Familiar with the company's corporate culture, products, overall market strategy, relevant information of product manufacturers, input publishing platform, keywords used, update frequency, natural ranking comparison with search engines, etc.
Clarify the promotion goal-using all kinds of interconnection? Network resources and online media promote the company's brand, products and services, improve the exposure and popularity of the company's website, the company's brand awareness and reputation, and use a variety of network promotion methods to improve website visits and communication effects.
Responsible for the optimization and promotion of the company's website, familiar with network promotion (forum posting, community,? Email, QQ chat, etc. ), comprehensive application of various network promotion methods, persistent implementation-evaluation summary-improvement-implementation.
Familiar with the natural ranking rules of search engines? And website optimization skills, familiar with SEO (search? Engine? Optimization), proficient in seo principles and implementation methods, familiar with web development specifications, familiar with search engine optimization technology. Do a good job in website seo: for example, keyword optimization, meta tag? Optimization, meta description of each page, title optimization, URL embedding keyword optimization, etc. , and actively seek and exchange high-quality external links. ?
Are you familiar with blogs, forums, communities, youtube videos and other emerging networks? Media promotion, skillfully using search engines, related industry online media, e-mail, forums, bbs, blogs, IM and other online promotion methods to promote the company's website and related products.
Constantly strengthen the ability of soft writing and blog marketing communication, and strengthen the study of corresponding sales knowledge and skills.
Proficient in using PR value tools, stationmaster statistics tools, traffic analysis statistics tools, the world? World ranking tools, regional search engines adopted by different countries and regions in the world, WHOIS query tools, etc. Do a statistical analysis of website traffic and summarize the effective conversion rate of various promotion methods and techniques?