FMCG industry refers to a commodity sales industry with high consumption frequency, short use time, wide consumer groups and high requirements for consumption convenience. There are many and complicated sales channels in FMCG industry, and traditional formats and emerging formats coexist. The concentration of FMCG industry has gradually increased and the competition has intensified.

Industry characteristics:

High consumption frequency, short use time, wide consumer groups, high demand for convenience, diverse and complex sales channels, and coexistence of traditional formats and emerging formats. And the industry concentration is gradually rising, and the competition is more difficult.

FMCG is an impulse purchase, which makes an impromptu purchase decision and is insensitive to the suggestions of many people around. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales.

Extended data:

FMCG industry is mainly divided into four sub-sectors:

First, it is the personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, condoms, footwear care products, shaving products and so on.

Second, the household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, as well as household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent.

The third is the brand packaged food and beverage industry, which consists of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, brand rice flour candy, etc.

Fourth, it is an article that can be quickly digested by the tobacco and alcohol industry.

Reference: Baidu Encyclopedia-FMCG Industry