efforts of his father, Neymar Sr. As an unsuccessful former professional player, he devoted all his energy to the cultivation of his son after retiring. In 2006, Neymar Sr established NR Sports Brokerage Company, specializing in his son's career. As of 20 13, the company's employees have grown from the initial father and son soldiers to 65 today, and the office has also grown from renting 90 square meters to buying a four-story office building with a total area of 700 square meters. At first, the company only managed Neymar's competitive career, but today it covers everything, such as wedding hosting, real estate agency, product development related to Neymar's portrait right and training of young players.
Although Neymar has a strong ability to absorb gold, Neymar Sr. controls his son very strictly. Even before 18 years old, he only received a fixed amount of pocket money every day. /kloc-After the age of 0/8, Neymar has the right to control part of his income.
Image Packaging: Promoted by Rhoda Brokerage Company
Of course, after becoming a professional player, Neymar, an "angel", was accompanied by a "devil" side. He was criticized for his habitual diving and disorderly private life. 20 10 September, the conflict between Neymar and Sandas had a bad influence. In a match between Santo and Atletico Goya, because coach Dorival asked him not to take the penalty, angry Neymar not only directly scolded the coach, but even threw a glass at Dorival's assistant after returning to the dressing room, causing public outcry.
However, this incident happened less than 65,438+0 months ago, and instead of learning the lesson, Neymar intensified. On October 6th, 65438/KLOC-0, after the match between Santos and gremio, he and his teammates called several call girls into the hotel. Coach Dorival asked the club to punish Neymar and other players, but the club tried to protect him, so Dorival had to resign angrily.
20 1 1, the emergence of 9ine company under Ronaldo's name changed all this. They signed a contract with Neymar to take charge of his business development and image packaging. Zhu (Weibo), a former national football coach who is familiar with Brazilian football, has been concerned for many years. In his words, "Rhoda's agent company turned hooligans on the court into real professional players."
Cristiano Ronaldo's company has brought remarkable changes to Neymar, which helps him to establish a good image both on and off the court. Media colleagues at Global TV have a deep understanding of this. "Before Rhoda's agency took over Neymar, he had some excellent journalists who could interview privately. But with an exclusive brokerage company, any reporter's mobile phone can't get through, and everything becomes a press conference, and all activities need to be arranged through the brokerage company. Since then, you have seen him change from an amateur to a more professional player. "
Beyond pick? Neymar still needs to speak with his grades.
Neymar's stunning performance in the Confederations Cup made people expect more from him, and some even compared him with Cristiano Ronaldo in his heyday. However, Neymar's superstar road is completely different from Cristiano Ronaldo's. "Ronaldo is a surprise, and Neymar is a long-planned success", which is pointed out by the famous Brazilian ESPN Santos.
"The two have very different development paths. C Ronaldo was discovered very late, unlike some talented players who were discovered at the age of 12 or 13. No one has high expectations of him. He grew up by himself, and in his own way, no one was prepared. Neymar is his father and his coach, and has made a lot of preparations for his future success. "
So, can Neymar surpass Cristiano Ronaldo now? No matter how much the outside world praises him, Brazilians are well aware of this. "They missed three World Cups, which is the most obvious and simple gap. C Ronaldo participated in four World Cups, reached the finals three times and won the championship twice. Especially in the 2002 World Cup, C Ronaldo's performance was incredible. We need Neymar to win at least one World Cup trophy, to be the best player and top scorer, and to be remembered by the world at that moment. After that moment, he can be compared with C Ronaldo. "