Take a look at the entrepreneurial story of Xiao BBQ boss, the leader of China BBQ!
Hu Jiwen's resume: male, Han nationality, 1974, born in Xinyang, Henan Province, with a primary school education. 199 1 came to work in Baotou, worked as a coolie on the battlefield and worked as a night shift worker in Baotou steel. 1993, Hu Jiwen, who was only 19 years old, was pregnant with 50 yuan and set up her own barbecue stall. After hardships and tribulations, he inherited and developed Lucheng barbecue culture with extraordinary spirit and tenacity, unique cultural concept and innovative spirit, and achieved success step by step. In 2004, Inner Mongolia Xiaoxiao Restaurant Chain Co., Ltd. was formally established, with the chairman. Up to now, Xiaoxiao restaurant chain has more than 40 franchise chains in China, involving snack bars, convenience hotels and other industries, and has become a well-known restaurant chain company in Inner Mongolia.
Hu Jiwen's life motto: You don't need to pursue many great things in your life, you just need to do one thing well.
The essence of "little one" corporate culture: understand the charm of fire, inherit the spirit of fire, and turn the cause from "little one" into a giant.
The earliest origin of human barbecue should be the same, but the later development direction is different. Relatively speaking, the evolution of Chinese barbecue is better, and the form of Chinese barbecue and processed food is very different from that of primitive society. The ancestor of barbecue in China should be regarded as mutton kebabs in Xinjiang, while the barbecue in Inner Mongolia and Northeast China has made the greatest contribution to barbecue in China, especially in Inner Mongolia, which has gradually become the mainstream of catering industry. In Lucheng, in recent ten years, a group of people have emerged to inherit the national barbecue industry, among which Hu Jiwen, the founder of Tiny, has inherited and developed the barbecue culture in Lucheng with his unique cultural concept and innovative spirit, and has become a leader in the barbecue industry in Lucheng.
More than 20 years ago, due to his poor family, Hu Jiwen dropped out of primary school at the age of 14. The following year, he left his hometown of Xinyang, Henan, and began his journey. Shenzhen and Shanghai have left his footprints. Finally, it was Lucheng, a hot land, that accepted him and let him start the first step of starting a business.
In the late 1980s, the wave of reform and opening-up swept through China. In order to find a way to change their fate, a large number of migrant workers flock to southern cities to work. Several young people from Hu Jiwen Village also went out. When they came home on holidays, they brought a fresh atmosphere to the villagers in their clothes and manners. This touched Hu Jiwen a lot, so the idea of going out to explore the world came into his mind. That year, he dropped out of primary school and went to Shenzhen alone without telling his parents.
Hu Jiwen imagined Shenzhen as a paradise, but when he set foot in Shenzhen, he felt different. At that time, Shenzhen had just reformed and opened up, and the world was full of construction sites. He is very young. On the first day, I found a dozen construction sites and didn't want him. He spent the night on the side of the road, the next day, but he had to return on the third day. When I got home, I was beaten up by my father. Although his trip to Shenzhen failed, he was still unwilling. Soon, he followed a cousin to a shipyard in Shanghai as a painter. He brushes the bottom of the shipyard and paints every day, earning 5 yuan a day, which makes him dizzy. After working for two or three months, my skin was allergic, so I couldn't hold it any longer and went home again. Later, his family, including those who knew him, thought that he was a little naughty, did not like to do farm work and could not go out. After working at home for more than a year, he came to Baotou again.
When Hu Jiwen came to the bag, he only took the phone number of a classmate. But when he got off the train, he was stunned, lost his number, didn't find his classmates, and stayed in Baotou for a day. Just as I was about to return, there was a bunker near the railway station, and several bosses were recruiting. Curious, I asked how to recruit and what the conditions were. The boss said that there are no conditions, as long as they can work. He went, a pole, two baskets, a big shovel and a sieve, sifting sand in the bunker. He 16 years old that year. Not to mention the hard work of screening sand. After working for two months, the shoulder pole was worn out. First, there were cocoons, and then there were sores, which made it uncomfortable to touch. If you continue to work, your shoulders will be wasted. A hauling driver saw it in his eyes and said you couldn't do the job, young man. We adults did it. I'll find you an easy job tomorrow night. So he went to a unit in Baotou Steel and worked for three years.
One winter, he and several buddies went to a barbecue stall near Baotou Steel Guest House. In winter, it feels particularly good to eat barbecue in cotton shoes on snowy days. His monitor's brother also set up a barbecue stall. One day, the monitor told him that if you are free next night, don't work overtime here and help my brother. So, he began to help the monitor's brother open a barbecue stall. After working for half a year, I can't stand it at night. I fell asleep on my bike on the way back. I accidentally fell into a pit, which was too deep to climb out. The next morning, a cleaner pulled him out. Back at Baotou Steel, the boiler water was not boiled and the sanitation was not cleaned. The leader fired him in a rage.
The next night, I lost my job, and when I was desperate, my monitor's brother said that you should make your own barbecue stall, so he started welding stoves, making stools, investing in 50 yuan, and selling 20 yuan on the first day, earning 10 yuan. This is the first money he made from starting a business.
Hu Jiwen's barbecue has been spread out for seven years, and it's really hard to look back. After he left Baotou Steel, he went back to sleep in the night shed every day, but after the winter, the leader found out and didn't let him sleep at all. There is a place in Friendship Market that sells furniture. Open the canvas of furniture during the day and remove it at night. He has no place to sleep, so he sleeps there. When it was hot, he had no place to put meat and no money to buy a freezer, so he recognized a group of customers. Whoever has a freezer gets a free barbecue, and then people knock at the door in the middle of the night to get the meat. It took him more than two years to rent a house and buy a freezer.
At that time, the barbecue stalls were very competitive. Hu Jiwen's wish is to be the biggest and best, but it is particularly inconvenient to put away a temporary felt house at night when it is windy during the day. Just across the street, there is a prefabricated house with an annual rent of 8,000, but he still gritted his teeth and rented it. After simple decoration, he bought several tables and built a small fire pit, which was particularly popular as soon as he opened the business. Later, he built a big iron shed, added varieties such as casserole, and began a real primitive accumulation. He led his younger brother and friends to build a shed for dry barbecue, forming a barbecue street.
By 200 1, the street where the iron shed is located is facing transformation. The barbecue iron shed will be demolished, and most of the dry barbecues have returned to their hometown. But Hu Jiwen is not willing to stop there. At this time, he has pursued barbecue as his career, and he wants to open a big shop. So, he rented that place in the current Hualian Hyde Hamburg, imitated the special decoration of KFC, and started the 24-hour business of Lucheng catering industry. On the first day of business, the weather was extremely hot, and the original materials and tables and chairs were not enough, so he had to buy them now. However, the good times did not last long, the government invited investment, and the barbecue shop was seriously polluted. After careful consideration, he boldly won the original Yonghe soybean milk store, which is now the small head store, and accepted all the products, projects and personnel he managed, completing the first transcendence in his life.
The barbecue culture in China has a long history, but the barbecue concept of modern culture is far from the original culture. In the process of starting a business, Hu Jiwen kept thinking about how to further innovate on the basis of inheriting the traditional barbecue culture, so that "Little One" has the inside information of the traditional barbecue culture, which is more suitable for the thoughts and trends of modern catering.
In the process of pioneering barbecue, Hu Jiwen has been constantly innovating. He is constantly thinking about how to further innovate in inheriting the traditional barbecue culture, so that "Tiny" has the inside information of the traditional barbecue culture, which is more suitable for the thoughts and trends of modern catering.
At that time, it was popular in society to supplement what you eat. Hu Jiwen noticed some sheep scraps. Inspired by a customer, he advertised that "if you want to be young forever, you'd better eat whips and eggs". Some leftovers that people dare not eat have been carefully pondered and barbecued, and the results have won the favor and affirmation of customers.
He often buys meat. By chance, he saw the mutton seller mix the meat tendons together and eat them cold, so he wanted to roast them. He tried to string a hundred strings for the first time and sold them out that day. A customer ate more than 30 strings in a row, and the effect was particularly good. He was greatly inspired from then on, so he collected sheep tendon every day to turn a worthless waste into treasure. When other barbecues learned the secret, the price of sheep tendon soared.
In addition, he also made many new innovations in barbecue pits and barbecue materials, especially he advocated and took the lead in using electric barbecue earlier, which made this concept of green barbecue gradually penetrate into Lucheng barbecue industry.
Today's society has entered a cultural era with multiple values, and barbecue culture has also expanded its cultural and economic territory with an enterprising attitude from realism. In particular, the management mode of barbecue is also splitting in two directions. One is to maintain the barbecue in the streets, and the other is to barbecue intensively in restaurants. After completing the primitive accumulation, Hu Jiwen began to leap to the hotel-style intensive and chained modern enterprise system.
After finishing the primitive accumulation, Hu Jiwen began to think about how to make his career bigger. After the head office opened, someone asked to join. When he saw that Little Sheep and Master Han had joined the chain store, he began to discuss the chain store with some catering friends. It was suggested that he cooperate with advertising companies, packaging companies and brands first, so he contacted Gemini advertising companies and began to cooperate with them. He hopes to standardize the brand "Tiny" through the advertising company, and then carry out the business model of joining the chain. However, due to various reasons, in the first year of cooperation, both parties tried to join the 10 store released by Chain Home. After a year of trial operation, the overall loss and cooperation failed. I thought about it for a long time, not that this idea is bad, but that there is something wrong with this operation mode. So, in the future, he often goes out to see how other people's big companies operate, and even often plays the role of franchisees to see their ideas and operations. He discussed Little Sheep and KFC and learned a lot from them. At the same time, he applied to register his own trademark, which became a well-known trademark in this city and Inner Mongolia in just a few years, laying a solid foundation for the development of the "Little One" brand.
In 2004, Hu Jiwen officially registered and established "Inner Mongolia Xiaoxiao Restaurant Chain Co., Ltd.", established its own logistics distribution center, and vigorously developed leisure fast food and business fast food. All business premises were open 24 hours a day. Tiny has jumped onto the track of rapid development, with more than 40 chain stores in China, involving snack cities, convenience hotels and other industries, as far away as Yunnan and Shanghai, and has become a well-known catering chain company in Inner Mongolia.
Hu Jiwen made the second leap in his life.
Today, Hu Jiwen and "Little One" once again show the world the decisive factors for the success of entrepreneurs in today's society-lofty ideals, correct strategic development direction, will to work as a team, superior control, refined management and honest and trustworthy business philosophy.
To understand the key to the rapid prosperity of "little guy", we have to study Hu Jiwen's rigorous, pragmatic and effective management achievements. In operation, he faces the big market, big strategy, big vision and big mind, seizes the golden opportunity of the big era, makes use of the advantages of industrial resources in Inner Mongolia prairie, accumulates outstanding talents, leads elite teams, controls and deploys operational superior resources, becomes a big enterprise, builds a big platform for career, creates big brands and achieves great achievements.
His idea of treating employees is very simple. He believes that treating employees is to be close, kind and considerate. Only in this way can we retain talents. Therefore, he used talents in an eclectic way and hired a group of professional managers to help him run his own business and learn from them in operation and management. As an entrepreneur, he abides by the principle of honest management and dares to assume social responsibility. During the Wenchuan earthquake in Sichuan, all employees of the company were encouraged to donate money. At ordinary times, he also actively helps poor children who are out of school and has won a good social reputation.
With the help of scientific and pragmatic meticulous management, the modern enterprise operation mechanism is constructed, which is more predictable and controllable, more sustainable and benign expansion, higher income, and the ability to easily and quickly resolve various risks. "Tiny" has won not only yesterday and today, but also regional and domestic markets, and will surely win the great development of a broader international market in the future.
Hu Jiwen led the "little guy" from street stalls to tents and then to tin sheds, until he officially settled in the first store, and then set up a franchise chain company, which has been successful step by step for more than 20 years.