With the aim of "based on public interests and showing social concern" and adhering to the column concept of "being kind to others, resolving contradictions, solving problems, enhancing understanding and building a harmonious society", Live Weihai turns its camera more to citizens, focuses on the bottom of society, cares about people's sufferings, sorrows and joys, cares about people's food, clothing, housing and transportation, and records the ugliness and beauty of the world with conscience, which has become another step for the municipal party committee and government. Live Weihai is the TV news program with the highest ratings and market share in Weihai. According to the CCTV sophomore survey, the average audience rating in 2005 reached 17.8%. In the first half of 2006, the average audience rating of Live Weihai reached 24.7 1%, and the market share reached 50.86%, making it the highest-rated TV news program in Weihai. Its ratings rank among the top three in the national TV news programs, and it is one of the top ten TV programs in Shandong Province, which is also a famous news program in Shandong Province.

Moderator: Liang Jun, Tian Yan, Xing Kun, Zhang Fan and Wen Tao Reporter: Ding Lei, Wang Wei, Wei Li and Yi Ning.