1. Describe an example where you set your sights on a high/demanding goal and accomplished it.

Give an example of how you set a high goal and finally achieved it. High goal+execution

Examine the candidates' courage to set high goals and their execution ability to achieve high goals. This problem can be decomposed into:

Why set such a goal? -The best case is the goal set by yourself, and the internal and external driving forces for setting this goal are clearly explained;

Where is this goal high? If it is just an ordinary thing that everyone can achieve, it is not a high goal. Others have not achieved it, and you have achieved better; And can explain clearly what is the difficulty of achieving the goal, which can be the difficulty of resources, personnel or technology, and explain it clearly to the interviewer.

How did you achieve your goal? -It mainly describes how to face all kinds of problems and overcome many difficulties under limited conditions, emphasizing individual subjective initiative, teamwork and efficient implementation. If you can talk about your own reflection and gains, you will also get a lot of points.

2. Summarize a situation where you took the initiative to let others complete an important task or problem and played a leading role in achieving the desired result.

Please give an example of how you took the initiative in a team activity and played the role of a leader, and finally got the result you wanted. leadership

This is the most important of P&G's eight questions. When everyone is confused or confused, take the initiative to lead everyone, unify their thoughts, form a set of solutions, and propose or implement them. The focus is on how to attract others to participate, unite and encourage others, help team members acquire a skill or give feedback, and lead the team to overcome difficulties and achieve goals.

There is a misunderstanding here that needs to be corrected: some communication will simply understand leaders as putting forward ideas or assigning tasks by themselves, and finally things will be successful. The focus is on what they have done and what others have done, but this description is not attractive. The most important part of leadership is how to attract others to join you, how to unite everyone's strength, how to help everyone grow and how to achieve their goals efficiently.

3. Describe a situation in which you have to look for relevant information, identify key issues, and decide what steps to take to achieve the expected results.

Please describe a situation in detail, in which you must collect relevant information, define key points, and decide what steps to take to achieve the expected results. Analysis and judgment+decision-making power

Essentially, the interviewer wants to know the whole process of your analysis and handling of a thing, which is completely different from the previous topic about how to win others' help. Therefore, when you describe it, you should focus on how you did the whole thing, not who you did it with. Generally, you need to deal with a lot of information and data in a certain scene, and you need to find and confirm which information is the most important. Based on certain steps, logic and framework, you can find problems, decompose problems and rationally allocate the limited resources at hand. Here, you can use some tools flexibly, such as consulting McKinsey's seven-step analysis method and putting it in your case.

4. Describe an example where you effectively used facts to get others' consent.

Give an example of how you use facts to get others to agree with you. authority

Persuasiveness will be used in departmental meetings, sales and customer negotiations, and it is often inspected in sales and marketing departments. This question examines the ability of candidates to convince others with facts. The answer to this question should be straightforward. First, list different opinions and reasons why others disagree, and then convince others with facts.

What needs to be noted here is that your views must be based on objective facts and stand scrutiny, such as real data, scientific research results, well-proved theorems, etc. And you should highlight the process of getting these facts.

In addition, this question is likely to evolve into a scenario simulation question, with the interviewer as the persuaded. In this case, you must pay attention to the tone and wording of expression, and properly appease and take care of each other's emotions can better reflect your thoroughness.

5. Give an example of how you cooperated effectively with others to achieve an important result.

Give an example to prove that you can cooperate with others to achieve an important goal together. Team cooperation ability

It is similar to the fourth point, but it pays more attention to cross-departmental cooperation and efficient and smooth cooperation. When answering this question, it is suggested to describe it from two angles: "What did I do" and "What did others do". For example, when introducing a new product, colleagues in the marketing department need to communicate the positioning of the new product with the consumer insight department first, get the reports from McKinsey and Nielsen, and form an analysis; Discuss with R&D department how long it will take to produce the new formula;

What kind of financial resources are needed, communicate clearly the budget of pricing, cost and profit, how long it can be sold, and whether some promotional gifts and offline public relations activities are needed outside normal sales; Next, how many indicators should the sales department set in different channels; When it comes to implementation, both internal departments and external suppliers need effective cooperation.

6. Describe an idea you created/innovated, which made an important contribution to the success of an activity or project.

For example, one of your ideas once played a vital role in the success of a project. creativity

This problem is very serious. The key point is not only to have good ideas, but also to know how to realize them in the business world. Creativity can't be creative just for the sake of creativity, but for the purpose. At the same time, highlighting this concept plays a vital role in the success of the project. For example, the influence of events ranges from 200 to 2000 people; The change of products from one market segment to another. ...

7. Give an example of how you evaluated the situation by focusing on the most important priorities and achieved good results.

Please give an example of how you evaluated a situation and focused on solving key problems. analytical ability

Emphasis should be placed on the analysis process of handling things. In the face of numerous projects, meetings and orders, how to evaluate the current forms and resources, so as to judge the priorities, get the maximum benefit from doing a few things in a limited time, and at the same time, can also call others' abilities well. The idea that can be referenced is to divide the four-dimensional quadrant according to the importance and urgency; 80/20 principle, that is, 80% of resources are spent on 20% of key benefits.

8. Give an example of how you acquired skills and turned them into practical applications.

Give an example of how you acquired a skill and put it into practice. learning ability

Emphasis should be placed on the process and method of acquiring new skills and the process of applying them to practical work. Learn quickly and realize it. If you can produce some learning results, such as GPA or certificate, you can quantitatively prove your learning ability. This ability is also very much needed in the working environment. For example, if you transfer from the sales department to the e-commerce department, you need to re-learn how to open new stores, how to launch new products, how to optimize pages, and how to promote off-site strategies.

1.P&G's evaluation of the eight questions pays great attention to behavior, and all the questions are about the real experiences that happened to the candidates who meet the question criteria in the past. Before answering the question, we must be clear: what ability does the interviewer examine? Which of my stories can correspond to this ability point?

2. The theme must be "I" rather than "we", and the interviewer needs to know about you as an individual, not the team at that time.

This story doesn't sound as high as possible. For the interviewer, the most important thing is not to exaggerate how much achievements have been made, but to let the story show the company's definition and requirements for talents; Of course, compared with trivial matters in daily life, business environment, such as internship experience, will be more in line with the requirements of the workplace environment.

4. We say that the live broadcast is competition, and the figures catch the eye most intuitively, and the quantitative visual presentation experience is an objective description of the results; At the same time, try to take action as the core, explain the environment at that time clearly and how to do it.

Although P&G's eight questions are eight questions, in fact, you can continue to dig deep in every situation. The interviewer will not throw a question and give you a five-minute monologue, but will keep asking for details according to your expression, so that this matter can be presented in a hierarchical and progressive way.

Therefore, when combing the experience, you must make the most detailed preparations, such as combing the relevant information of a game and the tasks completed in an internship in detail and writing down the key points in case the interviewer stumbles you when asking for details.