Fan Li is an early commercial theorist in China and one of the pioneers of Chu studies. It was honored as "Shangsheng" by later generations. Although he was born in poverty, he was well-read and versatile. I have a deep understanding and intersection of Chu Wanling's literary genre. Dissatisfied with the political darkness of Chu at that time, non-nobles were not allowed to enter official positions and went to Yue State together. Later, he was worshipped as a doctor and a minister who assisted Gou Jian in Yue State.
He helped Gou Jian to prosper the State of Yue, destroy the State of Wu, avenge the shame of revenge, achieve hegemony, and was made a general. After becoming famous, he retired from the torrent and wandered between the seventy-two peaks under the pen name Yan Yizi Pi. During this period, he became rich in business three times and his family fortune was exhausted three times.
He later settled in Tao Qiu of Song Dynasty (now south of Dingtao District, Heze City, Shandong Province) and was named "Tao Zhugong". In 448 BC, Fan Li died at the age of 88. In 782, three years after the establishment of Emperor Taizong's Tang Dezong, Wu Wang was canonized as a temple, and posthumous title was one of the sixty-four famous generals in ancient and modern times (sixty-four generals in Wu Wang); In the Song Dynasty, you were entitled to enjoy the Wu Temple.
The influence of later generations
Fan Li's business thought not only influenced the country in the Spring and Autumn Period, but also continued to later generations and today. Fan Li believes that prices should rise and fall within a reasonable range, and his country's policy of setting food prices was followed by Emperor Xuandi of the Han Dynasty.
Because this national policy of regulating food prices helps to "benefit all farmers" and plays a role in stabilizing food prices, people's hearts and society. Today, in the tide of socialist commodity economy, many of our businessmen, whether state-owned, private or other forms, are still imitating his business theory.
In order to stabilize and encourage agricultural production, the state has now implemented a policy of pre-determined prices for grain, cotton and oil, which has undoubtedly played a role in developing agricultural production, ensuring food supply and stabilizing people's hearts and society.
The implementation of the maximum price policy in the supply of non-staple food, especially meat and eggs, not only takes care of the interests of producers and consumers, but also takes care of the interests of operators, and promotes the common development of production and operation. Capturing information, developing products and providing high-quality services are all aimed at winning in business wars.
In the production and management of commodities, the implementation of famous brand strategy aims to attract consumers' demand, win by quality and achieve the purpose of profit. Many shopping malls, hotels and restaurants welcome customers with discounts. In addition to objective factors, it is also a strategy of "small profits but quick turnover".