Yu Dan, Associate Professor of School of Art and Media, Beijing Normal University, Master of China Ancient Literature, Director of Film and Television Media Department, Ph.D. in Film and Television, and tutor of master students. Professional direction: radio and television media. He is currently a member of China Television Artists Association, secretary-general of University Art Committee of China Television Association, invited researcher of China Television Association Theory Research Association, visiting researcher of CCTV Research Office, China News Research Association, China Broadcasting Association Host Research Association, standing judge of China Broadcasting Association Legal Program Committee, and chief consultant of Australian News Group.
He has published many monographs such as "Image Brand Competitiveness" and published more than 10,000 professional papers 10 in important academic journals. Well-known film and television planner and screenwriter. He has planned 50 TV programs such as Oriental Time and Space, Legal Report and Art Life of CCTV, and is currently the chief consultant of CCTV News Channel and Science and Education Channel, and the chief planning consultant of Beijing TV Station. Researchers and disseminators of classical culture. During the "Eleventh" Golden Holiday in 2006, I read the Analects of Confucius in the lecture room of CCTV for seven consecutive days, which was warmly welcomed by the audience.
Professional positions: Assistant to the Dean of the School of Art and Media, Beijing Normal University, Head of the Department of Film and Television Media, Doctor, Professor and Master's Tutor of Film and Television.
Social status: Member of China Television Artists Association.
Secretary-General of University Art Committee of China Visual Association.
Invited researcher of China Visual Association Theory Research Association.
Academic Consultant of Tourism Program Committee of China Television Association.
Visiting Research Fellow, Research Office of CCTV
China News Research Association
Zhu Zhiren Research Institute of Zhongguang Institution
Standing Judge of Legal Program Committee of China Broadcasting Society
Chief Consultant of Australian News Group (Chinese mainland)
Television channel planning
Since 2000, he has planned nearly 50 TV programs on CCTV 12 TV channel, participated in the preparation of CCTV news channel and music channel, and is currently the general consultant of CCTV news channel, western channel and science and education channel. Chief planning consultant of Beijing TV Station.
Media operation planning
In recent years, he has been invited to host "Research on Survival Strategy" for more than 40 provincial and municipal TV stations such as CCTV and Beijing TV, and provided a comprehensive construction and development plan. The first international viewing forum of DV images in Beijing International TV Week in 2003; "2004 Tianjin International Television Entertainment Week" sponsored by Tianjin Radio and Television Bureau; In 2004, the first Shenyang "Qing Culture Festival" and other large-scale activities were planned and designed, with a complete construction and operation plan.
Urban image planning
Since 200 1 year, the integration of urban brand resources and urban image strategy have been deeply studied, providing a complete urban overall brand planning and urban image strategic plan for Chongqing, Zhuhai, Guilin, Shenyang, Lijiang and Beidaihe District of Qinhuangdao. He has given lectures in Chongqing, Lijiang and Shenyang Municipal Committees for many times, giving lectures on the research of cultural system reform, which has been well received.
Teaching and scientific research
1995, has been engaged in film and television teaching and research in colleges and universities. He has taught undergraduate courses such as introduction to film and television, analysis of classic business cards, TV news editing and editing, China classical literature, TV theory and thought for graduate students in Beijing Normal University, and taught regularly in graduate classes of TV science in Peking University and Beijing Broadcasting Institute. As a backbone teacher, he participated in the compilation of large-scale theoretical projects such as the Basic Course Series of Film and Television Art of Beijing Normal University and the Film and Television Aesthetics Series of China, participated in the establishment of the Film and Television Digitization Laboratory of Beijing Normal University, and participated in the planning and promotion of the Public Art Education Plan of Beijing Normal University and other educational and teaching work. Won the 1996 Beijing Excellent Teaching Award; In 2000, Beijing Young Teachers' Teaching Basic Skills Competition won the first prize; Second prize of Beijing Teaching Achievement Award; Beijing Normal University Excellent Teaching Award; China Baosteel Education Fund Excellent Teacher Award 2001; Beijing Normal University Li Yun Award 2001; Beijing Normal University Top Ten Excellent Teachers Award; First prize of higher education teaching achievement award of Beijing Normal University in 2005. In addition, he also won the top ten TV artists in Beijing in 2004 and the top 100 TV artists in China in 2004.
media studies
Publish TV theoretical monographs such as "Image Brand Competitiveness". From 2002 to 2004, as the chief researcher, he presided over the research projects of CCTV research room, such as TV channel packaging research and TV talk show research, and presided over the compilation of the 2004 CCTV Producer Manual. As a backbone member, he participated in the national scientific research project: the theoretical research on the nationalization of China film and television and the national youth scientific research project: TV column research. More than 654.38 million words have been published in important academic journals such as China Social Sciences, Literature and Art Research, Modern Communication, China Social Sciences, Southern TV News, etc., which has attracted great attention from the film and television circles and media circles. And served as the editorial board of China Radio and Television News.
Film and television practice
Since 1988, he has been engaged in film and television creation and research, and has successively served as 20 large-scale TV specials such as History of the Republic (CCTV 1989), The Sun Also Rises (CCTV 1992) and Changes of Hong Kong (CCTV 1996). Among them, since 1990, he has served as the planner of CCTV TV programs such as 1999, such as Oriental Time and Space, Social Jingwei, Legal Report, Boutique Appreciation, TV You and Me, News Investigation, Dialogue, Art Life, etc. As the chief planner of China Entertainment Report of the Optical Communication Center (this column has been broadcast on the national 2 10 cable TV station), and as the planner and screenwriter of the Spring Festival Gala of the Youth Department of CCTV 1993, and the chief screenwriter of the 2003 Beijing Anti-SARS Special Program. Film Planning for People's Republic of China (PRC)'s Olympic Bid in 2003.
educational training
It has provided business training for more than 20 provincial TV stations such as Liaoning, Hebei, Zhejiang, Anhui, Guizhou, Hunan, Hubei, Jiangxi, Henan, Shandong and Beijing, and more than 20 municipal TV stations such as Dalian, Qingdao, Shenyang, Changsha and Wuhan, and the teaching has won unanimous praise. During the transitional period, there are in-depth theoretical studies on China TV business philosophy, survival strategy of provincial satellite TV, development trend of China TV news, overall planning of city image and overall packaging of TV channels. In April 2003, the School of Arts and Media of Beijing Normal University and the University of South Australia, a well-known Australian institution, jointly run a school, presided over the establishment of an advanced seminar for the editing and directing of provincial and municipal TV stations and TV channels, and gave lectures.
Other experiences
He was invited to be the judge of China News Program Award, China TV Golden Eagle Award, China Social Education Program Award, China Talk Show Award, the annual judge of TV host "Golden Microphone" Award, and the judge of China TV legal program "Golden Sword Award".